> Tavant Technologies:
 Your Expert Partner for (best-shore)Outsourced
 IT Services to the Capital Markets Industry
 www.tavant.com/capitalmarkets




                                      PEOPLE. PASSION. EXCELLENCE.
Some of our Offerings:-
> Rich Internet Applications - Develop compelling front-end trading
  applications delivered through an internet browser using advanced
  techniques in HTML5
> Social Media offerings - Seamlessly integrate social media paradigms
  with a capital markets functionality (sentiment analysis, social
  collaboration, crowd sourcing)
> Gamification Mechanics - Apply game-design abstractions to your
  capital market services and offerings and make your platform extremely
  engaging to your customers
> Mobile Apps - Trade anywhere, anytime and on any platform
> Complex Event Processing - Deploy Risk management, Analytics and
  Smart Order Routing platforms



                           Tavant Proprietary & Confidential
Some of our Offerings:-
> Algorithmic Trading - Implement high-frequency and low latency
  algorithms for capturing alpha and optimizing market execution
> Big Data -Understand the value of your existing data and mine it
  effectively or deploy solutions that fit your need
> Cloud Computing - Take your applications to the secure cloud and use
  your resources using the most productive strategy
> Regulatory Compliance - Ease your way into regulatory compliance for
  the reform acts of today (Dodd-Frank) and the future
> Independent Testing Services - Test any and all systems and
  applications using techniques that are custom-fit for capital markets
  firms




                                                                          3
                            Tavant Proprietary & Confidential
Capital Markets Offerings
> RIA transformation
  — Real-time, Streaming, Interactive, Seamless, Contextual,
    Individualized, Multimodal, Visual

> Social networking transformation
  — Rich collaborative communities
  — Oasis/Marketplaces for sharing and learning
  — Forums, Blogs, RSS Feeds, IM/Chat, Tags, Folksonomies,
    Podcasts/Webinars, Mashups, Geo-coding




                          Tavant Proprietary & Confidential
Tavant Proprietary & Confidential
Rich Internet Application Design
> Develop Advanced browser-based User Interfaces with the
  following characteristics
  —   Zero footprint
  —   Real-time
  —   Streaming
  —   Interactive
  —   Contextual
  —   Multimodal
  —   User configured & customized

> Deliver the power of native desktop applications through
  the ubiquitous thin client (the internet browser)



                             Tavant Proprietary & Confidential
Tavant Proprietary & Confidential
Social Networking & Media
> Seamlessly mesh Social Networking & Media paradigms
  with your Trading systems
  — Add Birds-of-a-Feather communities, Leader Boards, Rankings, Forums,
    Blogs, and collaborative tools
  — Add automated Follow-the-Trader features
  — Integrate Facebook, Stocktwits, Youtube and other feeds to your trading
    dashboard
  — Add Sentiment analysis and community rankings of Securities through
    Tradepop




                           Tavant Proprietary & Confidential
Tavant Proprietary & Confidential
Gamification
> Gamification is “the integrationation ofGame Mechanics to
                    G mificaion is “T int of Game Mechanics to non-game
                     a t             he egr
  environments such as Trading to increase investor/trader
                           non- me env onment such a Ta
                              ga       ir   s       s r ding
  engagement, loyalty and fun” engagement, loyaltyand fun”
                   t incr se inv orta
                   o ea est /r der

> Add Game Mechanics to your Trading System: For example, give
  out Badges/Titles/Awards & Achievements (commission-free
  Trades or free stock) for attaining higher levels of play (trading in
  complex options) within a specific Quest or Discovery (trading
  strategy)
> Quantify the success of your Gamification techniques by
  measuring stickiness metrics: levels of engagement, loyalty, user-
  generated content, time spent, and virality



                           Tavant Proprietary & Confidential
Gamification Examples
> Collecting friends on Facebook, Twitter or LinkedIn
> Gathering Badges in Foursquare
> Leveling up in “My Starbucks Rewards”




                           Tavant Proprietary & Confidential
Tavant Proprietary & Confidential
Mobile Trading
> Develop Mobile Trading “extensions” for your Trading System
  once and deploy to all handheld devices and smartphones:
  — Apple iOS (iPhone/iPad)
  — Google Android
  — RIM BlackBerry

> Develop mobile-friendly applications not mirror your website
  functionality
> Allow your customers to trade anywhere, anytime, on any
  platform




                              Tavant Proprietary & Confidential
Tavant Proprietary & Confidential
Tavant Proprietary & Confidential
Complex Event Processing
> Implement Real-time Event Processing techniques with your
  retail brokerage platforms or your institutional trading
  systems:
  —   Algorithmic Trading Strategies
  —   Real-time Risk Management & Analytics
  —   Smart Order Routing
  —   Real-time Customer interaction monitoring
  —   Real-time Alerts identification & notification




