Runners up at National level in Tata Motors Mindrover, season 4. This PPT shows our findings and suggestions to make SOUL program by TML for Tata Safari brand more effective. Awarded a PPI by TML for the achievement.
This document discusses rebranding strategies for Tata Motors to improve its brand image and positioning. It identifies problems with Tata's current brand such as weak brand loyalty and a lack of aspirational products. Primary research was conducted through surveys and interviews. The recommendations propose a 3 stage rebranding process over 3 years:
1) Rebranding existing Tata Motors brand in year 1 to improve perceptions of heritage and reliability.
2) Launching a new luxury sub-brand in year 2 positioned as aspirational to attract newer customers. The first vehicle under this sub-brand, called Aurum, will be an ultra-luxury sedan priced over 18 lakhs.
3) Eventually re
Team Members: Pulkit Bohra, Pulkit Mathur, Mudit Jain, Tarun Gupta
We presented the above presentation in Mahindra War room finals, 2012. This presentation discusses the business strategy for Mahindra EPC in Clentech sector.
Recently Airtel has been squirming in their seats post the soft launch of Reliance Jio. Many of the members of Airtel Management Team have admitted that Reliance will cause a disruption in the market and telecom industry is heading for an overhaul. This condensed presentation discusses a way forward and an overview of things to come in the sector.
The document outlines an investment fund's process to identify healthcare sectors for investment outside of drugs and vaccines. It describes:
1) Identifying 7 potential sectors and prioritizing them based on growth rate, diversification, and segment size. Clinical research organizations scored highest.
2) Developing a framework to screen companies based on performance, innovation, market potential, and management.
3) Recommending investment in clinical research organizations, healthcare IT, point-of-care diagnostics, and accountable care organizations. Three companies - Alpha, Beta, and Gamma - were identified as priorities based on growth rate, innovation, and financials.
Deloitte Maverick Campus Champions, Regional Qualifiers presentation based on the case Given on Pocket payment and entry strategy into another country. 2015
The document analyzes the business viability of expanding a mobile payment company into the African market. It evaluates various technologies for compatibility in Africa and analyzes countries based on criteria like GDP growth and retail sector growth to determine initial target markets. Risk assessment identifies monetary, political and infrastructure risks. The recommendations are to expand into SMS/mobile web-based technologies in Tanzania and Namibia first before further expansion.
This document summarizes the key details of a marketing plan for expanding the Vivel face wash brand. It proposes launching two new face wash products - one for removing blackheads and one with SPF for removing dark spots and protecting from the sun. It recommends introducing smaller 20ml SKU packs for convenience. The growth roadmap outlines launching the new products over three phases spanning 2 years, expanding distribution channels, and implementing pre-launch promotion and sampling strategies to generate trial of the new variants.
This document outlines the agenda for a workshop on trade unions and industrial relations. It discusses understanding the evolution of trade unions in India through primary and secondary research, including questionnaires, interviews, and focus groups. The findings will analyze perspectives of management, workers, and union leaders on unions; expectations of Generation Y workers; and frameworks for uniting unions and engaging workforces, such as the UNO-TREE model. The discussion will also analyze situations with and without unions from the workers' perspective.
This document discusses rebranding strategies for Tata Motors to improve its brand image and positioning. It identifies problems with Tata's current brand such as weak brand loyalty and a lack of aspirational products. Primary research was conducted through surveys and interviews. The recommendations propose a 3 stage rebranding process over 3 years:
1) Rebranding existing Tata Motors brand in year 1 to improve perceptions of heritage and reliability.
2) Launching a new luxury sub-brand in year 2 positioned as aspirational to attract newer customers. The first vehicle under this sub-brand, called Aurum, will be an ultra-luxury sedan priced over 18 lakhs.
3) Eventually re
Team Members: Pulkit Bohra, Pulkit Mathur, Mudit Jain, Tarun Gupta
We presented the above presentation in Mahindra War room finals, 2012. This presentation discusses the business strategy for Mahindra EPC in Clentech sector.
Recently Airtel has been squirming in their seats post the soft launch of Reliance Jio. Many of the members of Airtel Management Team have admitted that Reliance will cause a disruption in the market and telecom industry is heading for an overhaul. This condensed presentation discusses a way forward and an overview of things to come in the sector.
The document outlines an investment fund's process to identify healthcare sectors for investment outside of drugs and vaccines. It describes:
1) Identifying 7 potential sectors and prioritizing them based on growth rate, diversification, and segment size. Clinical research organizations scored highest.
2) Developing a framework to screen companies based on performance, innovation, market potential, and management.
3) Recommending investment in clinical research organizations, healthcare IT, point-of-care diagnostics, and accountable care organizations. Three companies - Alpha, Beta, and Gamma - were identified as priorities based on growth rate, innovation, and financials.
Deloitte Maverick Campus Champions, Regional Qualifiers presentation based on the case Given on Pocket payment and entry strategy into another country. 2015
The document analyzes the business viability of expanding a mobile payment company into the African market. It evaluates various technologies for compatibility in Africa and analyzes countries based on criteria like GDP growth and retail sector growth to determine initial target markets. Risk assessment identifies monetary, political and infrastructure risks. The recommendations are to expand into SMS/mobile web-based technologies in Tanzania and Namibia first before further expansion.
This document summarizes the key details of a marketing plan for expanding the Vivel face wash brand. It proposes launching two new face wash products - one for removing blackheads and one with SPF for removing dark spots and protecting from the sun. It recommends introducing smaller 20ml SKU packs for convenience. The growth roadmap outlines launching the new products over three phases spanning 2 years, expanding distribution channels, and implementing pre-launch promotion and sampling strategies to generate trial of the new variants.
This document outlines the agenda for a workshop on trade unions and industrial relations. It discusses understanding the evolution of trade unions in India through primary and secondary research, including questionnaires, interviews, and focus groups. The findings will analyze perspectives of management, workers, and union leaders on unions; expectations of Generation Y workers; and frameworks for uniting unions and engaging workforces, such as the UNO-TREE model. The discussion will also analyze situations with and without unions from the workers' perspective.
This document provides an executive summary for a mobile advertising strategy presented by Team Daily Maar-Cutting at IIM Kozhikode. It discusses key drivers in the mobile advertising market like increasing smartphone adoption and lower data costs. The objectives are to develop an attractive, appealing, and scalable mobile advertising model. It analyzes the market opportunity in India and outlines Airtel's strengths in analytics and platforms. The proposed strategy leverages Airtel's subscriber data and targeting capabilities. Financial projections estimate growing ad revenues and profits through 2016 with a 17% internal rate of return.
