The document discusses attitudes towards mental health and help seeking among young men. It notes that many young men are not familiar with the term "mental health" and see seeking help as a sign of weakness. However, some acknowledge that conditions like depression are actually quite common. The document suggests possible solutions like providing anonymity, avoiding stigmatizing language, and integrating information across various media and technologies in order to help change attitudes and encourage help seeking among young men.
Today a school going child knows all the latest movies and latest songs that is being released in the theaters. In way we must be happy that they are kept informed well with the present but,Why we need to discuss on this topic? would be the question that would be arising in many of the readers of this article. Well I am being a teacher I love to see the children update themselves with latest events of the world and they grow better
Today a school going child knows all the latest movies and latest songs that is being released in the theaters. In way we must be happy that they are kept informed well with the present but,Why we need to discuss on this topic? would be the question that would be arising in many of the readers of this article. Well I am being a teacher I love to see the children update themselves with latest events of the world and they grow better
Model-Driven Software Engineering in Practice - Chapter 5 - Integration of Mo...Marco Brambilla
Slides for the mdse-book.com chapter 5: Integration of Model-driven Software Development (MDSE) in your Development Processes
Complete set of slides now available:
Chapter 1 - http://www.slideshare.net/mbrambil/modeldriven-software-engineering-in-practice-chapter-1-introduction
Chapter 2 - http://www.slideshare.net/mbrambil/modeldriven-software-engineering-in-practice-chapter-2-mdse-principles
Chapter 3 - http://www.slideshare.net/jcabot/model-driven-software-engineering-in-practice-chapter-3-mdse-use-cases
Chapter 4 - http://www.slideshare.net/jcabot/modeldriven-software-engineering-in-practice-chapter-4
Chapter 5 - http://www.slideshare.net/mbrambil/modeldriven-software-engineering-in-practice-chapter-5-integration-of-modeldriven-in-development-processes
Chapter 6 - http://www.slideshare.net/jcabot/mdse-bookslideschapter6
Chapter 7 - http://www.slideshare.net/mbrambil/model-driven-software-engineering-in-practice-book-chapter-7-developing-your-own-modeling-language
Chapter 8 - http://www.slideshare.net/jcabot/modeldriven-software-engineering-in-practice-chapter-8-modeltomodel-transformations
Chapter 9 - http://www.slideshare.net/mbrambil/model-driven-software-engineering-in-practice-book-chapter-9-model-to-text-transformations-and-code-generation
Chapter 10 - http://www.slideshare.net/jcabot/mdse-bookslideschapter10managingmodels
This book discusses how approaches based on modeling can improve the daily practice of software professionals. This is known as Model-Driven Software Engineering (MDSE) or, simply, Model-Driven Engineering (MDE).
MDSE practices have proved to increase efficiency and effectiveness in software development. MDSE adoption in the software industry is foreseen to grow exponentially in the near future, e.g., due to the convergence of software development and business analysis.
This book is an agile and flexible tool to introduce you to the MDE and MDSE world, thus allowing you to quickly understand its basic principles and techniques and to choose the right set of MDE instruments for your needs so that you can start to benefit from MDE right away.
The first part discusses the foundations of MDSE in terms of basic concepts (i.e., models and transformations), driving principles, application scenarios and current standards, like the wellknown MDA initiative proposed by OMG (Object Management Group) as well as the practices on how to integrate MDE in existing development processes.
The second part deals with the technical aspects of MDSE, spanning from the basics on when and how to build a domain-specific modeling language, to the description of Model-to-Text and Model-to-Model transformations, and the tools that support the management of MDE projects.
The book covers definitions and orientation in the MD* world, metamodeling, domain specific languages, model transformations, reverse engineering, OMG's MDA, UML, OCL, ATL, QVT, MOF, Eclipse, EMF, GMF, TCS, xText.
http://www.mdse-book.com
Model driven software engineering in practice book - chapter 7 - Developing y...Marco Brambilla
Slides for the mdse-book.com - Chapter 7: Developing Your Own Modeling Language.
