TaskRabbit is a crowdsourced marketplace that connects people needing help with tasks (TaskPosters) to people willing to do those tasks (TaskRabbits). TaskPosters can hire TaskRabbits through the TaskRabbit app to complete various odd jobs and errands. TaskRabbits set their own rates and have full control over their schedules. TaskRabbit earns revenue by taking a cut of around 26% from each completed job. The company uses word of mouth, internet marketing, and referral programs to acquire both TaskPosters and TaskRabbits.

1. By
Arunkumar(33009)
Arjun S(33065)
Balaji R(33071)
Malavika S(33084)
Kavin(33120)

2. Task Rabbit Business Model

3. Task Rabbit Company
 TaskRabbit is a two-sided marketplace that connects
‘TaskPosters,’ people who need help, with
‘TaskRabbits,’ a network of pre-approved and
background checked individuals, who have the time
and skills needed to complete the listed task.
Salient Features of TaskRabbit:
Crowdsourced Marketplace model with TaskPosters
willing to outsource petty tasks being connected to
TaskRabbits willing to do those tasks.

4. TaskRabbit’s Customer Segment
TaskPosters
 People who want to outsource errands can post their job on the
platform and TaskRabbit connects them to qualified Taskers available
to help.
 People who are on the go can post the task through the app and have
the work taken care of by the time they return.
 People can pay through the app after the task has been accomplished
Taskdoers
 People who are underemployed or unemployed or those who want to
make some extra money can sign up to be the TaskRabbit.
 The background is checked and an aspirant is interviewed following a
quiz to get selected as a Tasker.
 In the previous business model, Taskers would bid for a job, but since
June 2014 Taskers are automatically assigned a job. They can either
accept it or reject it.

5. The 3 step model of TaskRabbit
 A TaskPoster posts a job and TaskRabbit suggests three
contractors, along with their hourly rates, who
represent a range of prices and experience level.
 A Tasker can accept or cancel the job as per his
convenience and availability.
 The job is completer by the Tasker and the payment is
processed through the app.
 All the taskers in the TaskRabbit’s database are fully
talented and verified after a thorough background
check. After the task is complete a taskposter can
review and rate the service.

6. How TaskRabbit earns Revenue
 The only way TaskRabbit earns its revenue is by
taking a cut on every transaction that happens over
the app.
 Previously when TaskRabbit opened its business
portal for local businesses who could hire workforce
from TaskRabbit, company would charge about 26%
from the local business. However, TaskRabbit very
soon shut its business portal.

7. How TaskRabbit finds customers
 Word of Mouth Advertising
 Internet Marketing
 Free First Delivery
 Various Offers

8. The Process of Recruiting Taskers
 People who want to be a Tasker have to apply online.
They can log in with Facebook or LinkedIn and
complete their application.
 The background is thoroughly checked which is
followed by an in-person interview.
 After shortlisted, Taskers specify their skills and
interests, and are accepted into the database of
TaskRabbit.

9. TRACTION FOR THE
BUSINESS:
LABOR:
 60% of Taskers come to the platform wanting to be in
control of their own schedules.
 Taskers can set their own rates.

10. CUSTOMER:
 Convenience.
 Affordability

11. Marketing strategy
TG: Task runners-Young professionals, Business
Task rabbits- Stay at home.moms, Students, Unemployed
 Extra hour sponsored by Pepsico
 Roadshows and Guerilla marketing
 Social media marketing
 Email campaign
 Referral campaign
 SEO and impressive landing page
 Sign up offers like Free first delivery
 Cooperative marketing efforts (Zipcar CEO on its board)

12. Inspiration behind TaskRabbit
 Leah Busque is the American Entrepreneur who founded
TaskRabbit.
 It all happened when one day she needed dog food but
didn’t have the time to buy it herself and that’s when it
clicked. She realised that, what if she built a medium
wherein neighbours would help neighbours, with one-off
tasks like dog food delivery. And that was one
untouched pain-point of today’s world too!
 Hence, without any further delay, she spent the whole
summer coding and creating RunMyErrand (precursor of
TaskRabbit). And finally in 2008 launched it in Boston
with the first 100 “runners”!

13. What is the disruption and
companies they disrupted
 Freelancers – TaskRabbit has disrupted the traditional
freelance model and also the traditional model of
services for errands/chores such as dog-walking,
housekeeping, moving, gardening etc.
 Yellow pages and Angie’s List
 Service companies that hire professionals/labourers for
specific tasks such nanny services, professional movers,
professional dogworkers, housekeeping services, home
improvement companies etc.

14. Inspiration behind TaskRabbit
 Leah Busque is the American Entrepreneur who founded
TaskRabbit.
 It all happened when one day she needed dog food but
didn’t have the time to buy it herself and that’s when it
clicked. She realised that, what if she built a medium
wherein neighbours would help neighbours, with one-off
tasks like dog food delivery. And that was one
untouched pain-point of today’s world too!
 Hence, without any further delay, she spent the whole
summer coding and creating RunMyErrand (precursor of
TaskRabbit). And finally in 2008 launched it in Boston
with the first 100 “runners”!

15. What is the disruption and
companies they disrupted
 Freelancers – TaskRabbit has disrupted the traditional
freelance model and also the traditional model of
services for errands/chores such as dog-walking,
housekeeping, moving, gardening etc.
 Yellow pages and Angie’s List
 Service companies that hire professionals/labourers for
specific tasks such nanny services, professional movers,
professional dogworkers, housekeeping services, home
improvement companies etc.