Air France and KLM launched a new airline called JOON aimed at millennials that focuses on providing quality experiences and sharing moments. Similarly, Vodafone launched Voxi, a mobile network for under 25s that offers free data for social media apps. However, millennials cannot be grouped as a single segment as they do not all share the same purchasing behaviors and interests. While sub-brands can target new customers, proper data is needed to understand trends in the audience being targeted to avoid assumptions that all millennials are the same.