Complete set of slides now available:
Chapter 1 - http://www.slideshare.net/mbrambil/modeldriven-software-engineering-in-practice-chapter-1-introduction
Chapter 2 - http://www.slideshare.net/mbrambil/modeldriven-software-engineering-in-practice-chapter-2-mdse-principles
Chapter 3 - http://www.slideshare.net/jcabot/model-driven-software-engineering-in-practice-chapter-3-mdse-use-cases
Chapter 4 - http://www.slideshare.net/jcabot/modeldriven-software-engineering-in-practice-chapter-4
Chapter 5 - http://www.slideshare.net/mbrambil/modeldriven-software-engineering-in-practice-chapter-5-integration-of-modeldriven-in-development-processes
Chapter 6 - http://www.slideshare.net/jcabot/mdse-bookslideschapter6
Chapter 7 - http://www.slideshare.net/mbrambil/model-driven-software-engineering-in-practice-book-chapter-7-developing-your-own-modeling-language
Chapter 8 - http://www.slideshare.net/jcabot/modeldriven-software-engineering-in-practice-chapter-8-modeltomodel-transformations
Chapter 9 - https://www.slideshare.net/mbrambil/model-driven-software-engineering-in-practice-book-chapter-9-model-to-text-transformations-and-code-generation
Chapter 10 - http://www.slideshare.net/jcabot/mdse-bookslideschapter10managingmodels
This book discusses how approaches based on modeling can improve the daily practice of software professionals. This is known as Model-Driven Software Engineering (MDSE) or, simply, Model-Driven Engineering (MDE).
MDSE practices have proved to increase efficiency and effectiveness in software development. MDSE adoption in the software industry is foreseen to grow exponentially in the near future, e.g., due to the convergence of software development and business analysis.
This book is an agile and flexible tool to introduce you to the MDE and MDSE world, thus allowing you to quickly understand its basic principles and techniques and to choose the right set of MDE instruments for your needs so that you can start to benefit from MDE right away.
The first part discusses the foundations of MDSE in terms of basic concepts (i.e., models and transformations), driving principles, application scenarios and current standards, like the wellknown MDA initiative proposed by OMG (Object Management Group) as well as the practices on how to integrate MDE in existing development processes.
The second part deals with the technical aspects of MDSE, spanning from the basics on when and how to build a domain-specific modeling language, to the description of Model-to-Text and Model-to-Model transformations, and the tools that support the management of MDE projects.
The book covers the MD* world, metamodeling, domain specific languages, model transformations, reverse engineering, OMG's MDA, UML, OCL, ATL, QVT, MOF, Eclipse, EMF, GMF, TCS, xText.
Model-Driven Software Engineering in Practice - Chapter 5 - Integration of Mo...Marco Brambilla
Slides for the mdse-book.com chapter 5: Integration of Model-driven Software Development (MDSE) in your Development Processes
Complete set of slides now available:
Chapter 1 - http://www.slideshare.net/mbrambil/modeldriven-software-engineering-in-practice-chapter-1-introduction
Chapter 2 - http://www.slideshare.net/mbrambil/modeldriven-software-engineering-in-practice-chapter-2-mdse-principles
Chapter 3 - http://www.slideshare.net/jcabot/model-driven-software-engineering-in-practice-chapter-3-mdse-use-cases
Chapter 4 - http://www.slideshare.net/jcabot/modeldriven-software-engineering-in-practice-chapter-4
Chapter 5 - http://www.slideshare.net/mbrambil/modeldriven-software-engineering-in-practice-chapter-5-integration-of-modeldriven-in-development-processes
Chapter 6 - http://www.slideshare.net/jcabot/mdse-bookslideschapter6
Chapter 7 - http://www.slideshare.net/mbrambil/model-driven-software-engineering-in-practice-book-chapter-7-developing-your-own-modeling-language
Chapter 8 - http://www.slideshare.net/jcabot/modeldriven-software-engineering-in-practice-chapter-8-modeltomodel-transformations
Chapter 9 - http://www.slideshare.net/mbrambil/model-driven-software-engineering-in-practice-book-chapter-9-model-to-text-transformations-and-code-generation
Chapter 10 - http://www.slideshare.net/jcabot/mdse-bookslideschapter10managingmodels
This book discusses how approaches based on modeling can improve the daily practice of software professionals. This is known as Model-Driven Software Engineering (MDSE) or, simply, Model-Driven Engineering (MDE).
