The smart rack system automates the sorting of garments using barcode scanning to organize clothes into categories, improving inventory management and the store appearance while reducing employee workloads. The spot cart system allows guests to scan and pay for items using their phone app and then collect their purchases from a designated cart, saving time by avoiding checkout lines. Video mining attaches analytics software to security cameras to anonymously track customer movement and shopping patterns, providing valuable data. Social media improvements include refining the app interface, integrating apps, promoting Target areas, enabling a guest community, and encouraging people to share photos using Target products.

1. Smart Rack
● An automated sorting system for garments that will solve the problem of the softline
being messy and disorganized.
● Explain the process of barcode scanning, sorting, and organizing into respective
categories
● Explain the Fitting Room process
● Talk about the benefits- will manage clothes inventory better, making the clothes display
look more presentable with less effort, increase the efficiency and productivity of the
store, reduce the workload on employees
● Talk about the two different methods in which this can be implemented i.e. traditional
and new
● Elaborate on size and feasibility, touching upon why this is a viable option in existing
stores and does not require a lot space
Spot Cart
● A system that will enable guests to select the products that they want to buy and pay for
them using their smartphone, and simply collect their purchases which will be waiting for
them in a shopping cart.
● When the guests are done scanning the products, a bill will be generated on their
smartphone which they can online pay using their Target App. The app will be
connected to their bank account or credit card. They receive a payment receipt on their
phone.
● They can scan this receipt at a designated area for carts called the SpotCart Zone and
collect their shopping cart which will be ready with their purchases
● As the guests will only be scanning the products that are on the shelves, only 2-3
samples of a product will be displayed in-store. The rest of the pieces will be in the
inventory
● The products will be delivered to the shopping cart via a back-end operation using
conveyor belts which will carry the items from the storage shelves to the appropriate
carts.
● The guests can
● This system has multiple benefits: the guests will have the convenience of making online
payments while at the same time being able to see and touch the items that they are
buying. It will save them a lot of time as they won’t have to wait in long lines.

2. ● The guests will still have the option shopping the traditional way.
● Store employees will always be there to help guests get familiar with this system in line
with Target’s mission of outstanding value, continuous innovation and exceptional
experiences to their guests.
Video Mining
● An in-store data analytics technology that will help Target extract valuable information
and understand their customers better
● The system attaches a layer of software to the existing security cameras to track the
movement of guests in the store
● This will help Target understand shopping patterns of customers. How many times has
this person come in? Where do they go in the store? Have they visited multiple store
locations?
● Anonymity for guests
● Inexpensive because the technology already exists and can be used on the existing
cameras
Social Media
● Refurbishing the app interface for user friendliness
● Integration of both apps to avoid confusion
● Promote each of Target’s focus areas in the social media promotions by sharing
pictures, recommending products to guests etc
● Providing a platform for the Target Guests Community to engage with each other
● Encouraging people to share pictures of themselves using Target products