The document discusses conducting market research for assisted living businesses in India. It analyzes competitors like Dignity Lifestyle and Golden Nest. Primary research through surveys and focus groups found that retired individuals feel aimless and want engaging activities. A perceptual map showed competitors provided adequate facilities but lacked resident involvement opportunities. The target segment is upper and upper middle class individuals in tier 1 cities. The business aims to tap into Indian passions like cricket and movies to increase resident engagement through organized activities. Financial analysis projected revenues, costs, and positive net present value.
This document discusses the importance of effective merchandising strategies for brands. It defines merchandising as coordinating production and marketing to develop advertising, displays, and sales strategies. Key elements of successful merchandising include aesthetics, functionality, quality, appropriate investment, and adapting displays over time. The document advocates starting with attention-grabbing trading strategies before strengthening brand identity through experiences and evangelism. Overall, it argues that merchants should stay relevant, consistent and creative with their merchandising approaches.
Team Members: Pulkit Bohra, Pulkit Mathur, Mudit Jain & Tarun Gupta
This presentation was prepared by the above students of IIM Ranchi as a part of Mahindra war room competition. They were the North zone Champions in the competition.
Team: The Chromus 3, Asian Paints Canvas 2012, IIM KozhikodeAnshul Kumar
The document discusses a strategy proposed by Team Chromus 3 of IIM Kozhikode for Asian Paints. It outlines problems Asian Paints faces like declining retailer loyalty and poor customer service. The proposed strategy is to establish "Studios" - exclusive Asian Paints stores run by top retailers. The Studios would provide end-to-end painting solutions and appoint painters from their network. This would increase retailer loyalty and customer involvement while providing a green solution by recycling leftover paint. The strategy aims to make customers' painting experience with Asian Paints exceptional through professional service and differentiate Asian Paints in the industry.
Deloitte Maverick 2014 - First Round - Team SIBM BangaloreKashyap Shah
This document contains a summary of a company called Milco's financial assessment, competitive position, opportunities, areas for growth, and SWOT analysis. It was submitted by Team SIBM-B Stalwarts from SIBM Bangalore. Some of the key points include: Milco generates most of its revenue and profits from military flight simulators and MRO IT systems. While its revenues are strong, it relies mainly on the US military market. The document identifies opportunities for Milco to expand into emerging markets like India, China, and the Middle East where defense spending is rising. It also notes opportunities in commercial aerospace and growing areas like cyber security. The SWOT analysis finds Milco's strengths are its financial
Brand building and category expansion_ITC Interrobang Case Competition FMS_DelhiSukesh Chandra Gain
This document provides recommendations for expanding the Vivel brand from soaps and shampoos into a broader beauty brand. It conducted primary and secondary research on consumer needs, perceptions of Vivel, and the personal care product market in India. The recommendations propose a strategic framework to launch new Vivel products across categories related to beauty routines. This includes launching soap variants, shower gels, hair repair solutions, face wash, body care, deodorants, and anti-aging cream. Each proposed product is targeted at a specific demographic and intended to address consumer needs at different stages of the beauty routine: pre-bathing, during bathing, and post-bathing. The recommendations are intended to position Vivel as a brand
Team: Faded Flame, Lufthansa Case Challenge 2012, IIM KozhikodeAnshul Kumar
The document discusses strategies for Lufthansa Airlines to improve customer engagement and loyalty. It proposes modifying the airline's loyalty program called Miles & More through social media initiatives. These include a social loyalty program allowing customers to earn rewards for promotional actions on Facebook and Twitter. It also suggests using mobility to offer personalized services through a "Mobility Advance" utilizing real-time mobile information. Financial analysis shows the most important routes for revenue are Europe, North America, and Asia/Pacific, accounting for 86.4% of total revenue. It recommends initially increasing flights on routes with price elasticity below 0.6.
Team: Faded Flame, IIM Kozhikode, HUL L.I.M.E Season 4Anshul Kumar
- Kotak Mahindra Bank wishes to establish itself as the pre-eminent bank for the mass affluent in India. However, it has not been able to match competitors like Yes Bank and IndusInd Bank in terms of market share and popularity, despite offering a high interest rate on savings accounts.
- A consumer survey found that trust, communication clarity, and rewarding loyalty through premium offerings are important factors for customers. It also found that most consumers prefer digital and branchless banking.
- The document provides recommendations for Kotak Mahindra Bank to improve its social media strategy and customer loyalty program, including increasing apps on Facebook, running contests on Facebook to drive engagement and revenue, and creating a dedicated loyalty
Our team submission for Bingo product line from ITC. A consumer in the snacking segment is driven primarily by the urge to seek novel tastes and experiences. With a segment over-flooded with various products one needs clutter breaking ATL and BTL activities and a sense of wackiness !!!
The document provides tips for participating effectively in marketing case competitions. It recommends forming a diverse team and thoroughly questioning each other's ideas. Primary and secondary research should be conducted to back up solutions with data. Financial feasibility must be included. Presentations should focus on clear content over flashy aesthetics. Strong performances in both the written case submission and live questioning rounds are important. Overall, the experience of participating in case competitions is valuable for career development regardless of the outcome.
Team Winter is Coming from NMIMS Mumbai analyzed the deodorant industry and Engage brand. Key findings:
1) The deodorant market in India is growing at 14.7% annually and is projected to reach Rs. 3000 crore by 2017, dominated by men's deodorants.
2) A survey found Axe has the highest brand equity for men while Dove has it for women. Engage has low awareness and conversion rates.
3) Modern trade outlets lacked visibility for Engage due to lack of promoters and testers. Competitors like Nivea and Dove had greater visibility.
4) The team recommended social media campaigns, new product lines with benefits like whitening
Strategy to grow premium Travel Grear Category _Samsonite_HUL_LIME CompetitionSukesh Chandra Gain
The document discusses strategies for Samsonite in the Indian luggage market. It analyzes market trends, segments customers into business travelers, families, students, and adventure seekers. It identifies needs like customization, comfort, and durability. Opportunities include expanding into hiking gear, new distribution through corporates, and introducing products with enhanced features. Short term strategies involve promotions through airports and magazines. Medium strategies add a membership card and sponsoring travel shows. Long term strategies enter new categories like hiking to cater to more customer needs.