MDSE practices have proved to increase efficiency and effectiveness in software development. MDSE adoption in the software industry is foreseen to grow exponentially in the near future, e.g., due to the convergence of software development and business analysis.
This book is an agile and flexible tool to introduce you to the MDE and MDSE world, thus allowing you to quickly understand its basic principles and techniques and to choose the right set of MDE instruments for your needs so that you can start to benefit from MDE right away.
The first part discusses the foundations of MDSE in terms of basic concepts (i.e., models and transformations), driving principles, application scenarios and current standards, like the wellknown MDA initiative proposed by OMG (Object Management Group) as well as the practices on how to integrate MDE in existing development processes.
The second part deals with the technical aspects of MDSE, spanning from the basics on when and how to build a domain-specific modeling language, to the description of Model-to-Text and Model-to-Model transformations, and the tools that support the management of MDE projects.
The book covers definitions and orientation in the MD* world, metamodeling, domain specific languages, model transformations, reverse engineering, OMG's MDA, UML, OCL, ATL, QVT, MOF, Eclipse, EMF, GMF, TCS, xText.
http://www.mdse-book.com
Model driven software engineering in practice book - chapter 7 - Developing y...Marco Brambilla
Slides for the mdse-book.com - Chapter 7: Developing Your Own Modeling Language.
Complete set of slides now available:
Chapter 1 - http://www.slideshare.net/mbrambil/modeldriven-software-engineering-in-practice-chapter-1-introduction
Chapter 2 - http://www.slideshare.net/mbrambil/modeldriven-software-engineering-in-practice-chapter-2-mdse-principles
Chapter 3 - http://www.slideshare.net/jcabot/model-driven-software-engineering-in-practice-chapter-3-mdse-use-cases
Chapter 4 - http://www.slideshare.net/jcabot/modeldriven-software-engineering-in-practice-chapter-4
Chapter 5 - http://www.slideshare.net/mbrambil/modeldriven-software-engineering-in-practice-chapter-5-integration-of-modeldriven-in-development-processes
Chapter 6 - http://www.slideshare.net/jcabot/mdse-bookslideschapter6
Chapter 7 - http://www.slideshare.net/mbrambil/model-driven-software-engineering-in-practice-book-chapter-7-developing-your-own-modeling-language
Chapter 8 - http://www.slideshare.net/jcabot/modeldriven-software-engineering-in-practice-chapter-8-modeltomodel-transformations
Chapter 9 - https://www.slideshare.net/mbrambil/model-driven-software-engineering-in-practice-book-chapter-9-model-to-text-transformations-and-code-generation
Chapter 10 - http://www.slideshare.net/jcabot/mdse-bookslideschapter10managingmodels
This book discusses how approaches based on modeling can improve the daily practice of software professionals. This is known as Model-Driven Software Engineering (MDSE) or, simply, Model-Driven Engineering (MDE).
MDSE practices have proved to increase efficiency and effectiveness in software development. MDSE adoption in the software industry is foreseen to grow exponentially in the near future, e.g., due to the convergence of software development and business analysis.
This book is an agile and flexible tool to introduce you to the MDE and MDSE world, thus allowing you to quickly understand its basic principles and techniques and to choose the right set of MDE instruments for your needs so that you can start to benefit from MDE right away.
The first part discusses the foundations of MDSE in terms of basic concepts (i.e., models and transformations), driving principles, application scenarios and current standards, like the wellknown MDA initiative proposed by OMG (Object Management Group) as well as the practices on how to integrate MDE in existing development processes.
The second part deals with the technical aspects of MDSE, spanning from the basics on when and how to build a domain-specific modeling language, to the description of Model-to-Text and Model-to-Model transformations, and the tools that support the management of MDE projects.
