Ms. Afrika Abney has over 15 years of experience providing visual arts, dance, and poetry instruction to children and adults through workshops at private schools and government agencies in Washington D.C. She is the recipient of the Young Artist Grant from the DC Commissions on the Arts and Humanities in 2003 and the Arts in Education Grant from 1995 to 1998.
This portfolio highlights my background and achievements as a creative educator, curriculum developer, program administrator, writer, and community-based artist and musician. My goal is to obtain meaningful work in which I can contribute my skills and experience.
This portfolio highlights my background and achievements as a creative educator, curriculum developer, program administrator, writer, and community-based artist and musician. My goal is to obtain meaningful work in which I can contribute my skills and experience.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
Teaching Artist Resume
1. Afrika Abney
202-384-5925
SUMMARY
For more than 15 years, Ms. Afrika Abney has used her talent and skills to
provide and offer instruction to children and adults. Additionally, she has
designed, produced, and implemented workshops at several private schools
and government agencies, including the D.C. Department of Parks and
Recreation. Ms. Abney is a recipient of the Young Artist Grant from the DC
Commissions on the Arts and Humanities in 2003 and the recipient of the
Arts in Education Grant from the DC Commissions on the Arts and
Humanities from 1995 - 1998.
HIGHLIGHTS OF QUALIFICATIONS
Hands-on experience in providing education to students for visual arts, dance
and poetry.
Thorough knowledge of art education principles and youth development.
Excellent knowledge of designing and implementing curriculum.
Ability to resolve various issues effectively.
Ability to coordinate with children and youth for the teaching process.
Trained art and dance professional.
Solid understanding of English language.
Coordinated, designed and implemented workshops for children, youth and
adults in visual arts, dance and poetry.
Ability to plan ahead, anticipate and articulate teaching program.
EDUCATION
Bell Multicultural High School - 1993
Corcoran School of the Arts – 1997
2. PROFESSIONAL EXPERIENCES
AFFILIATEDTEACHING ARTIST. Young Playwrights' Theatre (YPT),
Washington, DC. October 2012 – May 2013. Taught a group of first and
second graders visual art for Young Playwrights' Theatre (YPT) SoJam
Program program. Planned and presented visual arts classes for first and second
grade students of varying backgrounds and abilities , integrating literacy fundamentals
within the context of the classroom instruction; created a safe, structured, and positive
environment for each student; established my own classroom rules for each student to
follow; and prepared and disseminated a weekly report for the Program Manager,
Laurie Ascoli.
ARTS SPECIALIST. Edlavitch Jewish Community Center of Washington,
DC, Washington, D.C. June 20, 2018 - July 25, 2018. Plan and present visual
arts classes for students of varying backgrounds and abilities , create a safe, structured,
and positive environment for each student; and prepare and disseminate a weekly
report for the Program Manager, Justin Love.
SUMMER ACADEMY CAMP PART- TIME ELECTIVE ART TEACHER. Higher
Achievement, Washington, DC - Metro. July 1, 2013 - August 1, 2013 (Center
City PCS - Capitol Hill Campus); and 2003-2004 (Bruce Monroe Elementary
School). Created and implemented a visual arts lesson plan for summer program,
specific to 5th - 8th grade students of varying backgrounds and abilities. Students
gained knowledge and dexterity in specific forms of visual arts, including abstract
painting.
PAST DANCE WORKSHOPS
Malcolm X Park, Washington,DC. 2009 – 2015
Bloombars,Washington,DC. 2012
Columbia Heights MarketPlace, Washington,DC. 2012
Greenbelt Rhythm and Drum Festival, Roosevelt Center, Greenbelt, MD.
2013- 2015
Greenbelt Greenman Festival, Roosevelt Center, Greenbelt, MD. 2013 - 2015
3. PAST LITERARY WORKSHOPS
Mt. Pleasant Library, Washington, DC. 2013 - 2014. Designed to assist children
ages 6 -12 to expand their literary skills. Information about the workshops was sent via
email and posted on social media.
Takoma Park Library,Washington,DC. 2003. Enhancing Our Imaginations
was funded by the DC Commission on the Arts and Humanities. The
workshop was geared towards young adults. Invited many poets and literary artists to be
a part of the workshop. Some of them include Rebecca Bishophall, Judine Slaughter,
Hank Okoro and many others.
PAST VISUAL ART WORKSHOPS
KUUMBA EXPRESSIONS, WASHINGTON, DC. Culture Coffee on January
31, 2015 and Potter's House on May 16, 2016 and May 23, 2016. They were
sponsored by Culture Coffee, Potter's House and Esther Productions, Inc
Art Enablers. Designed to serve youth between the ages of 6 through 12, including
those with developmental disabilities. Participants were provided instruction in
painting, using traditional and non-traditional materials, with the intent of enhancing
their own natural artistic talent while expanding their fundamental information about
compositional studies, light and shadow, and technique. Further, the workshop
augments participants’ overall education, particularly their communication skills.
Additionally, participants were introduced to many renaissance artists. Some of them
include Romare Bearden, Jacob Lawrence, Pablo Picasso, Jackson Polluck and Lois M.
Jones. Information about the workshops was sent via email and posted on social media.
Additionally, flyers were circulated and created to promote the workshops.
KUUMBA ARTS AND CRAFTS PROGRAM. D.C. Department of Recreation
(Emery Recreation Center, Parkview Recreation Center, Hamilton
Recreation Center and Upshur Recreation Center) from 1997 - 1998 and A -
T Seban Mesut (1995- 1998). conducted free fine arts workshop for children
ages 7 – 10. Taught students ages 7 to 10 techniques of drawing, finger painting,
sponge painting, abstract design, clay work, collage designing and monoprinting.
Sponsored by Ms. Afrika Abney and funded by the D.C. Commission of the Arts, Arts
Education Grant Program