The document summarizes the results of a target audience research questionnaire. It found that the target audience was mostly female, aged 16-25, and watches television in the evening. They listen to pop, rock, and indie music and prefer blue and other colors. Most get their hair done every 3-4 weeks and spend an average of £5. Hair is very important to most and they have experimented with hair dyes and styles. There is no consensus on the best or worst celebrity hair. Losing hair was cited as the biggest hair fear.

1. Target Audience Research

2. 1. Gender?
The graph below shows that slightly more
females answered the questionnaire and this
is due to the fact that the target audience is
both male and female but hair is considered
more important for females in most cases.
Male
Female

3. 2. Age?
The ages of our participants was spread across
all areas of the answers but the participants
were mainly 16-25 and this is the focus of our
target audience, the younger side, although
we are targeting 16+.
12
10
8
6
4
2
0
16-25 26-35 36-45 46-55 56-65 65+

4. 3. What television programme do you watch the
most?
We asked our participants what channel they
watched the most and the results were varied
but the majority of answers were what we
were hoping for and it fit into our scheduling
plan.
9
8
7
6
5
4
3
2
1
0

5. 4. What time do you watch it the most?
We then asked them what time they watch it
the most, again the results fit into our
scheduling plan as most participants said
evening and night time.
20
18
16
14
12
10
8
6
4
2
0
Morning Daytime Evening Night Time

6. 5. What is your favourite genre of music?
We then asked what their favourite genre of music
is and the results were varied but quite close in
terms of being tallied up. This will help us to
decide what music we will use in our
documentary and throughout the interviews.
Other
Chart
Indie
Rock
Pop
0 2 4 6 8 10 12 14

7. 6. What is your favourite colour?
These results will allow us to decide what the
colour theme for our documentary could be
and relate to mise-en-scene in our interviews.
The results below show that blue was the
most common but the other colours were
close in tally.
12
10
8
6
4
2
0

8. 7. Would you have your hair that colour?
Question 7 was a question that didn’t provide
much useful information as the 5 participants
that answered ‘yes’ were the people who said
colours like black, red and white which are
common hair colours.
Yes
No

9. Question 8. On average how often do you get your hair done?
6
5
4
3
Series1
2
1
0
On average the majority of people get their hair done every 3-4
weeks, which shows that most people like to look after their hair. Also this
may be because we asked a significant amount of males, and they get their
hair done more frequently than girls.

10. Question 9. On average how much do you spend on your hair?
8
7
6
5
4
3 Series1
2
1
0
However the average amount people spend on their hair is £5. This might
be because they get it done so frequently and they cant afford to spend
a large amount.

11. Question 10. Are you happy with your currant haircut?
25
20
15
Series1
10
5
0
Yes No
21 out of the 30 people we asked said that they are in fact happy
with their hair. This could be because they fashions and styles are
always changing for hair and from the results we got from question
8 it shows that people are getting their hair done frequently to
keep up with the fashion.

12. Question 11. How important is your hair to you?
20
18
16
14
12
10 Series1
8
6
4
2
0
Very not very kinda
The majority of people from the questionnaire said that their hair is
very important to them, this shows that most people care a lot about
their image.

13. Question 12. Have you ever dyed your hair?
18
16
14
12
10 Series1
8
6
4
2
0
yes no
17 people out of the 30 people we asked said that they have never dyed
their hair, which again shows that some care about the health and
condition of their hair as well as how it looks.

14. Question 13. What colour?
10
9
8
7
6
5 Series1
4
3
2
1
0
Blonde red brown Purple black
The majority of people said that they have died their hair blonde. But
various other colours where mentioned as on the chart. However some
people chose more than one colour, which suggests that people are
interested in keeping up with the latest fashion and hair styles also
individuality.

15. Question 14. What celebrity has the best hair?
3
2.5
2
1.5
1
Series1
0.5
0
On this question there wasn't really a fair majority of one
answer, there was actually a huge variety as you can see from the
above chart. This may be simple because everyone has very different
tastes and views on different celebs hair.

16. 15. Which celebrity has the worst hair?
As you can see, there are a lot of varied results and the celebrity that came out
top with the worst hair was Miley Cyrus. The fact that there is such a wide range
of answers shows that people have such varied opinions on what looks good and
bad in terms of hair and have there own specific taste. It also shows that people
can easily judge people on there hair if they do not like it which shows how
important it is to our society.
Emma Watson
Robert DeNiro
Timothy Spall
Rupert Grint
Micheal Jackson
Ross Kemp
Justin Bieber
Russel Brand
Johnny Rotten
Jedward
Miley Cyrus
0 2 4 6 8 10 12 14

17. 16. Do you have a celebrity that you model your hair on?
18 people said that they did not have a celebrity that they modelled there hair on.
This shows that most people like to have there own individual style and that hair is
something that people can use to have there own identity and people take
advantage of this by making there hair as individual as possible.
yes
no

18. 17. If you are female, do you wear extensions?
Most woman said that they did wear extensions. This shows that in today's society long
hair is more popular and that if a woman does not have the hair they desire they
will get it. Also, because extensions can be quite expensive, it shows that hair must
be extremely important to the woman, because they are willing to pay money to get
it to the way they want it to be.
12
10
8
6
Series1
4
2
0
Yes no

19. 18. If you are male, do you have facial hair?
8 men out of 13 said that they have facial hair. This shows that facial hair is popular within
males and therefore in our documentary we will include the subject of facial hair.
N
o
Series1
Ye
s
0 1 2 3 4 5 6 7 8 9

20. 19. Would you like to have facial hair?
The answer to this question was the same as question 18 because only
the men who had facial hair wanted facial hair. This shows that this was a
pointless question and did not help us to receive any new information.
9
8
7
6
5
4 Series1
3
2
1
0
yes no

21. 20. What is your biggest hair fear?
There was a variety of answers given for this question because it was so open. This
shows that people have a lot of different hair fears and that being bald is the main
hair fear, in a variety of different ways. This shows how important hair is to people.
14
12
10
8
6 Series1
4
2
0
fall out Grey Bald shaved Go short cut off come off highly
damaged