The book covers the MD* world, metamodeling, domain specific languages, model transformations, reverse engineering, OMG's MDA, UML, OCL, ATL, QVT, MOF, Eclipse, EMF, GMF, TCS, xText.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Teaspoon of Concrete (Aram Hosie, Inspire Foundation)
1. A Teaspoon of Concrete Aram Hosie West Australian Manager 11/16/2010 1 Inspire's mission is to help young people lead happier lives
2. What We Wanted to Know Technology interests & use Attitudes towards mental health. Attitudes towards help seeking. (and) Their ideas on how to use technology to address young men’s mental health. 11/16/2010 2 Inspire's mission is to help young people lead happier lives
3. “Whenever I go on a computer, the first things I open are Facebook and YouTube.” 11/16/2010 Inspire's mission is to help young people lead happier lives 3 Technology Use
7. 11/16/2010 Inspire's mission is to help young people lead happier lives 7 I think chicks. I’d say they can’t really deal with it as much; it might just be their body chemistry, I don’t know.
8. 11/16/2010 Inspire's mission is to help young people lead happier lives 8 It’s one of those things that you don’t think will happen to you. In my case, I always think I’m way to happy to ever suffer [from] depression, but it’s pretty common, stats wise.
10. Guys want to be independent – they’re not interested in being helped 11/16/2010 10 Inspire's mission is to help young people lead happier lives
11. Help is only sought when problems become ‘extreme’ 11/16/2010 11 Inspire's mission is to help young people lead happier lives
12. Help seeking has a stigma 11/16/2010 12 Inspire's mission is to help young people lead happier lives
13. 11/16/2010 Inspire's mission is to help young people lead happier lives 13 It’s a different thing if a guys seeks help than if a girl seeks help. If a guy seeks help, other guys think ‘This guy’s weak, he’s a pussy,’ things like that, while if a girl seeks help, guys are just like ‘ah, it’s a girl thing..’
14. Being a Man. . . 11/16/2010 14 Inspire's mission is to help young people lead happier lives
15. 11/16/2010 Inspire's mission is to help young people lead happier lives 15 Because men are meant to be the head of the family – like the rock – and if they’re having problems, like, it’s going to freak everyone else out sort of thing, so maybe they just don’t want to admit it.
16. Guy Talk 11/16/2010 16 Inspire's mission is to help young people lead happier lives
17. Guys don’t know how to talk about emotional stuff, they don’t like talking about it, and they don’t like hearing about it. They also don’t believe it’s helpful (to talk). 11/16/2010 17 Inspire's mission is to help young people lead happier lives
18. 11/16/2010 Inspire's mission is to help young people lead happier lives 18 The Catch-22 Help-seeking requires intervention from a mate Mates won’t intervene
19. The System & The Process 11/16/2010 19 Inspire's mission is to help young people lead happier lives
21. Anonymity Baby Steps Don’t mention the ‘d’ word Don’t make like it’s a big deal Facts & Testimonials 11/16/2010 21 Inspire's mission is to help young people lead happier lives
29. So at the place where technology meets advocacy, how could we: Create a new men’s health movement as successful as the one for women’s breast cancer? Challenge the attitudes, beliefs and behaviours that make seeking help a sign of weakness? aram@inspire.org.au 11/16/2010 Inspire's mission is to help young people lead happier lives 29
Editor's Notes
Quick Inspire intro..
17 focus groups conducted around Aust – 7 here in WA.‘Bribed’ them to come with $50 gift vouchers from iTunes, MYER, JB HiFi & Rebel SportDiverse cultural background – in additional to differing ethnicity, also got diverse sexuality and gender16-24yo men, diverse range of socio-economic backgrounds (from white collar @ E&Y Sydney to Skaters in Gosnells)
They love the interwebs. One guy said it was his ‘best friend.’They really like watching & sharing funny vids “I just type in ‘lol’ or ‘funny’ and then watch 30 videos..”mySpace “so last year”
As incomprehensible as the share market.
There’s something really, definitely wrong.Straight jackets, crazy old cat ladies, people with schizophrenia: ‘you go straight to the extremes’The people they think experience mental illness are teenage girls or old men – “something happens when you turn 50”Highly influenced by what they see – imagery from mental health services, reports of drought affected old farmers struggling.
Interesting conundrum here, that is the fact that young women are better at seeking help – perceived as being less able to cope, more susceptible to mental illness!
Outright contradiction – recognise, intellectually, that “anyone” can experience mental illness, including young men, but are convinced it won’t happen to ‘them.’Difficult to conceptualise and deal with, so prefer to say ‘it won’t happen to me.’
