What can we learn from Elon Musk and his Cybertruck launch? Be prepared for some deep and valuable marketing and business tricks and strategies that can impact your business.

1. 5 Things To Learn
From Elon Musk And
His CYBERTRUCK
Launch (#3 Is my
favorite)

2. Elon posted that Tesla already received
146,000 pre-orders worth $8 billion just
over a day after they unveilled the
Cybertruck.
Without any paid ads.
What do you think about the car?
There is a lot of discussion about it, but I
wanna share with you key business &
marketing lessons I've learned from
Elon...

3. Lesson #1 - Build & Leverage Your
Personal Brand
Do you know the CEO of BMW,
Mercedes Benz or Audi?
Probably not.
But you probably know that Elon Musk
is CEO of Tesla.
He built his personal brand and put a
face to the Tesla's brand.

4. That way, people can buy into specific
personality, vision, and stories.
Same as Russel Brunson is the face of
Clickfunnels brand.
It's really powerful and Elon can also
leverage his well-known personal brand
to launch new companies in the future.
It's much easier to launch something new
when you built an audience of people
who know, like and trust you.

5. Conclusion:
Don't hide behind your company's name.
Instead, build your personal brand and
show real people that represent your
company.
Be on social media, do videos, blogs,
etc...
People are hard-wired bond and relate
with faces and voices more than logos
and colors.

6. Lesson #2 - Host A live Event To
Launch New Offer
Don't just launch your product and put it
on your website.
Instead, create hype and excitement
around the LIVE event.
Tesla host a launch event when
presenting a car to the market.
That's where Elon reveals his new car
and opens the cart so people buy it.

7. Before this event, there's a lot of buzz
and anticipation created which makes it
even more powerful.
Same thing with Apple.
How they launched iPhone 11 recently?
They hosted a launch event to reveal
new products to the market.

8. Conclusion:
When launching a new offer to the
market, set a date of a live event where
you'll present the offer and open the
cart.
Before the event, focus on getting a lot
of attention and create curiosity and
excitement about the event.

9. Lesson #3 - Be Polarizing in Your
Marketing
If you try to appeal to everyone... you'll
end up appealing to no-one.
You should polarize in your marketing.
Many people HATE on the design of
Cybertruck.
And many people love it.

10. Which creates two different groups who
endlessly argue with each other on social
media.
That's how you create engagement that
leads to going Viral.
And Elon knows that well.
Even his own personal brand is
polarizing.

11. Remember him smoking weed on the live
podcast with Joe Rogan?
Everybody was talking about it and there
were discussions if that's right or not.
It's OK to have haters.

12. Conclusion:
Try to appeal only to your ideal
customers and purposely REPEL
everybody else.
As Grant Cardone says ''Hate me or love
me.. at least you KNOW ME.''

13. Lesson #4 - Sell First, Build Later
Cybertrunk is not expected to go into
production until late 2021.
But Tesla just pre-sold over 146,000
units of them in 24 hours.
Of course, not everyone who deposits
$100 will purchase (for clever people in
comments).
But the key lesson here is to always SELL
first and build later.

14. There is nothing riskier than spending
your time and money on creating a
''perfect'' product without any validation.
I've seen this happen a lot...
Someone got an idea on the
''revolutionary'' product so he or she
spends months developing and putting a
lot of money behind it.
Just to find out that nobody wants to
buy it.

15. Or someone has an idea for launching an
online course.
So he or she spends months to create
fancy videos and membership area...
Just to find out that he or she doesn't
know how to sell it.

16. Conclusion:
No matter what product you're
launching, always sell it first and build it
later.
This will not just validate your idea and
offer, but also brings your CASH so you
get paid to build it.

17. Lesson #5 - Start Selling Premium
Product First
This is a key lesson I've learned from
Elon 1,5 years ago.
You are familiar with the value ladder,
right?
If not, it means you start selling low
ticket products and ascend your
customers to the higher ones.

18. Create a low volume car, which would
necessarily be expensive.
Use that money to develop a medium
volume car at a lower price.
Use that money to create an
affordable high volume car.
Well, Elon Musk is doing the exact
opposite and I've found it's much better.
In 2016, Elon shared his ''Masterplan'' to
grow Tesla that he wrote in 2006.
Here's the plan:
1.
2.
3.

19. Every business needs cashflow and
that's why this approach is so effective.
Because if you start selling the most
expensive product in your value ladder
first, you need just a few clients to
generate great cashflow.
If you're an expert in Fitness and you
wanna launch coaching business around
it, don't start wit $7 Ebook.

20. It would be extremely difficult to build
cashflow needed to grow your business.
Instead do what Elon did with Tesla.
Start with the most expensive, premium
product first.
Let's say it's $5,000 coaching program
with full support and accountability.

21. Now, if you get just 10 sales...
You generated $50,000 worth of revenue
for your business.
You now can re-invest into advertising,
team or developing new products later.
Just to compare - it woud take you 7,142
sales to make the same amount of
revenue with $7 Ebook.

22. Conclusion:
Start at the top of your value ladder
when launching a new business.
This way you'll be able to create not just
needed cashflow, but also demand for
other more affordable products later.

23. Thanks for reading. Share, tag a friend
and message me for any marketing
advice. Peace