Tavant Technologies, a leading provider of fast track solutions and services to the Capital Markets industry, is exhibiting at the Securities Industry and Financial Markets Association's (SIFMA's) 32nd Annual Financial Services Technology Expo to be held at The Hilton, New York, NY, June 19 through 21. At the Expo, Tavant will present its leading-edge Financial Trading applications and solutions expertise. It will also demonstrate how Rich Internet Applications, gamification, social networking/social media and mobile platforms can be leveraged to augment trading platforms, and enhance customer loyalty and traction. Visitors will also have an opportunity to talk to domain experts from Tavant and gain insights into highly customized niche trading applications and industry trends. To sample Tavant's varied services for the Capital Markets industry, please drop by booth # 1762 at the SIFMA Expo to talk to Tavant's domain experts on specialized offerings and also be part of an exciting lucky draw. Mail us at bizdev@tavant.com to set up a meeting

1. > Tavant Technologies:
Your Expert Partner for (best-shore)Outsourced
IT Services to the Capital Markets Industry
www.tavant.com/capitalmarkets
PEOPLE. PASSION. EXCELLENCE.

2. Some of our Offerings:-
> Rich Internet Applications - Develop compelling front-end trading
applications delivered through an internet browser using advanced
techniques in HTML5
> Social Media offerings - Seamlessly integrate social media paradigms
with a capital markets functionality (sentiment analysis, social
collaboration, crowd sourcing)
> Gamification Mechanics - Apply game-design abstractions to your
capital market services and offerings and make your platform extremely
engaging to your customers
> Mobile Apps - Trade anywhere, anytime and on any platform
> Complex Event Processing - Deploy Risk management, Analytics and
Smart Order Routing platforms
Tavant Proprietary & Confidential

3. Some of our Offerings:-
> Algorithmic Trading - Implement high-frequency and low latency
algorithms for capturing alpha and optimizing market execution
> Big Data -Understand the value of your existing data and mine it
effectively or deploy solutions that fit your need
> Cloud Computing - Take your applications to the secure cloud and use
your resources using the most productive strategy
> Regulatory Compliance - Ease your way into regulatory compliance for
the reform acts of today (Dodd-Frank) and the future
> Independent Testing Services - Test any and all systems and
applications using techniques that are custom-fit for capital markets
firms
3
Tavant Proprietary & Confidential

4. Capital Markets Offerings
> RIA transformation
— Real-time, Streaming, Interactive, Seamless, Contextual,
Individualized, Multimodal, Visual
> Social networking transformation
— Rich collaborative communities
— Oasis/Marketplaces for sharing and learning
— Forums, Blogs, RSS Feeds, IM/Chat, Tags, Folksonomies,
Podcasts/Webinars, Mashups, Geo-coding
Tavant Proprietary & Confidential

5. Tavant Proprietary & Confidential

6. Rich Internet Application Design
> Develop Advanced browser-based User Interfaces with the
following characteristics
— Zero footprint
— Real-time
— Streaming
— Interactive
— Contextual
— Multimodal
— User configured & customized
> Deliver the power of native desktop applications through
the ubiquitous thin client (the internet browser)
Tavant Proprietary & Confidential

7. Tavant Proprietary & Confidential

8. Social Networking & Media
> Seamlessly mesh Social Networking & Media paradigms
with your Trading systems
— Add Birds-of-a-Feather communities, Leader Boards, Rankings, Forums,
Blogs, and collaborative tools
— Add automated Follow-the-Trader features
— Integrate Facebook, Stocktwits, Youtube and other feeds to your trading
dashboard
— Add Sentiment analysis and community rankings of Securities through
Tradepop
Tavant Proprietary & Confidential