Mabe is a global appliance manufacturer that has historically relied on revenues from Latin America and Mexico. It is looking to expand into new markets to drive further growth. The document discusses Mabe's strengths such as an educated workforce and global manufacturing assets. It also analyzes Mabe's past operations including joint ventures and acquisitions. The document provides recommendations on how Mabe can improve its strategy, including increasing its focus on local talent and markets outside of major cities to capture more market share.
The document discusses introducing a technology-enabled smart ecosystem for Indian agriculture to improve productivity and profitability. It proposes a model with a "Krishi consultant" providing one-stop services including climate risk management, soil/water management, and forecasting. A specialized agency would eliminate middlemen in farm-to-market supply, while processing and packaging would convert commodities to standardized products in market-to-fork. Bridging India's yield gap through sustainable intensification using this ecosystem could boost incomes while making agriculture more viable long-term.
Vespa is looking to implement a loyalty program in India to increase customer retention. The summary analyzes Vespa's market share and competitors in India. It also summarizes the key findings of the research conducted for Vespa's potential loyalty program. The research found that Honda Activa has higher customer loyalty compared to other scooters. It was also found that automobile companies generally do not offer loyalty programs in India. The recommendation is for Vespa to offer a loyalty card program with discounts on accessories, free servicing, and merchandise coupons to improve customer satisfaction and brand awareness.
GymBrand Apps build beautiful, functional and affordable Samrtphone Apps for Fitness Clubs and businesses. This is an overview of the App we developed for Ontic Springwood to highlight the features and how the App can help clubs engage and retain members and better still facilitate increased referrals.
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
How Channel Loyalty Program Can Help Your Brand with More Sales.pdfRewardPort
Discover the power of channel loyalty programs in boosting your brand's sales and customer retention. Learn how implementing these programs can drive growth and foster lasting relationships with your audience
Redefining Channel Programs, Solving Key Challenges in Current Channel Initiatives Case Studies from 700+ corporate clients including Amazon, Pepsico, Cadbury etc
This document provides an executive summary for a mobile advertising strategy presented by Team Daily Maar-Cutting at IIM Kozhikode. It discusses key drivers in the mobile advertising market like increasing smartphone adoption and lower data costs. The objectives are to develop an attractive, appealing, and scalable mobile advertising model. It analyzes the market opportunity in India and outlines Airtel's strengths in analytics and platforms. The proposed strategy leverages Airtel's subscriber data and targeting capabilities. Financial projections estimate growing ad revenues and profits through 2016 with a 17% internal rate of return.
The document discusses conducting market research for assisted living businesses in India. It analyzes competitors like Dignity Lifestyle and Golden Nest. Primary research through surveys and focus groups found that retired individuals feel aimless and want engaging activities. A perceptual map showed competitors provided adequate facilities but lacked resident involvement opportunities. The target segment is upper and upper middle class individuals in tier 1 cities. The business aims to tap into Indian passions like cricket and movies to increase resident engagement through organized activities. Financial analysis projected revenues, costs, and positive net present value.
This document discusses the importance of effective merchandising strategies for brands. It defines merchandising as coordinating production and marketing to develop advertising, displays, and sales strategies. Key elements of successful merchandising include aesthetics, functionality, quality, appropriate investment, and adapting displays over time. The document advocates starting with attention-grabbing trading strategies before strengthening brand identity through experiences and evangelism. Overall, it argues that merchants should stay relevant, consistent and creative with their merchandising approaches.
Team Members: Pulkit Bohra, Pulkit Mathur, Mudit Jain & Tarun Gupta
This presentation was prepared by the above students of IIM Ranchi as a part of Mahindra war room competition. They were the North zone Champions in the competition.
Team: The Chromus 3, Asian Paints Canvas 2012, IIM KozhikodeAnshul Kumar
The document discusses a strategy proposed by Team Chromus 3 of IIM Kozhikode for Asian Paints. It outlines problems Asian Paints faces like declining retailer loyalty and poor customer service. The proposed strategy is to establish "Studios" - exclusive Asian Paints stores run by top retailers. The Studios would provide end-to-end painting solutions and appoint painters from their network. This would increase retailer loyalty and customer involvement while providing a green solution by recycling leftover paint. The strategy aims to make customers' painting experience with Asian Paints exceptional through professional service and differentiate Asian Paints in the industry.
Deloitte Maverick 2014 - First Round - Team SIBM BangaloreKashyap Shah
This document contains a summary of a company called Milco's financial assessment, competitive position, opportunities, areas for growth, and SWOT analysis. It was submitted by Team SIBM-B Stalwarts from SIBM Bangalore. Some of the key points include: Milco generates most of its revenue and profits from military flight simulators and MRO IT systems. While its revenues are strong, it relies mainly on the US military market. The document identifies opportunities for Milco to expand into emerging markets like India, China, and the Middle East where defense spending is rising. It also notes opportunities in commercial aerospace and growing areas like cyber security. The SWOT analysis finds Milco's strengths are its financial
Brand building and category expansion_ITC Interrobang Case Competition FMS_DelhiSukesh Chandra Gain
This document provides recommendations for expanding the Vivel brand from soaps and shampoos into a broader beauty brand. It conducted primary and secondary research on consumer needs, perceptions of Vivel, and the personal care product market in India. The recommendations propose a strategic framework to launch new Vivel products across categories related to beauty routines. This includes launching soap variants, shower gels, hair repair solutions, face wash, body care, deodorants, and anti-aging cream. Each proposed product is targeted at a specific demographic and intended to address consumer needs at different stages of the beauty routine: pre-bathing, during bathing, and post-bathing. The recommendations are intended to position Vivel as a brand
Team: Faded Flame, Lufthansa Case Challenge 2012, IIM KozhikodeAnshul Kumar
The document discusses strategies for Lufthansa Airlines to improve customer engagement and loyalty. It proposes modifying the airline's loyalty program called Miles & More through social media initiatives. These include a social loyalty program allowing customers to earn rewards for promotional actions on Facebook and Twitter. It also suggests using mobility to offer personalized services through a "Mobility Advance" utilizing real-time mobile information. Financial analysis shows the most important routes for revenue are Europe, North America, and Asia/Pacific, accounting for 86.4% of total revenue. It recommends initially increasing flights on routes with price elasticity below 0.6.
