PMC Inc. is a Strategy & Design agency providing Insight, Concept and Creative services to retail and restaurant brands. Contact us at info@powermarketingconnections.com

1. PMCInc.We’reDesignThinking.

2. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
PowerMarketingConnectionsExecutivesareRestaurantIndustryExperienced
www.powermarketingconnections.com
Charles Archer has more
than 25 years experience in
restaurant sector with a focus
on Four Walls Branding &
Neighbourhood Marketing.
Charles has consulted
leading national restaurant
brands on the art of 4 Walls
Branding such as McDonald’s
Canada, Harvey’s, Kelsey’s,
Swiss Chalet, KFC/Taco Bell
and successful regional
brands such as The Great
Canadian Bagel, Pizza Delight
and Williams Coffee Pubs.
Charles is the principal behind
THE LRM SHOP Limited a
restaurant consulting firm
providing strategy and
creative services from the
inside out.
Philip Scalena a Restaurant
& Retail design professional
leading concept to roll-
out projects for Canadian
Tire, McDonald’s McCafe
concept, Swiss Chalet, Fionn
MacCool’s, Harvey’s, Red
Lobster, Alice Fazooli’s, East
Side Mario’s, Casey’s, Jack
Astor’s, Milestones, Kelsey’s,
Montana’s and Tim Horton’s.
His award winning design
talent balanced with his value
engineering approach ensures
projects are on brand and on
budget. Philip is a contributing
member of ARIDO, NCIDQ,
IDC and is the principal
behind Scalena & Associates
Design Interiors.
Wayne Barrett is an
accomplished award winning
Canadian Architect and
current member of the Royal
Architectural Institute of
Canada. Wayne’s has built
a solid reputation within
the foodservice sector as
lead architect for Prime
Restaurants, working on
Casey’s Restaurants, East Side
Mario’s and the Bier Market.
Wayne is currently founder
of Barrett Architect Inc., and
a senior member of the PMC
executive team providing
engineering, architectural
design and planning insights
for our clients.
Rick Morgan is the principal
of Strategic Directions and
is a valued partner in the
Power Connections Network
providing insight on consumer
behavior and market trends.
Rick has worked with
world leading agencies and
consumer products brands
across the globe over his 30
year tenure. In addition to
serving the financial, CPG
and lottery segments, Rick
has also worked with many
restaurant brands including
Firkin Pubs, Arby’s, Popeye’s,
and supported Wendy’s
launch into Canada.
Tom Feltenstein. Marketing
visionary for the 21st Century,
Tom consults with Fortune
500 companies, franchise
leaders and independent
business owners on the
fundamentals of 4 Walls
Branding and in-store
marketing. Under the
legendary Ray Kroc, Tom
served McDonald’s as a
senior marketing executive
responsible for the brand’s
guest centric marketing
strategy utilized today.
As founder of the Power
Marketing Academy Tom
conducts intense and focused
clinics that help brands win
through improved guest
relations.

3. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
We’re specialists in Strategic Thinking,
Retail & Hospitality Design,
Merchandising & Brand Graphics.
We’re Consultants, We’re Designers,
We’re Collaborators .
We work directly with clients, or as
agency support partners to help bring
your brand to life.
insight
design
We’re Design Thinking.
strategy

4. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
WhatWeDo.
This is Design Thinking.
• ConsumerResearchandShopperStatistics
• Employee/Customer/StakeholderIntercepts
• CategoryTrends&PerformanceReview
• InsightsandImplicationsReview
• Concept&PositioningResearch
• BestPractice&TouchpointsAudit
• BrandSegmentation&Positioning
• Channel&ProductStrategy
• BusinessDevelopmentStrategy
• NewProductDevelopmentStrategy
• Retail&MerchandisingStrategy
• CommunicationsStrategy
• C-Suite&ExecutiveTeamConsulting
CommunicationsDesign
• BrandLogoDesign
• PrintAdvertising
• PackagingDesign
• DisplayDesign
• Art&PhotographyDirection
• Web&GraphicDesign
• ProductionConsultation
• Merchandising&Plan-o-gram
Retail&HospitalityDesign
• Architectural&InteriorConceptDesign
• ConceptualRendering
• Design&SpecificationDrawingPackage
• EngineeringDrawing
• Permit&TenderDocumentation
• ProjectManagement

5. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
OurDesignThinking helpsretailbrandssucceedusingthe4Wallsasthepallette
We’reallaboutcreatingretailenergy
throughouruniqueDesignThinking
&4WallsBrandingConcept

6. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
OurDesignThinkingisbehavinglikeConsumers
Wethinklikeaconsumer
tocreatecleanlogicalflows
fromlargecomplexenvironments
Makingiteasierforyour
customertoshopandexplore.

7. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
OurDesignThinkingisaSimple4StepProcesswecall-Learn,Leverage,Invent,Grow.
1. learn & discover true insights
2. leverage our insights into strategy
3. invent & create unique consumer
connections through brand touchpoints
4. execute our tactics to
grow your business

8. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
Our“4WallsBrandingStrategy”isaConsumerCentricprocessofDesignthatThinksRetail.
it’s merchandising that “thinks” retail
it’s building the experience
it’s creating brand champions
interact
connectexcite
design
consumerpointofsale

9. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
Weseetheretailexperienceasaseriesofconnectedzones
OurZoneMappingsystemenrichesconnectionsin
EnvironmentalDesign,PointofSale&Merchandisingto
maximizeyourbrands’truepotentialacrossthe
landscapeoftheentire4walls.
interact
connectexcite
Invent
design
consumerpointofsale

10. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
CaseStudy:EastSideMarios
• ConceptandPositionStrategy
• ConceptDesign
• Architectural&Engineering
• ValueEngineering
• Permitting&Documentation
• MerchandisingArt&DecorDesign
• ProjectManagement
• SystemRoll-Out

11. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
CaseStudy:Harvey’sIdealModelDesignforCaraOperationsLtd.
• ConceptandPositionStrategy
• ConceptDesign
• Architectural&Engineering
• MerchandisingDesign
• ProjectManagement

12. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
CaseStudy:SwissChaletRotisserie&GrillworkingwithWattRetail
• ConceptandPositionStrategy
• ConceptDesign
• Architectural&Engineering
• MerchandisingDesign
• Art&Decor
• ProjectManagement
• SystemRoll-Out&Renovations

13. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
CaseStudy:Milestones Grill+BarforCaraOperationsLtd.
• ConceptandPositionStrategy
• ConceptDesign
• Architectural&Engineering
• MerchandisingDesign
• Art&Decor
• ProjectManagement
• SystemRoll-Out&Renovations

14. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
CaseStudy: AromaCafe/MeijerRetailworkingwithWattRetail
• ConceptDesign
• SpacePlanning
• ZonePlanning
• MerchandisingStrategy
• BrandID&POPGraphicDesign

15. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
CaseStudy: McCafeInitialTestConceptworkingwithWattRetail
• ConceptDesign
• SpacePlanning
• ZonePlanning
• MerchandisingStrategy
• BrandID&POPGraphicDesign

16. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
CaseStudy:RedLobsterCanadaRetailImprovementInitiativeforDardenRestaurantsInternational
• ConceptDesign&Retrofitting
• Architectural&EngineeringServices
• Art&DecorConsultation
• ProjectManagement
• SystemRoll-Out(Canada)

17. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
CaseStudy:Kelsey’sRestaurantsforCaraOperationsLtd.
• ConceptandPositionStrategy
• ConceptDesign
• Architectural&Engineering
• MerchandisingDesign
• Art&Decor
• ProjectManagement
• SystemRoll-Out&Renovations

18. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
CaseStudy:CanadianTire4WallsRetailEnhancement workingwithWattRetail
• ConceptDesign
• SpacePlanning
• ZonePlanning
• MerchandisingStrategy
• BrandID&POPGraphicDesign

19. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
CaseStudy:Winston’s&PureBeautySalonsforPremierSalons
• ConceptandPositionStrategy
• ConceptDesign
• Architectural&Engineering
• MerchandisingDesign
• Art&Decor
• ProjectManagement
• SystemRoll-Out&Renovations

20. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
CaseStudy:CambridgeOntarioOldMill
• ConceptandPositionStrategy
• ConceptDesign
• Architectural&Engineering
• MerchandisingDesign
• Art&Decor
• ProjectManagement

21. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
CaseStudiesPMC BrandCommunicationsStudio:Harvey’s4WallsBrandingCommunicationsStrategyforCaraOperationsLtd.
• In-restaurantMerch/MenuStrategy
• PackagingDesign
• ConceptDesign
• Art&PhotographyDirection
• GraphicDesign
• ProductionConsultation
• SystemRoll-Out
• ProjectManagement

22. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
CaseStudiesPMC BrandCommunicationsStudio:SolisBranding&CommunicationsStrategyforSolisFoodsInc.
Our authentic Plain and Whole Wheat Tortillas are now
Certified Organic and made in compliance with
Quality Assurance International.
C
M
Y
CM
MY
CY
CMY
K
• BrandPositioningStrategy
• BrandLogoDesign
• PrintAdvertising
• PackagingDesign
• ConceptDesign
• Art&PhotographyDirection
• GraphicDesign
• ProductionConsultation
• ProjectManagement

23. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
CaseStudiesPMC Strategy&Insights:GlobalCategoryReviewforSolisFoodsInc.
• TradeResearchandStatistics
• Employee/CustomerIntercept
• CategoryPerformanceReview
• InsightsandImplicationsReview
• BusinessDevelopmentStrategy
• NewProductDevelopmentStrategy

24. C Copyright 2014 PMC Inc.
DesignThinkingPMCInc.
With the finest teaching staff
in the world, Our all star staff
includes 8 members of Golf
Digest’s Top 50 Greatest
Teachers of all time and GOLF
Magazines Top 100 teachers
in America. No other school
comes close to the experience
and success of Golf Digest
Schools prestigious team of
instructors.
Plus we’ve worked to design
simpler and easier ways to
learn and improve.
And while improving your
game why not enjoy the finest
four and five star resorts in
America. We’ve selected the
best golf resorts across the
nation to host our golf schools.
Luxurious accommodations,
the finest dining, lush golf
courses, world class spa’s. It’s
a great way to combine a luxury
vacation with a great learning
experience. Bring a non golfer
along and they’ll enjoy a great
vacation too! Best of all when
you sign up for a Golf Digest
School, our hotel partners offer
you discounted rates should
you decide to stay at the resort
during your school.
If we haven’t convinced you
yet, consider that Golf Digest
School is the product of the
editors of Golf Digest, the most
respected publication in Golf.
Over 40 years ago, in response
to inquiries from readers, the
editors created the first national
golf school, pioneered by great
instructors like Bob Toski, Jim
Flick, Davis Love Jr.
youready
We’remakingGolfeasiertolearnandmoreFuntoplay!
Howdowedoit?
Nowsome80,000studentslater,
thetraditioncontinues.
DavisLoveJr.GDTeachingPro
BobToskiGDTeachingPro
ARETOPLAY
BetterGolf?
TOSKILOVEFLICK
JimFlickGDTeachingPro
GOLFRESORTS
America’sFinestGolfResorts
LRMSTudio_GolfDigest_ScoolAd_Opt1.indd 1 2013-05-29 4:54 PM
PMCGraphics:Variousclientcommunicationsprojects
Ad Number: LRMStudio_AAMCorpIDProposal_Jan31_2013
Publication: None
This ad prepared by: Charles Archer Owner THE LRM SHOP LIMITED 3226 SettlementTrail London Ontario email: lrmteam@rogers.com - tel: 226 268 5415
File Location: Lacie2T_LRMStudio_AAM_ProposalJan2013
Australia Asset Management
DesignThinking
• PackagingDesign
• CorporateID
• AdvertisingDesign

25. WehelpourclientsGrowtheirBusinessbyleveraging
factbasedInsighttoengineerbrandfocusedRetailDesigns,
createMarketing&MerchandisingStrategythatBuildsSales,
&executeConsumerFacingtacticsthat transform
AssociatesandCustomersintoBrandChampions
Creating STACK Restaurants Ideal Model and 4 Walls Branding Concept
StartGrowingYourRestaurantSales.
23
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StartGrowingYourRetailSales.
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Contact Us Now at
info@powermarketingconnections.com