9. Tavant Proprietary & Confidential

10. Gamification
> Gamification is “the integrationation ofGame Mechanics to
G mificaion is “T int of Game Mechanics to non-game
a t he egr
environments such as Trading to increase investor/trader
non- me env onment such a Ta
ga ir s s r ding
engagement, loyalty and fun” engagement, loyaltyand fun”
t incr se inv orta
o ea est /r der
> Add Game Mechanics to your Trading System: For example, give
out Badges/Titles/Awards & Achievements (commission-free
Trades or free stock) for attaining higher levels of play (trading in
complex options) within a specific Quest or Discovery (trading
strategy)
> Quantify the success of your Gamification techniques by
measuring stickiness metrics: levels of engagement, loyalty, user-
generated content, time spent, and virality
Tavant Proprietary & Confidential

11. Gamification Examples
> Collecting friends on Facebook, Twitter or LinkedIn
> Gathering Badges in Foursquare
> Leveling up in “My Starbucks Rewards”
Tavant Proprietary & Confidential

12. Tavant Proprietary & Confidential

13. Mobile Trading
> Develop Mobile Trading “extensions” for your Trading System
once and deploy to all handheld devices and smartphones:
— Apple iOS (iPhone/iPad)
— Google Android
— RIM BlackBerry
> Develop mobile-friendly applications not mirror your website
functionality
> Allow your customers to trade anywhere, anytime, on any
platform
Tavant Proprietary & Confidential

14. Tavant Proprietary & Confidential

15. Tavant Proprietary & Confidential

16. Complex Event Processing
> Implement Real-time Event Processing techniques with your
retail brokerage platforms or your institutional trading
systems:
— Algorithmic Trading Strategies
— Real-time Risk Management & Analytics
— Smart Order Routing
— Real-time Customer interaction monitoring
— Real-time Alerts identification & notification
Tavant Proprietary & Confidential

17. Tavant Proprietary & Confidential

18. Business Intelligence
> Implement Business Intelligence techniques (traditional and
real-time) with your Trading system’s data repositories to:
— Discover customer behavior patterns vis-à-vis your trading tools to
boost conversions and brand loyalty
— Find cross-sell and up-sell opportunities
— Perform clickstream analysis of your web and mobile offerings
— Monitor firm-wide and user-related risks
— Perform regulatory compliance monitoring & reporting
Tavant Proprietary & Confidential

19. Capital Markets Domain Centric
QA/Testing Key Differentiators
> Capital Markets domain certified QA
team
> Layered, multi-pronged approach to
testing Trading applications
> Mobile Trading Solutions Testing
> Test Harness to test complex order
vetting rules and margins calculations
> In-house Stubs & Drivers to test
trading application tools and widgets
> Frame-work based test automation
> Statistical approach to test
management
> In-depth understanding of compliance
Regulations – e.g.. FINRA, Reg-T, OATS
Tavant Proprietary & Confidential

20. Technical Expertise: Key Enabling
Technologies
Server Push Technologies Complex Event Processing
> >
− Real-time data delivery through true − Parallel execution of continuous queries on real-time
asynchronous server-to-browser push streaming data
− Standard browser using AJAX, Flex, or regular − Multiple input and output adapters for highly
HTML interfaces configurable and complex environments
− Bandwidth and network congestion management − Natural fit for Smart routing, Algorithmic trading,
(depends of platform chosen) VWAP calculations, Trade triggers and Alerts.
− Highly scalable and fault-tolerant architectures − Process massive amounts of Real-time data (millions
− Experience with Open Source and Commercial of events/sec) and Historical data in one platform
platforms: Lightstreamer, Grizzly, Tavant − Real-time filtering, aggregation, complex
Streaming Server, Adobe LifeCycle DS computations, correlation across multiple streams,
and event pattern analysis
− Experience with Open Source and Commercial
platforms: Esper, Streambase, Aleri, etc.
Tavant Proprietary & Confidential

21. > Thank You!
Contact Us:-
W: www.tavant.com/capitalmarkets
E: bizdev@tavant.com
T: (866) 9- TAVANT
PEOPLE. PASSION. EXCELLENCE.