Team: Faded Flame, IIM Kozhikode, HUL L.I.M.E Season 4Anshul Kumar
- Kotak Mahindra Bank wishes to establish itself as the pre-eminent bank for the mass affluent in India. However, it has not been able to match competitors like Yes Bank and IndusInd Bank in terms of market share and popularity, despite offering a high interest rate on savings accounts.
- A consumer survey found that trust, communication clarity, and rewarding loyalty through premium offerings are important factors for customers. It also found that most consumers prefer digital and branchless banking.
- The document provides recommendations for Kotak Mahindra Bank to improve its social media strategy and customer loyalty program, including increasing apps on Facebook, running contests on Facebook to drive engagement and revenue, and creating a dedicated loyalty
Our team submission for Bingo product line from ITC. A consumer in the snacking segment is driven primarily by the urge to seek novel tastes and experiences. With a segment over-flooded with various products one needs clutter breaking ATL and BTL activities and a sense of wackiness !!!
The document provides tips for participating effectively in marketing case competitions. It recommends forming a diverse team and thoroughly questioning each other's ideas. Primary and secondary research should be conducted to back up solutions with data. Financial feasibility must be included. Presentations should focus on clear content over flashy aesthetics. Strong performances in both the written case submission and live questioning rounds are important. Overall, the experience of participating in case competitions is valuable for career development regardless of the outcome.
Team Winter is Coming from NMIMS Mumbai analyzed the deodorant industry and Engage brand. Key findings:
1) The deodorant market in India is growing at 14.7% annually and is projected to reach Rs. 3000 crore by 2017, dominated by men's deodorants.
2) A survey found Axe has the highest brand equity for men while Dove has it for women. Engage has low awareness and conversion rates.
3) Modern trade outlets lacked visibility for Engage due to lack of promoters and testers. Competitors like Nivea and Dove had greater visibility.
4) The team recommended social media campaigns, new product lines with benefits like whitening
Strategy to grow premium Travel Grear Category _Samsonite_HUL_LIME CompetitionSukesh Chandra Gain
The document discusses strategies for Samsonite in the Indian luggage market. It analyzes market trends, segments customers into business travelers, families, students, and adventure seekers. It identifies needs like customization, comfort, and durability. Opportunities include expanding into hiking gear, new distribution through corporates, and introducing products with enhanced features. Short term strategies involve promotions through airports and magazines. Medium strategies add a membership card and sponsoring travel shows. Long term strategies enter new categories like hiking to cater to more customer needs.
Mabe is a global appliance manufacturer that has historically relied on revenues from Latin America and Mexico. It is looking to expand into new markets to drive further growth. The document discusses Mabe's strengths such as an educated workforce and global manufacturing assets. It also analyzes Mabe's past operations including joint ventures and acquisitions. The document provides recommendations on how Mabe can improve its strategy, including increasing its focus on local talent and markets outside of major cities to capture more market share.
The document discusses introducing a technology-enabled smart ecosystem for Indian agriculture to improve productivity and profitability. It proposes a model with a "Krishi consultant" providing one-stop services including climate risk management, soil/water management, and forecasting. A specialized agency would eliminate middlemen in farm-to-market supply, while processing and packaging would convert commodities to standardized products in market-to-fork. Bridging India's yield gap through sustainable intensification using this ecosystem could boost incomes while making agriculture more viable long-term.
Vespa is looking to implement a loyalty program in India to increase customer retention. The summary analyzes Vespa's market share and competitors in India. It also summarizes the key findings of the research conducted for Vespa's potential loyalty program. The research found that Honda Activa has higher customer loyalty compared to other scooters. It was also found that automobile companies generally do not offer loyalty programs in India. The recommendation is for Vespa to offer a loyalty card program with discounts on accessories, free servicing, and merchandise coupons to improve customer satisfaction and brand awareness.
GymBrand Apps build beautiful, functional and affordable Samrtphone Apps for Fitness Clubs and businesses. This is an overview of the App we developed for Ontic Springwood to highlight the features and how the App can help clubs engage and retain members and better still facilitate increased referrals.
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
How Channel Loyalty Program Can Help Your Brand with More Sales.pdfRewardPort
Discover the power of channel loyalty programs in boosting your brand's sales and customer retention. Learn how implementing these programs can drive growth and foster lasting relationships with your audience
Redefining Channel Programs, Solving Key Challenges in Current Channel Initiatives Case Studies from 700+ corporate clients including Amazon, Pepsico, Cadbury etc
Utilized AIDA model and developed an integrated new retail strategy for Equinox with focuses on email, SEO/SEM, social, and micro-influencers to reach niche segments with higher data utility efficiency.
This document provides an overview and testimonials for RunSignUp's online event registration and fundraising platform. In 3 sentences:
RunSignUp allows event organizers to create fully customized registration pages, handle online donations and fundraising, send email marketing, and manage events on both desktop and mobile. The platform has supported over 350,000 registrations per month and 14,000 races in the last year. Customers praise RunSignUp for making event planning and fundraising easier through its user-friendly tools and dedicated customer support.
Meru rides on Twitter to create awareness around carpoolingSocial Samosa
The digital campaign #DilKaDarwazaKholo, conceptualized and executed by MindShift Interactive helped in bringing awareness for the carpooling concept in India.
Cyclent | Rent your miles | Android App Marketing PlanSaurabh Yadav
Cyclent is an app that lets you quickly rent bicycles depending on your requirement & location.
The presentation is about the proposed mobile app & its marketing plan.
The document outlines a marketing strategy for a new fitness app called "Get. Set. Fit". It aims to increase the app's reach and downloads by making it more convenient and personalized. Key points include targeting fitness enthusiasts ages 25-54, offering both free and paid versions, tracking user progress, and collaborating with brands like Nike. The strategy involves market research, rewards/motivation, and promoting the paid app through the free version's advertisements. The goal is to achieve 100,000 downloads within 6 months across different app stores.
What makes customer loyalty incentives work? There’s no specific, universal formula. All businesses are different, as are their customer bases. There are, however, a few guidelines that make loyalty incentives programs more efficient and effective.
How Does a Customer Loyalty Program Work?Savannah Bobo
Customer loyalty programs work by motivating customers to alter their behavior to earn rewards. Businesses implement these programs to retain customers, differentiate themselves, and encourage certain behaviors. Loyalty programs succeed by offering rewards that appeal to participants' interests and personalities, ensuring participants value the rewards. Finally, effective programs have clear rules and objectives, regularly communicate with participants, and analyze results to determine the program's impact.
