The document provides an overview of the beauty influence market in France, USA, and China. It discusses conducting a multi-client study to better understand the beauty influence market through the perspectives of beauty product users. The study would explore who beauty-focused digital users are, what types of beauty content and influencers they engage with, their perceptions of different influencer types, and the role of influencers in brand discovery and purchase. It proposes a quantitative approach surveying 1,000 women in each country who regularly use beauty products and engage with influencer content online.

1. Overview of the beauty influence market
MULTI CLIENT STUDY
Please contact us:
Claire de Mougins - +33 1 44 87 60 67 - CdeMougins@harrisinteractive.fr

2. Background
The beauty industry has more fervently adopted influencer marketing than
any other industry.
Brands find new ways to emerge in today's crowded media marketplace
with a direct speaking through codes and icons of the new generation,
perceived as less intrusive and more deeply rooted into reality than
traditional advertising.
Following a first survey done in France in 2017, Harris Interactive and Mon
Vanity Ideal propose an overview of the beauty influence market in France,
USA and China.

3. We suggest helping you to gather a deepen diagnosis of the beauty influence market, through beauty
products users point of view, in France, USA and China, answering the following objectives:
Who are digital beauty addicts?
A qualification of their attitudes
towards beauty and their expectations
towards beauty influence content on
social networks.
What are the digital beauty usages?
A description of the types of beauty
contents and social networks
consulted, types of influencers
followed, with the related level of
engagement
For which perception of beauty
influencers?
A measure of perceptions towards
beauty influencers according to their
type (micro, macro…)
And which role in the path to brands
purchase?
A quantification of touchpoints and
role of beauty influencers on brand
discovery and purchase
Objectives

4. A quantitative approach based on a
representative sample of women, aged from
15 to 65 yo (quotas on demographics).
 Countries : France, USA and China
 Sample : 1000 interviews per country
→ Identification of women, regular users of beauty
products, consulting beauty influence content on
social networks or blogs
Data collection from online panel
 Option 1 : standardized
questionnaire only (15 min)
 Option 2 : standardized
questionnaire + customizable
questions (17 to 18 min)
Our approach

5. Conferences :
Beauty Influencers - IREP - October 2018
Beauty Influencers - Cosmetic 360 - October 2017
Influencers, relation to brands and ROI - Printemps
des études - April 2019
Harris Interactive Webinars :
Influencers, who are they ? - November 2018
Influencers, relation to brands and ROI - May 2019
Press :
Beauty Influencers - Cosmetique Mag - February
2018
+
Expert in digital transformation, support of
Cosmetic brands
Skills :
• Influencer marketing
• Content marketing
• Creating and managing communities
• Gamification
• Traffic acquisition specialized in cosmetic
(SEO)
• marketing automation
A community of 2000 beauty
addicts
Credentials

6. 6
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information
Please contact us :
Claire de Mougins - 01 44 87 60 67 - CdeMougins@harrisinteractive.fr