                             Tavant Proprietary & Confidential
Tavant Proprietary & Confidential
Business Intelligence
> Implement Business Intelligence techniques (traditional and
  real-time) with your Trading system’s data repositories to:
  — Discover customer behavior patterns vis-à-vis your trading tools to
    boost conversions and brand loyalty
  — Find cross-sell and up-sell opportunities
  — Perform clickstream analysis of your web and mobile offerings
  — Monitor firm-wide and user-related risks
  — Perform regulatory compliance monitoring & reporting




                           Tavant Proprietary & Confidential
Capital Markets Domain Centric
QA/Testing                Key Differentiators

                                                   > Capital Markets domain certified QA
                                                   team

                                                   > Layered, multi-pronged approach         to
                                                   testing Trading applications

                                                   > Mobile Trading Solutions Testing

                                                   > Test Harness to test complex order
                                                   vetting rules and margins calculations

                                                   > In-house Stubs & Drivers to test
                                                     trading application tools and widgets

                                                   > Frame-work based test automation

                                                   > Statistical approach to test
                                                     management

                                                   > In-depth understanding of compliance
                                                   Regulations – e.g.. FINRA, Reg-T, OATS




                   Tavant Proprietary & Confidential
Technical Expertise: Key Enabling
Technologies
 Server Push Technologies Complex Event Processing
>                                                               >




    −   Real-time data delivery through true                     −   Parallel execution of continuous queries on real-time
        asynchronous server-to-browser push                          streaming data
    −   Standard browser using AJAX, Flex, or regular            −   Multiple input and output adapters for highly
        HTML interfaces                                              configurable and complex environments
    −   Bandwidth and network congestion management              −   Natural fit for Smart routing, Algorithmic trading,
        (depends of platform chosen)                                 VWAP calculations, Trade triggers and Alerts.
    −   Highly scalable and fault-tolerant architectures         −   Process massive amounts of Real-time data (millions
    −   Experience with Open Source and Commercial                   of events/sec) and Historical data in one platform
        platforms: Lightstreamer, Grizzly, Tavant                −   Real-time filtering, aggregation, complex
        Streaming Server, Adobe LifeCycle DS                         computations, correlation across multiple streams,
                                                                     and event pattern analysis
                                                                 −   Experience with Open Source and Commercial
                                                                     platforms: Esper, Streambase, Aleri, etc.




                                                Tavant Proprietary & Confidential
> Thank You!
Contact Us:-
W: www.tavant.com/capitalmarkets
E: bizdev@tavant.com
T: (866) 9- TAVANT




                                   PEOPLE. PASSION. EXCELLENCE.

