This document outlines a proposal for a new news program targeted at 16-19 year olds. The proposed program would have 24 weekly 30-minute episodes over 3 months covering local news, sports, films and education. It aims to inform this demographic and engage them through social media. Key elements include on-location reporting, studio segments, and a mix of non-diegetic and diegetic sounds. The target audience is described as 16-19 year olds of any gender, status or occupation who are studying for GCSEs or A-Levels.
Changing mainstream media portrayal of groups that are misrepresented in news...CharityComms
Nathalie McDermott, director, On Road Media
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Changing mainstream media portrayal of groups that are misrepresented in news...CharityComms
Nathalie McDermott, director, On Road Media
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
2. Idea
We have decided to create a community programme with an niche audience for 16-19
because from the research I found there wasn't a news programme with that age range.
My idea for a New News
programme.
We are going to produce an TV based news series with a niche
audience in the sense of a community channel, in which the public
can interact with commenting on the news and use social
networks like Twitter and Facebook to post their feedback and
opinions.
What kind of news
programme am I
going to produce ?
Wednesday, 22 May 13
3. Why is there a need for this
programme?
We strongly feel that a new programme is needed
because their isn't a niche audience new programme
that address issues that should be covered.
What are its unique selling propositions?
We see our unique selling point it that is aimed at 16
to 19 year olds and we feel that it is unique because
there is no news programme that deals with that
demographic.
Wednesday, 22 May 13
4. Content
• There will be 24 weekly episodes that will
be broadcasted over a 3 month period .
• Each episode will air for 30 mins
• The episodes will contain the latest
breaking news, sports, films and eduction.
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5. Purpose
• What is the purpose of the programme?
• The purpose of the programme is to
inform our demographic on the latest
pressing local news, sports and
entertainment and try and educate our
viewers.
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6. Target audience
• What do you envisage your target audience
be?
• Age16 -19
• Gender - Both
• Status - Any
• Occupation - Any
• GCSE and A Level
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7. Why am I targeting this audience?
We are targeting our audience as 16 to 19 because we
feel that their isn't a news programme that covers that
demographic and we want to communicate that to the
viewers.
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8. Abstract
• This is a short news programme which will
be episodic ranging over 24, 30 minute
episodes, covering local news stories,
eduction, films, and sport.
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9. Visual style and
structure
• The programme is going start in a studio
with visuals of the issues that the show will
deal with, then there will be a voiceover
introducing the show with a jingle.Then on
to on location reporting and back to the
studio between different news segments.
Wednesday, 22 May 13
10. Sound Design
• In our news programme the sound will be both
non Diegetic and Diegetic. It will start with a
voiceover introducing the show with a jingle with
various sound transition effects.
• The Director will be Alex Crowcombe
• The Sound Recordist will be Sarah Parker
• The Producer will be Ruhee Ali
Wednesday, 22 May 13
11. Audience
• The audience will be aimed at 16 to 19 year
olds. We feel there’s no other news
programmes that specifically targets that
Sixth Form/FE demographic and our goal is
to educate our viewers.
Wednesday, 22 May 13
12. Time Location Video Audio
00.00.00
00.00.10
Studio Programme intro CSI sequence Intro theme
00.00.10
00.00.30
Studio
Presenter intro to news stories
sequence
Background music
00.00.30
00.01.00
London
News reporter talking about
story
News reporter talking
00.01.00
00.01.30
Studio Images of the girl The girl singing
00.01.30
00.03.00
House Interview of girl Correspondent talking in to girl
00.03.00
00.05.00
Studio
News reporter talking about
another story
Introducing a new topic
This is the script for 15 years old girl
found after 8 day hunt in France.
Wednesday, 22 May 13
13. News Program SAMPLE script
Intro with presenter
Presenter: A teenager from Hampton has sung her way to the area finals of
a national competition while studying for her A/S-levels.
I would go to the presenter and show him the script in which they will link to
a correspondent in girl’s house. However, there will be a contingency plan in
case the video link fails.
Wednesday, 22 May 13