Ringwood School is creating two 30-second radio ads to promote their lower school and sixth form programs. The lower school ad will ask parents if they want the best for their child and highlight Ringwood's ability to nurture students' interests and talents through art, sports, and reading. It will promote an open evening for families to explore the school. The sixth form ad will target 14-16 year olds still deciding their next steps, promoting Ringwood's social aspects, close relationships with teachers, and opportunities to get involved. Both ads will use voiceovers and student testimonials recorded on site to appeal to their target audiences of middle class local families and students interested in education, careers, and personal growth.