The document outlines the mission and development of 8 Securities, Asia's first socially networked investing portal, aimed at revolutionizing the consumer financial advisory industry through a fully online platform. It highlights the use of cloud technology for scalability and cost-effectiveness, as well as a customer-centered design philosophy. Looking forward, 8 Securities plans to expand with an open API and business-to-business services, further enhancing its global presence.

1. A Lean Startup Journey to the Cloud

2. Asia’s first socially networked investing portal

3. The Mission
To disintermediate Asia’s huge consumer financial advisory industry.
Bring the conversation and transactions 100% online
Today Tom r ow
or
Investing ideas come from institutions and Totally transparent and real-time peer to peer
Information exchange is declarative. exchange of ideas and trading on one screen

4. 50 million
online investors
in Asia

5. Our Story

6. The Team

7. Progress to Date
Bootstrap to prototype Fund Raising $8 million SEO & Awareness Launche
d Last
Week
Agile development, 3rd party and stock exchange integrations

8. Our Philosophy
• Build fast and lean with continuous deployment
• Build for global scale from day one
• Customer centered design & usability
• Seamless cross device experience
• Personalization
• Social
• Open platform

9. Our Business Model
Global Technology
&
Turn Key Expansion
Focused Positioning & ROI Maximization Through
Value Proposition
Business Model Technology Driven Sales
Low Cost Advantage
& Scale

10. Our Product

11. Build Your Personal Profile

12. Customize Your Interface

13. Share Ideas & Trade
Global community & Global trading
Real & Real-Time
Anonymous & Private
360 Social

14. A Seamless Experience

15. The Portal in Action

16. The Journey to the Cloud

17. For a lean startup, the cloud simply makes sense
• No upfront cost
• Non-committal
• Ideal for R&D
• Scales with our global ambitions

18. Our product was born on the cloud
Application designed with the cloud in mind, for maximum benefits!
Our approach…
• A Map / Reduce (master/worker) design pattern
• A distributed in-memory caching
• No-SQL for persistence

19. Our product was born on the cloud
AWS
www + API
In-Memory
NoSQL
Cache Core Services
Engine
Transient Data Adapters UGC
internet
Data Center 3rd Parties
Market Data Syndicated
Order Engine Social Networks
Feed Content
Stock Exchange
Back Office Other Feeds
Connectivity

20. 8 Securities Infrastructure
AWS
www.8securities.com Storage Delivery
Elastic Load Balancer
Micro-instance + EBS Development
UAT
Virtual Private Cloud - PRODUCTION
Staging
Trading Subnet B.I. Subnet
SCM / Build
AWS Internet Gateway
internet
Data Center 3rd Parties
Market Data Syndicated
Order Engine Social Networks
Feed Content
Stock Exchange
Back Office Other Feeds
Connectivity

21. How 8 Securities uses the cloud
• EC2 windows instances – to run our Portal, website, and business intelligence
tools
• Elastic IP – which we bind to our domain names and allows us to start / stop
instances on demand
• EBS – which we use for data storage. It allows us to start / stop instances and
have our data always available
• VPC – which we use for our production network
• Elastic Load Balancing – We use it for our main website to load balances across
multiple instances
• CloudWatch

22. But our journey is not complete…
• CloudFront
• ElasticCache
• DynamoDB
• AWS Direct Connect

23. Business & Competitive Advantages
Agile Provisioning
•Ability to react to unforeseen market conditions
•Ability to react to unforeseen business conditions
•Ability to support iterative product development
•Ability to adapt costs to business output
Optimized Provisioning
•Infrastructure costs correlated to revenues
•Cash flow friendly
•Reduced risk of downtime
•Resources focused on growth and not IT plumbing

24. Our cost advantage
• 82% savings in initial stage of the startup versus on-premise
deployment
• 70% savings during our friends & family stages versus
on-premises deployment
• 60% savings for our market launch stage versus on-premises
deployment

25. The Future

26. What’s Next?
• Open API, 8 Securities is a platform
• B2B & White Label, brokerage as service
• Global expansion