Deskan Institute aims to promote health and prevent disease by mentoring youth. It wants to use gamification to engage more people in social responsibility. Players would be recognized through badges and leaderboards for achievements like donations and volunteering. This would motivate others to participate through social sharing. The goal is to cultivate a culture of community service and encourage long-term involvement through an engaging experience that promotes collaboration and provides feedback.
The digital marketing campaign aimed to introduce the carpooling service Carpool by Meru across India to change travel habits. Key objectives were to raise awareness of carpooling benefits and increase registrations. The communication strategy launched the hashtag #DilKaDarwazaKholo ("Open your heart's door") on Facebook and Twitter. Contests and engaging content promoted the hashtag and encouraged registrations. The campaign reached over 10 million people through social media outreach and digital channels like the app, website, emails and SMS. It successfully grew the user base and engagement with Carpool by Meru.
The document provides details about developing a marketing plan for an app called "Let's Go" that helps travelers by providing information on places to visit, hotels, restaurants, and transportation within cities. The app aims to generate many downloads and good reviews in the first few months. It targets middle and high income families by offering an easy way to plan trips and get recommendations. The marketing plan outlines strategies and tactics for pricing, promotion, and distribution to help the app grow and compete against established travel apps.
How Customised Channel Loyalty Programs are benefiting the brands.pdfRewardPort
Discover the game-changing impact of personalized channel loyalty programs on brands! From fostering customer engagement to boosting brand loyalty, explore how tailored strategies are reshaping the marketing landscape.
Freelance Academy Virtual Platform Plan.pptxobeidhamza
The virtual platform has three main purposes:
1) To allow Mercy Corps team to track freelancers' activities and provide reports to help improve the freelance academy.
2) Give each freelancer a personalized dashboard to see their progress, activities, and income generated.
3) Build a community of freelancers in Lebanon who can generate income and improve living standards through the platform's tools and training programs.
Similar to Tata Motors Mindrover Season 4 - Runners Up (20)
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
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In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
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Tata Motors Mindrover Season 4 - Runners Up
1. MARKETING AND
PROMOTION STRATEGY
ORGANIC
GROWTH PLAN
REFERRAL
PROGRAM
CALENDAR
ACCESSORIES &
MERCHANDISE
APPENDIX
B-SCHOOL COMPETITION
TATA MINDROVERS
Team Name: Final Lap
Goa Institute of Management
Arjun Gupta, Ashwin Shenoy, Robin Garg
*Please make sure that you watch it in the Slide Show mode (F5)
2. MARKETING AND
PROMOTION STRATEGY
ORGANIC
GROWTH PLAN
REFERRAL
PROGRAM
CALENDAR
ACCESSORIES &
MERCHANDISE
APPENDIX
CHANNELS PLAN DESCRIPTION
DEALER
POINTS
DIGITAL
MEDIA
SERVICE
POINTS
TEST
DRIVES
SOUL
EVENTS
SAFARI OWNER
+
SOUL MEMBER
SAFARI OWNER
+
NOT A SOUL
MEMBER
INTENDER
TARGET MARKET
• Display advertising: Showcasing Tata Safari loaded with exclusive
SOUL accessories
• SOUL shop: Displaying exclusive merchandise for purchase.
Interiorize with SOUL wall of fame and play clips/photos in
background which show SOUL Drives/moments
• SOUL brochure to every visitor showcasing its benefits, events and
user experiences in form of testimonials
• Points based Mobile/Web app: Each point equivalent to one mile.
Miles are earned by various means (refer slide 3: My SOUL)
• Redeem SOUL miles for exclusive accessories, car servicing,
coupons and other benefits (refer slide 3)
• Service benefits and assistance to SOUL members
• Promotional brochures for non-members to communicate benefits
of SOUL
• Using a Safari loaded with exclusive SOUL accessories and decals
for test drives
• Brochures to promote SOUL to all those who booked a test drive
• Inviting leading industrialists/sportsmen who are passionate about cars
and adventure (e.g. Gautam Singhania) to selected events.
• My SOUL Story: Upload event photos with #drivewithSOUL on FB
describing your SOUL experience, best of which will be featured on SOUL
Wall of Fame, brochure and will get the chance to win exciting gifts.
• Coverage of Events on YouTube and travel shows (e.g. NDTV Good Times)
KEY BENEFITS
• Creating a visual impact: Capturing intenders
visually, which is the most effective way
• Generate curiosity and aid customer association
with adventure
• On the spot SOUL advertising can have a positive
impact on the purchase decision of the intender
• Increased engagement and member participation
• Building an increasingly active and self-sustainable
community where members are better connected
and up to date with latest events and activities
• A common platform integrating all benefits
• Realization of important SOUL benefits, thus
encouraging owners to join SOUL and
• Enrichment of the overall aftersales experience
• Increased on-road SOUL awareness while
generating public attention
• Intenders better informed about SOUL benefits,
increasing probability of purchase
• Improved word of mouth for SOUL by such
personalities in their social circle which is a
relevant target group.
• Better On-Trip experience for SOUL members
• Promotion from the members directly will create
positive and impactful awareness
AUTO
EXPOs
• Inviting current SOUL members to visit Auto Expos
• SOUL Promotion at TATA Motor’s pavilion in the form of Videos,
Photos, Banners and Brochures
• SOUL Shop at TATA Pavilion displaying SOUL merchandise
• Free refreshments for Safari owners
• Increasing the TOM awareness of SOUL
• Targeting car enthusiasts in an efficient manner
• Increased user satisfaction and experience for
existing SOUL members1
3. REFER a SOUL MATE: Refer SOUL to safari
owners who are not yet part of the
league. Once the owner registers for the
program, the referrer gets SOUL Miles
credited into their SOUL Account
SOUL MATE WHO REFERRED ME: While
registering for SOUL, first time members
can fill an existing SOUL Member's name
who referred them and the referrer gets
added SOUL Miles in their account.
MARKETING AND
PROMOTION STRATEGY
ORGANIC
GROWTH PLAN
REFERRAL
PROGRAM
CALENDAR
ACCESSORIES &
MERCHANDISE
APPENDIX
Slide to Unlock --->
CALENDAR
MY
SOUL
SOUL CONNECT
REFER
SOUL
DREAM
LOCATIONS
COUPONS
EXPLORE WITH
SOUL
FAQs
FORUM
MERCHANDISE
#DriveWithSOUL
• Shop for exclusive SOUL
Accessories / Merchandise in
different categories.
