SlideShare a Scribd company logo
COMPANY OVERVIEW
COMPANY OVERVIEW
PRODUCT OVERVIEW




                   Feldspar porcelain
                         tableware
PRODUCT OVERVIEW




                   European
                     raw materials
PRODUCT OVERVIEW




Hotelware
  & houseware
WHY CHOOSE THIS?
WHY CHOOSE THIS?




                   First mover
                          advantage
DATA REQUIRED



Consumer behavior,
  preferences,
     & buying habits
DATA REQUIRED

                Current market
                        strategy
DATA REQUIRED



                Level of
                  competition
DATA REQUIRED




                Future growth
                 forecasts
RESEARCH METHODOLOGY




  Consumer
     surveys
RESEARCH METHODOLOGY




Management
    interviews
RESEARCH METHODOLOGY




 Data from
   third parties
RESEARCH METHODOLOGY




Correspondence
      with
  advertisement
          agencies
SAMPLE QUESTIONNAIRE




                   1. What is the current market
                      scenario for Porcelain Tableware?


                   2. What is the estimated number of
                      households that consume your
                      product?


                   3. What are the current marketing
                      strategies that are place for
                      promoting existing products?


                   4. What are the current marketing
                      strategies that are in place for
                      promoting new products?
QUESTIONS ANYONE?

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