Slides from the opening event of 'Traffic and Conversion Meetup', we are hosting every 2 weeks at Google Campus Warsaw.
To learn about our upcoming 8 meetups, follow us on Facebook - https://www.facebook.com/tcmeetup/
The mission of the 'Traffic and Conversion Meetup' is to create a Polish community of business owners and marketers that understands how to build a systematic, organic, and scaleable online marketing and sales funnels.
We are passionate about this mission because we believe that Poland has second-to-none engineering talent and is fast growing as a top product development country.
3. 6 Fundamentals of Online
Marketing STRATEGY
โญ Your PERSONA
โญ Market AWARENESS
โญ Market SOPHISTICATION
โญ Should you do online marketing AT ALL?
โญ Your Unique Selling Proposition (USP)
โญ Your BRANDING Kit
*Book recommendation: โBreakthrough Advertisingโ, Eugene Schwartz, 1966!
4. Building a website instead of a FUNNEL
MISTAKE #2
Traffic
Opt-in
$$$
Follow up
5. Your Funnel
Storyboarding Formula
โญ PATTERN INTERRUPT
โญ PARADIGM SHIFT
โญ RESULTS in advance
โญ Build TRUST
โญ SELL
โญ Overcome OBJECTIONS
FrankKern
BrendonBurchard
7. 6 Keys To Funnel Mapping
FrankKern
BrendonBurchard
โญ ADS Plan Map
โญ EMAIL Plan Map
โญ Video Plan Map
โญ WEBSITE Sitemap
โญ AUTOMATION Plan
โญ SOFTWARE Integration Plan
*Book recommendation: โLaunchโ, Jeff Walker, 2014
18. Customer Support Tools:
FrankKern
BrendonBurchard
1. EMAIL Support System.
2. PHONE support (Answer them)
3. Onsite CHAT (Get it)
4. Aftersale EMAIL SEQUENCE
5. Aftersale SURVEY
6. REFUND policy
7. UP-SELLING process
*Book recommendation: โDelivering Happinessโ, Tony Hsieh, 2010
19. 1. Execution Before STRATEGY.
2. Building The Website Instead Of a FUNNEL.
3. Great Strategy, Poor EXECUTION.
4. Not Knowing Your NUMBERS!
5. Doing SEO instead of CONTENT.
6. Failing To Integrate The PAID TRAFFIC.
7. Running Traffic Without OPTIMISING!
8. Not paying attention to CUSTOMER SERVICE.