Team Bazinga - Herborist Case Solution for HSBC BCC 2013 Bangladesh Round 2
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Round 2 presentation by Team Bazinga for HSBC Business Case Competition 2013 Bangladesh. Topped this round and eventually came out as the champions in the Bangladesh Finale.
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Herborist is a Chinese skin care brand focusing on natural products containing Chinese herbal ingredients. It aims to target young, educated women in France with its affordable yet high-quality natural products. The brand will position itself as a more affordable alternative to luxury skin care brands in France, emphasizing natural beauty and ancient Chinese cosmetic culture. It will utilize TV, magazine advertisements, and sales promotions to promote its message of exotic yet affordable natural skin care using Chinese herbal ingredients.
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