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Engaging New and Current Customers with Targeted Marketing and Technical Support
- 1. Target Marketing and Technical Assistance EngagesNew and Current Customers Elmer Alex, PE, Winzler & Kelly Co-Authors: Dave Lindow, PE, Winzler & Kelly Lois Humphreys, TRG & Associates Mike Wykosky, PE, Winzler & Kelly Maria Mariscal, San Diego County Water Authority In Association with
- 2. Presentation Outline Background Program Development Needs Assessment Survey Strategic Plan Identify Industries Program Implementation Inform, Educate, Motivate, Engage, and Serve
- 3. San Diego County Water Authority Supports Member Agencies To Promote and Effectively Market Recycled Water
- 4. Successful Program Development Requires a Needs Assessment Survey Funding for pipelines extensions and retrofits Printed materials, fact sheets, and brochures Informational workshops On-site technical assistance with retrofits Customer service workshops for member agency staff
- 5. The Strategic Plan Sets the Road Map for Success Look for Creative Opportunities to Provide Member Agencies with Funding Assistance 32,000 Acre-ft Per Year Reward and Recognize Customers School Districts are an Important Market Recycled Water Needs to be Branded Partner with Industry Associations Provide Customer’s Constituencies with Information Provide Consistent Marketing and Customer Service
- 6. Identify and Target Water-Dependent Industries Landscape Golf Biotechnology
- 7. Program Implementation Motivate Engage Inform & Educate Serve
- 8. Inform and Educate Cooling Tower Guide Landscape Guide Water Quality Template Decorative Water Feature Guide
- 9. Motivate
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Editor's Notes
- Wholesale Supplier created in 1944In 2008, imported 84% of its water supplyDoes not sell recycled water but plays a vital role in providing reliableIn 2008, only 25,000 acre-ft per year was beneficially reusedGoal of 32,000 acre-ft per yearMarket Development and Technical Assistance Program
- 24 Member agencies are uniquely differentNeeds Assessment 1 = SDCWA already had
- Created strategic plan to develop and framework and road mapBranding – Consistent messageMarketing – no difference on how it perceivedReward InformationFunding Assistance – City of San Diego provides 70% discountPartner with IndustrySchool District
- San Diego is the top Biotech Metropolitan area in the USBD BiosciencesPfizerMerckScripps Research InstituteHVAC unitsGolf IndustryTourism is the 3 largest industry in the CountyUS Open in 2008 Torrey Pines Golf CourseLandscape IndustrySemi-tropical landscape but we live in semi-arid
- Showcase you customers!Biogen Idec.
- Meet at their locations! And same meeting times!Have both experts and members present.