This document analyzes ways to improve the Team in Training program. It identifies three key areas for improvement: participant retention, public recognition, and increasing participant numbers. Research suggests focusing on a sense of membership, celebrating achievements, and offering flexible personalized options. A SWOT analysis is included, and recommendations are made to engage professional athletes, universities, social media, and offer different fundraising levels tailored to skill levels.

1. +
The Growth
of Team in
Training
Prepared by: Ellyn Baumgardner, Chandler Wicke, Claire Moty and
Robert McRae

2. +
Table of Contents
Executive Summary
Introduction to Problems
Information Based on Research
SWOT Analysis
Recommendations and
Justifications
Conclusion

3. +
Executive Summary
 Team in Training
 3 Areas of Improvement
 Our Goals

4. + Introduction to
Problems
 Participant Retention
 Public Recognition
 Increase in Participant Numbers

5. +
Relay For Life
Raises money for
all types of cancer
and research
Community Effort
Friend and family
oriented
Honors loved ones

6. +
Susan G. Komen
Raises money for
breast cancer and
research
Nationally
recognized
sponsors
Awards and
recognition

7. +
Research
 Feeling of Membership
 Pride and Celebration of
Achievements
 Flexibility and Personalization

8. +
SWOT Analysis

9. +
Research
Increase public recognition
Olympian/celebrity endorsers
Student involvement & internship
opportunities
Increase participant numbers
Reasonable financial options
Social media
Location

10. +
Recommendations
Professional Athlete Appearances
 University Participation
 Logo/Apparel Design Contest
 Different Levels of Fundraising based on
Triathlete Skills
 Sponsored Formal Orientations and
Celebrations.

11. + Thank you!
Any Questions?