Like fixing a car – you want to do it yourself, not pay someoneLots of talk of pride (in resolving own issues) and shame in needing to get help
Only when things have broken downWhen they’re really bad and you can’t handle them anymoreIf you were literally about to slit your throat
You wouldn’t be seen dead going to a school counsellor, and if you went you wouldn’t tell anyone about it, because you don’t want ‘dudes judging you’
Help seeking stigma directly related to social & cultural pressures around ‘being a man’All about toughness – which you show by not talking about emotion, and just getting on with it.Emotion = feminine or (possibly worse) gay. Very narrow range of what can be expressed/said.Might say something is pissing you off, but no complexity about that.Have a teaspoon of concrete. Mental illness = weakness.Sports people can get help.. But not mortals.
If mate was talking about the way he was feeling, tell him to harden up.Just joke, pay out on each other.Talk about facts not feelings (including sex)Express care & concern by getting a slab of beer and getting pissed.
Perception issues: going to end up with diagnosis and prescription, don’t trust confidentiality, not sure about the qualifications of those working in the field. Concerned that health professionals can relate to them, don’t like not knowing anything about the counsellor (what if their life is a mess too), counsellors getting paid means it’s just their job, they don’t really care – no trust.Want to be anonymous, don’t like making appointments
Fortunately, they had some ideas..
Anonymity = greater help seekingBaby Steps – send an email, engage in a chat, do online counselling, eventually make it to F2FChange the language we’re using – don’t talk about mental health or depressionTalk about ‘small things’ not ‘big things’ in terms of getting helpDe-isolate the experience.. facts & stats, but also personal stories.Integrate ‘other stuff’ – cars, to girls, to sports..
We think these ideas are good – developed with young men and sit squarely in the remit of what we do at Inspire.But we think they need to be one small part of a bigger picture. Redefine masculinity.create a new men’s health movement as successful as the one for women’s breast cancer?challenge the attitudes, beliefs and behaviours that make seeking help a sign of weakness?Do that through savvy, integrated online/offline campaigning.There
youTube clips of ducks doing mad things. Phoney news reports about the clips posted to youTube.Then picked up by real news!!Wonder Performance Bread then took responsibility for the bizarre behaviour, ran with the tag great for teens, not for ducks.Encouraged duck’s gone wild reporting - to a telephone hotline, blog. Had a ‘duck-repellent’ ring tone.Result: truly viral.. 1/10 Austs has seen youTube clips, picked up in wide range of media.10 000 + people downloaded ring tone or reported ducks800 000 loaves sold in first month, with 50% of target market recalling campaign after one weekImagine if we did something that clever with men’s health seeking?
Dubplate Drama is a multi-platform, interactive drama that is screened on television and online. In this series, the viewers are given the opportunity at the end of each episode to decide the course of the story. The show focuses on inner-city life in the UK and revolves around the underground music scene. Each episode follows “a dynamic group of conflicting and competing characters as they overcome drugs, guns, violence, family upheavals and gang warfare” (IMG). In each episode, a character is faced with a moral dilemma. At this point, the audience can SMS their vote on the character’s decision (they have 2 choices of action (A or B)). The program is creatively shot in order to facilitate this interactive element. On average, thirty percent of extra material must be shot and edited to create a ‘B version’ for each episode. The show’s style is gritty and realistic. During the episodes, characters will endorse certain campaigns (e.g. anti-knife), however these endorsements are clearly separated from the show, thus avoiding a ‘preachy’ vibe. Dubplate drama uses actual MCs from the underground ‘grime’ music scene, lending it significant credibility, authenticity and appeal to the youth audience. Outcomes:Figures provided by MySpace, Chanel 4 and MTV on Series 1 and 2: Interaction80% of respondants have voted on an episode dilemma40% of respondents have voted for every episode that they watched89% of respondents said that they intended to watch ‘all or most’ of the series Viewing Figures500,000 viewers per week on Channel 4600,000 total MTV viewers610,000 online views6,000 mobile downloads120,000 online votesOver 80,000,000 page impressions Demographic85% of the research respondents were between the ages of 16-22 years old.Males made up to 60% of the respondents.43% of the audience considered their ethnic origin to be black and 35% white.At a much cheaper rate than for other reality TV shows like Big Brother and Pop Idol.