Tavant Technologies Exhibits at SIFMA Expo 2012, New York

  • 1.
    > Tavant Technologies: Your Expert Partner for (best-shore)Outsourced IT Services to the Capital Markets Industry www.tavant.com/capitalmarkets PEOPLE. PASSION. EXCELLENCE.
  • 2.
    Some of ourOfferings:- > Rich Internet Applications - Develop compelling front-end trading applications delivered through an internet browser using advanced techniques in HTML5 > Social Media offerings - Seamlessly integrate social media paradigms with a capital markets functionality (sentiment analysis, social collaboration, crowd sourcing) > Gamification Mechanics - Apply game-design abstractions to your capital market services and offerings and make your platform extremely engaging to your customers > Mobile Apps - Trade anywhere, anytime and on any platform > Complex Event Processing - Deploy Risk management, Analytics and Smart Order Routing platforms Tavant Proprietary & Confidential
  • 3.
    Some of ourOfferings:- > Algorithmic Trading - Implement high-frequency and low latency algorithms for capturing alpha and optimizing market execution > Big Data -Understand the value of your existing data and mine it effectively or deploy solutions that fit your need > Cloud Computing - Take your applications to the secure cloud and use your resources using the most productive strategy > Regulatory Compliance - Ease your way into regulatory compliance for the reform acts of today (Dodd-Frank) and the future > Independent Testing Services - Test any and all systems and applications using techniques that are custom-fit for capital markets firms 3 Tavant Proprietary & Confidential
  • 4.
    Capital Markets Offerings >RIA transformation — Real-time, Streaming, Interactive, Seamless, Contextual, Individualized, Multimodal, Visual > Social networking transformation — Rich collaborative communities — Oasis/Marketplaces for sharing and learning — Forums, Blogs, RSS Feeds, IM/Chat, Tags, Folksonomies, Podcasts/Webinars, Mashups, Geo-coding Tavant Proprietary & Confidential
  • 5.
  • 6.
    Rich Internet ApplicationDesign > Develop Advanced browser-based User Interfaces with the following characteristics — Zero footprint — Real-time — Streaming — Interactive — Contextual — Multimodal — User configured & customized > Deliver the power of native desktop applications through the ubiquitous thin client (the internet browser) Tavant Proprietary & Confidential
  • 7.
  • 8.
    Social Networking &Media > Seamlessly mesh Social Networking & Media paradigms with your Trading systems — Add Birds-of-a-Feather communities, Leader Boards, Rankings, Forums, Blogs, and collaborative tools — Add automated Follow-the-Trader features — Integrate Facebook, Stocktwits, Youtube and other feeds to your trading dashboard — Add Sentiment analysis and community rankings of Securities through Tradepop Tavant Proprietary & Confidential
  • 9.
  • 10.
    Gamification > Gamification is“the integrationation ofGame Mechanics to G mificaion is “T int of Game Mechanics to non-game a t he egr environments such as Trading to increase investor/trader non- me env onment such a Ta ga ir s s r ding engagement, loyalty and fun” engagement, loyaltyand fun” t incr se inv orta o ea est /r der > Add Game Mechanics to your Trading System: For example, give out Badges/Titles/Awards & Achievements (commission-free Trades or free stock) for attaining higher levels of play (trading in complex options) within a specific Quest or Discovery (trading strategy) > Quantify the success of your Gamification techniques by measuring stickiness metrics: levels of engagement, loyalty, user- generated content, time spent, and virality Tavant Proprietary & Confidential
  • 11.
    Gamification Examples > Collectingfriends on Facebook, Twitter or LinkedIn > Gathering Badges in Foursquare > Leveling up in “My Starbucks Rewards” Tavant Proprietary & Confidential
  • 12.
  • 13.
    Mobile Trading > DevelopMobile Trading “extensions” for your Trading System once and deploy to all handheld devices and smartphones: — Apple iOS (iPhone/iPad) — Google Android — RIM BlackBerry > Develop mobile-friendly applications not mirror your website functionality > Allow your customers to trade anywhere, anytime, on any platform Tavant Proprietary & Confidential
  • 14.
  • 15.
  • 16.
    Complex Event Processing >Implement Real-time Event Processing techniques with your retail brokerage platforms or your institutional trading systems: — Algorithmic Trading Strategies — Real-time Risk Management & Analytics — Smart Order Routing — Real-time Customer interaction monitoring — Real-time Alerts identification & notification Tavant Proprietary & Confidential
  • 17.
  • 18.
    Business Intelligence > ImplementBusiness Intelligence techniques (traditional and real-time) with your Trading system’s data repositories to: — Discover customer behavior patterns vis-à-vis your trading tools to boost conversions and brand loyalty — Find cross-sell and up-sell opportunities — Perform clickstream analysis of your web and mobile offerings — Monitor firm-wide and user-related risks — Perform regulatory compliance monitoring & reporting Tavant Proprietary & Confidential
  • 19.
    Capital Markets DomainCentric QA/Testing Key Differentiators > Capital Markets domain certified QA team > Layered, multi-pronged approach to testing Trading applications > Mobile Trading Solutions Testing > Test Harness to test complex order vetting rules and margins calculations > In-house Stubs & Drivers to test trading application tools and widgets > Frame-work based test automation > Statistical approach to test management > In-depth understanding of compliance Regulations – e.g.. FINRA, Reg-T, OATS Tavant Proprietary & Confidential
  • 20.
    Technical Expertise: KeyEnabling Technologies Server Push Technologies Complex Event Processing > > − Real-time data delivery through true − Parallel execution of continuous queries on real-time asynchronous server-to-browser push streaming data − Standard browser using AJAX, Flex, or regular − Multiple input and output adapters for highly HTML interfaces configurable and complex environments − Bandwidth and network congestion management − Natural fit for Smart routing, Algorithmic trading, (depends of platform chosen) VWAP calculations, Trade triggers and Alerts. − Highly scalable and fault-tolerant architectures − Process massive amounts of Real-time data (millions − Experience with Open Source and Commercial of events/sec) and Historical data in one platform platforms: Lightstreamer, Grizzly, Tavant − Real-time filtering, aggregation, complex Streaming Server, Adobe LifeCycle DS computations, correlation across multiple streams, and event pattern analysis − Experience with Open Source and Commercial platforms: Esper, Streambase, Aleri, etc. Tavant Proprietary & Confidential
  • 21.
    > Thank You! ContactUs:- W: www.tavant.com/capitalmarkets E: bizdev@tavant.com T: (866) 9- TAVANT PEOPLE. PASSION. EXCELLENCE.