• Redeem SOUL miles for discounts
ACCESSORIES
• Redeem SOUL miles for food,
petrol & service coupons that
are applicable at authorized
Tata service centers.
COUPONS
Recommended locations by SOUL
members using geotagging . These
locations can later be explored by other
SOUL members. This creates a way to
discover new locations when a Safari
owner is travelling as he can now search
for nearby recommended locations using
this option
EXPLORE WITH SOUL
REFER SOUL
SERVICE ASSISTANCE
• Free car pick-up & drop service for
all routine maintenance.
• Complimentary vehicle check-up
for long trips.
• Higher priority to SOUL members
in case of any breakdown.
• Nearest service point locator.
An opportunity to network & connect with other SOUL members, and get personalized solutions to queries. The key feature is
the use of Private Messaging and WhatsApp service.
• Note 1: WhatsApp service usage entirely on SOUL members’ discretion; Feature availability- City/ Chapter /Zone wise;
Members can connect through PM, on the basis of SOUL miles (Higher miles more likely to fetch a faster/better reply).
• Note 2: Despite the existence of various FB & WhatsApp groups, this service is expected to be faster since members can better
decide whom to direct the queries toward, thereby getting a better response and ultimately benefiting the SOUL program.
SOUL CONNECT
• Calendar provides an itinerary of all
types of SOUL events planned for an
academic year.
• Sync my Calendar: A feature to sync
SOUL events with the smartphones’
Calendar with an option for registration
reminders and other event notifications.
• Feature Benefit: The APP user will be
updated about upcoming events and
lessens the chance of missing event
registration dates.
• This feature also creates a buzz for the
non-SOUL members as they can be
apprised of the exciting events being
planned under SOUL
CALENDAR
2
MY SOUL (My Miles)
• Get miles by referring SOUL to other safari owners. View referral
program for more details
Refer a SOUL
• Each trip planned for a year carries some miles. On attending an
event, the user unlocks miles corresponding to that event. While
on missing a trip, those miles are not added to his account.SOUL Trips
• Contributing on forums fetches miles. These miles are received
when a user’s forum contribution is found interesting/ helpful by
someone else and he thanks the user by clicking “thanks”
/”really interesting” button
Contribution on
forums
• Tata can provide top 50 locations in India under this which
capture the theme of SOUL-adventure with real SUV. Users going
to such locations can check-in on reaching there and can earn
miles while unlocking a free dream vacation on completing all 50
Dream SOUL Locations
• Redemption of miles for accessories, coupons, service related
benefits etc. More and more benefits will be unlocked on
collecting the desired miles.Miles Redemption
4. MARKETING AND
PROMOTION STRATEGY
ORGANIC
GROWTH PLAN
REFERRAL
PROGRAM
CALENDAR
ACCESSORIES &
MERCHANDISE
APPENDIX
OBJECTIVES OF ORGANIC GROWTH STRATEGY
1. Increase SOUL subscriptions
2. Increase event participation
3. Increase customer satisfaction
4. Improve association with Brand
Personalized offerings to
target users more effectively
* Preparation of a Strong
Database with periodic collection
of SOUL member responses from
targeted surveys to identify event
preferences & activities which
should be organized / removed.
* Categorization of users based
on similar interests and activities
to develop personalized offerings
& planning events accordingly.
Increased involvement of
experienced members
Senior Members of forums such
as Team xBhp (Srihari from
Bengaluru) & other members part
of old safari groups (Before SOUL,
few chapters existed among Safari
users) can be requested to lead
operations of a particular chapter
to plan better events
Continuous improvement of
processes (incorporating NPS
score metric)
* NPS Score metric to gauge User
experiences for each type of trip.
* After each trip, members to be
asked on how likely would they
recommend SOUL to others based
on this trip(On scale of 0-10)?
* Based on this, members are
categorized into promoters(score
of 9-10), passives (7-8) and
Detractors(0-6).
Lead the Way
* Members can take initiative to
create an event in his chapter and
invite other SOUL members to be
a part of this created event.
* If people show interest in such
events (these can be off-roads,
rallies etc.), and a minimum of 20
SOUL owners are willing to join
the event, TATA Motors can
sponsor the event by providing
lunch/dinners etc.
* The power to plan your own
event will increase member
engagement, while developing
a sense of belongingness and
ownership towards SOUL.
* It will provide more flexibility
and options to the members
which they can freely explore.
* Events such as off-roading
with like minded users will
help in networking and
improving overall experience
* NPS Scale helps in judging if
the existing events are able to
create promoters among the
SOUL members. More number
of detractors mean that
existing events/activities need
improvement.
* Hence, it can help to monitor
the level of customer
satisfaction and the
effectiveness of individual
events.
* Involving experienced
members in event operations
helps in better event planning,
provides a sense of ownership
and a better word of mouth
among Target Group.
* For long term, other active
members & car enthusiasts
would want to join SOUL
Community due to such
involvement by TATA Motors.
* Event experience gets better as
users get planned events and
activities in-line with their
interests, thus increasing user
satisfaction
* E.g.- if a member is more
interested in weekend getaways
than regional drives, he can be
given preference over other
members (who have it as their
last preference) in case of limited
seats, and vice-versa. (This will be
a backend algorithm and not
publically stated)
Strategy
Benefits
3
5. MARKETING AND
PROMOTION STRATEGY
ORGANIC
GROWTH PLAN
REFERRAL
PROGRAM
CALENDAR
ACCESSORIES &
MERCHANDISE
APPENDIXProgramHead-Director
Brandmanager(Safari)ProgramTreasurer
Tata
Relationship
Managers
North Zone
1. Program Director: Head of the entire
SOUL program.
2. Brand Manager: Responsible for
strategizing communications &
promotions of SOUL.
3. RGM (4 in no): Responsible for
marketing and branding related to
events/activities at regional level
4. Treasurer: Responsible for approving
the budget of proposed events.
5. Tata Relationship Manager: Sending
invitations to SOUL members &
confirmations post registrations for
events. Clearing doubts on itinerary.
6. Chapter Coordinators: 2 coordinators
per chapter to manage operations of all
ongoing events and activities from
commencement to fulfilment.
