Teachers TV provides concise educational programming and resources to over 900,000 teachers across England through broadcast, broadband and on-demand platforms. It aims to raise educational standards by improving teaching skills, sharing best practices, and providing classroom resources to save teachers time. Teachers TV reaches 70% of the school workforce and accounts for 75% of its viewing. It offers opportunities for policy campaigns to utilize its library of over 2,000 programs, create microsites, and potentially develop custom programming.

1. Teachers TV
The Opportunity
Ben Lever

2. What we will cover today
• Introduction to Teachers TV
• The impact Teachers TV is having in
schools
• The opportunities that TTV offers

3. Mission and
objectives of TTV
Mission
Raising educational
standards in schools in
England
Key objectives
Improve skills Keep workforce up to
date
Share best practice
Signpost other relevant
Save schools
resources
workforce time
Provide classroom
Stimulate communities
resources
of interest
Educational outcomes
Set annually to reflect Departmental priorities

4. Who is TTV currently for?
Education Sector
Primary schools Secondary schools
Job Roles (917,000 in total)
Classroom School Teaching Trainee
Governors
teachers leaders assistants teachers
(258k)
(412k) (54k) (133K) (60k)

5. Broadcast Broadband
Platforms
offer
Provides access to 70% of schools Currently available in 40% of homes.
access to
workforce and accounts for 75% of
different
viewing Generates 25% of viewing
audience
s
Engage
On-demand: Teachers can access
Schedule offers an attractive mix of audience
programmes through
programming drawing viewers in and in
a searchable library.
introducing them to new topics different
Over 2,000 programmes available 24/7.
ways
Viewing
in
Programmes can be used in classrooms
Provides access to teachers at home, different
and increasingly on the move via
where watching television in is less likely locations,
mobile, podcasts
to be seen as “work” at
and wireless networks
different
times
Each
Encourages the 75% of viewers using platform Broadband site promotes highlights of the
broadcast to go online to search promotes TV schedule together with related
for related items the programmes to those viewed online
other
The benefits of a multi-platform service

6. What are they watching?
Programmes on all curriculum areas and school
improvement topics:

7. What impact is TTV making in schools?
Saves school’s Saves teacher’s
Raises standards
money time
80% of viewers say it has Builds capacity in the system
Delivers free classroom
improved their ability to do through delivering time-
resources
their job saving ideas
Delivers free high quality
79% say it has improved 63% of viewers say they
CPD
their motivation have saved time as a result
of watching
Impact in schools
130,000 members of the schools workforce watch every month
Viewers watch an average of 53 mins a week (3-4 progs)
More than 75% of viewing is via the broadcast channel

8. The opportunity TTV offers
Access to rich library of relevant
content to support your campaigns
Potential for your Attractive niche
ideas to become advertising
TV programmes opportunities
Micro sites on key areas with
content to support your
campaigns

9. Access to rich library of video content
Highly engaging High impact, low Peer to peer Easy to
and entertaining ‘effort’ learning learning assimilate
Teachers can see It gets complex
Offers both It doesn’t feel like into each other’s messages across
insight and work to the classrooms for the quickly and
inspiration viewer first time effectively
TTV shows real teachers dealing with real issues in real schools:
0ver 3,000 teachers have been filmed in more than 2,000 schools to date

10. Over 2000 programmes, are now available on demand
through the web

11. Online programmes and materials can support your
campaigns

12. Attractive advertising opportunities

13. Micro sites to support your campaigns

14. Early Years site
Created through policy working closely with TTV:

15. Potential for your ideas to become
TV programmes
• The channel is editorially independent but Department
staff are encouraged to put forward ideas through the
topic suggestion process
• If successful your programme will be produced by a
professional production company
• The channel has a strong track record of meeting
policy needs both by commissioning programme
suggestions and from the existing programme library
• A new process is planned which will enable staff to
benefit more fully from the TTV service