2. A$AP Rocky - Goldie
• This video represents the Rap/Hip Hop genre with the
clothing worn and the scenery relate to the genre of music.
In the screenshots we can see that artist is trying to relate
to the conventions by wearing expensive clothing, shots in
the suburban area with groups of people performing to the
camera and using objects such as cars to portray the wealth
of the two artists in the video. In the video there is also
naked women lying around to show that the artist believes
that he can do and get anything that he wants. There isn’t
really any convention that the video doesn’t use.
4. Kanye West - Mercy
• This video represents the Rap/Hip Hop genre with the
clothing worn as well as the expensive car in the
background and a woman exaggerating her moves making
it seem very more sexual. The video isn’t shot is a area
where most people would expect to see a video of this
genre shot in. However, even though it isn’t in a location
you would expect it links in with the song title and lyrics as
they include the use of the Lamborghini Murceliago in a car
park. The video has the artists that feature on the video
also perform to the camera like expected.
5.
6. Scroobius Pip - Introdiction
• This is a video that is in the Rap/Hip Hop genre. However,
this video doesn’t really follow any of the conventions that
you would expect to see in a typical video of this genre. The
only convention he uses is how he performs to the camera.
The artist doesn’t use expensive clothing or accessories to
show his wealth or have women dancing around him. This
video shows that a video doesn’t have to follow the
conventions to be a good video.