7. Active Members: Members from old
safari user groups created much before
SOUL (e.g. Srihari-Bengaluru)
responsible for pre-communication of
events through mediums like WhatsApp,
FB, yahoo groups which have a large
base of Safari owners.
SOULMembers
NorthSouth
NCR
Lucknow
Bhopal
Punjab
Pune
Mumbai
Bengaluru
Hyderabad
Tata
Relationship
Managers
South Zone
Chapter Co-
ordinators
2
Coordinato
rs for each
city meets
&
2
coordinato
rs for each
regional
level
meets
RGM
(RegionalMarketingManager)
(4RGMs)
Treasurer
Working Committee Structure
4
ActiveMembersofOldSafariUserGroups
6. Repeat
Sales
High probability of Old
non-SOUL Safari owners
being referred by
someone
Communication of benefits
to old customers can lure
repeat purchase
Recommendations by
members themselves
will have a positive
impact on repeat
purchase decisions
New
Sales
With the development of
such easy to use referral
program, the frequency of
referrals will increase
This will increase the
probability of visit of the
referred person to the
nearest Safari touch point
to gather more information
about the SOUL initiative
Here he will be greeted with all
the promotional activities thus
increasing his purchase chances,
and in turn automatically
increasing the number of SOUL
registrations
MARKETING AND
PROMOTION STRATEGY
ORGANIC
GROWTH PLAN
REFERRAL
PROGRAM
CALENDAR
ACCESSORIES &
MERCHANDISE
APPENDIX
A to B Referrals
B to A Referrals
• A current SOUL member can refer another Safari
owner to join the SOUL community using mobile
App/Web by providing
• For each successful referral done, the SOUL member
gets extra miles credited to his SOUL account.
• These miles can later be redeemed in form of
accessories, coupons, and other benefits on SOUL App.
• Safari owner who registers for the SOUL program
needs to provide the details of the referrer. (In Case
he/she is referred by an existing SOUL member)
• Automatically miles will be added in SOUL account of
the referrer on successful registration.
Redeemable SOUL Miles
and user convenience will
act as the main influencer
in encouraging the
current members to take
the referral initiative.
5
7. MARKETING AND
PROMOTION STRATEGY
ORGANIC
GROWTH PLAN
REFERRAL
PROGRAM
CALENDAR
ACCESSORIES &
MERCHANDISE
APPENDIX
January February March April
Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa
1 2 1 2 3 4 5 6 1 2 3 4 5 1 2
3 4 5 6 7 8 9 7 8 9 10 11 12 13 6 7 8 9 10 11 12 3 4 5 6 7 8 9
10 11 12 13 14 15 16 14 15 16 17 18 19 20 13 14 15 16 17 18 19 10 11 12 13 14 15 16
17 18 19 20 21 22 23 21 22 23 24 25 26 27 20 21 22 23 24 25 26 17 18 19 20 21 22 23
24 25 26 27 28 29 30 28 29 27 28 29 30 31 24 25 26 27 28 29 30
31
May June July August
Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa
1 2 3 4 5 6 7 1 2 3 4 1 2 1 2 3 4 5 6
8 9 10 11 12 13 14 5 6 7 8 9 10 11 3 4 5 6 7 8 9 7 8 9 10 11 12 13
15 16 17 18 19 20 21 12 13 14 15 16 17 18 10 11 12 13 14 15 16 14 15 16 17 18 19 20
22 23 24 25 26 27 28 19 20 21 22 23 24 25 17 18 19 20 21 22 23 21 22 23 24 25 26 27
29 30 31 26 27 28 29 30 24 25 26 27 28 29 30 28 29 30 31
31
September October November December
Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa
1 2 3 1 1 2 3 4 5 1 2 3
4 5 6 7 8 9 10 2 3 4 5 6 7 8 6 7 8 9 10 11 12 4 5 6 7 8 9 10
11 12 13 14 15 16 17 9 10 11 12 13 14 15 13 14 15 16 17 18 19 11 12 13 14 15 16 17
18 19 20 21 22 23 24 16 17 18 19 20 21 22 20 21 22 23 24 25 26 18 19 20 21 22 23 24
25 26 27 28 29 30 23 24 25 26 27 28 29 27 28 29 30 25 26 27 28 29 30 31
30 31
2016 Calendar
6
*Mouse Over: Place cursor over
highlighted dates to view details
8. MARKETING AND
PROMOTION STRATEGY
ORGANIC
GROWTH PLAN
REFERRAL
PROGRAM
CALENDAR
ACCESSORIES &
MERCHANDISE
APPENDIX
Type of Event
Lead the Way
A new initiative where SOUL members can plan trips on their own.
Procedure: SOUL members can create an event on the APP/web and share the
details of planned events like location, dates, timings etc. If 20 or more members
show interest and agree to participate in such an event, the organizing member can
then contact TATA Relationship Manager and notify him about the plan. TATA
Motors can sponsor lunch/ dinners at such events. However, the trip should not
coincide with any pre-planned SOUL Drive for the respective chapter. Events such as
Off-Roading can also be brought under this initiative. (City wise chapters)
SOUL of India
A nation wide trip starting from
a certain point in north. Safari
users in North-west & southern
regions of India can join the
Convoy at their nearest points
during any lap.
Weekend Getaways
Exclusive outings for SOUL
members to relax and retreat at
well-known tourist hotspots
close to their cities on their
Safaris. (City wise chapters)
Family Dinners
Benefits of privileged SOUL
membership extended to family
members, to provide a complete
offering. Family dinners can be
organized like existing breakfast
drives. (City wise chapters)
Apart from the ongoing
three activities (Breakfast
Drives, Photo Trials and
Regional Drives) following
activities can be included
Chapters (For Breakfast Drives, Family Dinner Drives, Weekend Getaways)
SOUL of India (Journey en route India)
Regional Drive Locations (North and South drives)
7
9. MARKETING AND
PROMOTION STRATEGY
ORGANIC
GROWTH PLAN
REFERRAL
PROGRAM
CALENDAR
ACCESSORIES &
MERCHANDISE
APPENDIX
Front
Rear
Side
Interiors
Exclusive
Merchandise
Click All
8 Click on all the options (Front, Rear, Side, Interiors, Exclusive Merchandise) to view individual details
10. MARKETING AND
PROMOTION STRATEGY
ORGANIC
GROWTH PLAN
REFERRAL
PROGRAM
CALENDAR
ACCESSORIES &
MERCHANDISE
APPENDIX
Front
Rear
Side
Interiors
Exclusive
Merchandise
Ap-1
3
19
13
2
Age Profile of Respondents
18-25 26-35 36-45 46-55
28
9
Do you own a Tata Safari?
Yes No
DATA SOURCE
• Connect with
customers at Dealer
Points
• Facebook Connect at
Safari communities
and other SUV
communities
• Team BHP Forum-
Connect with senior
Members from
Safari/ SOUL Forums
• 2 out of 9 members were old Safari owners and
members of old safari user groups. Now own XUV
• 19 out of 28 respondents were SOUL members
Profile of Respondents
11. MARKETING AND
PROMOTION STRATEGY
ORGANIC
GROWTH PLAN
REFERRAL
PROGRAM
CALENDAR
ACCESSORIES &
MERCHANDISE
APPENDIX
Front
Rear
Side
Interiors
Exclusive
Merchandise
Ap-2
3
4
9
3
How did you come to know about SOUL?
Communication from tata Dealer Point Advertisement
Social Media( TeamBhp, FB, etc.) Others(Refered by someone)
• Online platform forms the major
source of SOUL awareness. Most of the
respondents got to know about SOUL
through Facebook, Google Search,
Forums such as Team xBhp.
• However a major chunk of Safari
owners are still not aware about SOUL.
Thus a good well integrated digital
media strategy needs to be set in place
in order to make TG aware. Hence the
rationale behind the launch of
Mobile/Web app.
• Consumer interaction points such as
dealer points form a crucial part in the
car purchasing process and thus offer
huge promotional potential. From our
survey we got to know that dealers are
not promoting SOUL effectively and
hence we have considered this as an
important channel in our Marketing
and Promotional strategy.
Rationale for Marketing and Promotional Strategy
12. MARKETING AND
PROMOTION STRATEGY
ORGANIC
GROWTH PLAN
REFERRAL
PROGRAM
CALENDAR
ACCESSORIES &
MERCHANDISE
APPENDIX
Front
Rear
Side
Interiors
Exclusive
Merchandise
Ap-3
Demo Brochure
• The brochure will from an
important part of the
promotional strategy across
all channels.
• So it calls for an attractive
display which is able to
convey the key events and
reflect member experiences
in an effective manner.
• Grey and orange theme
keeping in mind the current
SOUL theme on the website
• Contact details along with
social media address to
invite follow ups
13. MARKETING AND
PROMOTION STRATEGY
ORGANIC
GROWTH PLAN
REFERRAL
PROGRAM
CALENDAR
ACCESSORIES &
MERCHANDISE
APPENDIX
Front
Rear
Side
Interiors
Exclusive
Merchandise
Ap-4
Rationale for introducing
Mumbai as a new Chapter
• Using Google Trends to
track online search habits
of the phrase ‘buy SUV’,
four major cities popped
up
• Judging on the basis of
this we can conclude that
Mumbai is home to a
significant number of SUV
aspirers
• Apart from Mumbai, all
three are currently
existing as independent
chapters
• Hence introducing
Mumbai as a new chapter
14. MARKETING AND
PROMOTION STRATEGY
ORGANIC
GROWTH PLAN
REFERRAL
PROGRAM
CALENDAR
ACCESSORIES &
MERCHANDISE
APPENDIX
Front
Rear
Side
Interiors
Exclusive
Merchandise
Ap-5
Rationale for introducing
Punjab as a new Chapter
• Using Google Trends to
track search habits for the
phrase ‘Tata Safari’, 7
locations popped up
• 3 out of these 7 (Amritsar,
Ludhiana, Chandigarh)are
from Punjab
• Thus we can clearly see that
Tata Safari is a trending
topic in Punjab region
• Hence introducing Punjab
as a new chapter in order to
cater to this segment and
convert them into Safari
owners and active SOUL
members (if they currently
aren’t)
15. MARKETING AND
PROMOTION STRATEGY
ORGANIC
GROWTH PLAN
REFERRAL
PROGRAM
CALENDAR
ACCESSORIES &
MERCHANDISE
APPENDIX
Front
Rear
Side
Interiors
Exclusive
Merchandise
Ap-6
Rationale for deciding on Events
• Weekend getaways rank top in
order of user preference, thus the
reason for introducing this event.
• Family outings is another event
that the users are looking forward
to. Although the families form a
part of the current drives, a
special offering catering only to
this potential segment will
enhance user experience and
increase participation. Hence the
family dinners.
• People are willing to take
initiatives towards organizing
events with other members of
the community. Hence the ‘lead
the way’ initiative.
16. MARKETING AND
PROMOTION STRATEGY
ORGANIC
GROWTH PLAN
REFERRAL
PROGRAM
CALENDAR
ACCESSORIES &
MERCHANDISE
APPENDIX
Front
Rear
Side
Interiors
Exclusive
Merchandise
Ap-7 New Events Proposed
Existing Events
Calendar Details
Detailed calendar
keeping in mind the
holidays and weekends
coming up in the year
2016.
Covered areas which
show good potential in
terms of accessibility
and feasibility.
Also covered aesthetic
locations keeping in
mind the ‘adventure’
association of the
brand.
Events are in line with
user preference as
learnt from the surveys
conducted.
17. MARKETING AND
PROMOTION STRATEGY
ORGANIC
GROWTH PLAN
REFERRAL
PROGRAM
CALENDAR
ACCESSORIES &
MERCHANDISE
APPENDIX
Front
Rear
Side
Interiors
Exclusive
Merchandise
Ap-8
0 5 10 15 20 25 30
FOG LAMPS
ALLOY WHEELS
GPS
ROOF RAILS
CHROME HEADLAMP
BULL GUARD
FUEL BOX
NIGHT V ISION PARKING CAMERA
REFRIGIRATOR
PREFERENCE OF SAFARI OWNERS WITH
RESPECT TO ACCESSORIES
Rationale behind choosing Accessories
• Based on the survey that we
conducted, the following
accessories popped up in order
of increasing preference.
• We have suggested accessories
based on this preference as
well as popularity of desired
accessories by SUV owners.
• We also proposed a tie up with
Ray-Ban for exclusive SOUL
range because it fits perfectly in
line with the Target Group and
the SUV driving experience. It
will also enrich brand Safari.