media

1. Who would be the
audience for your
media product
and how did you
attract/address
them?

2. Target Audience
My targeted audience/fans that I have considered for GoldBloom,
range from the ages of 15-20 years. I decided upon the 'teen' stage
of adolescence, as teenagers look to music as a powerful social force
that also taps into an individual’s personal identity, memories and
mood.
The target audience will be fun, music loving people. They will
like Indie/friendly grunge music. They will be upbeat and quite
artistic people. The band members themselves fit this description
and are very passionate about their music. There album cover
shows their randomness and artistic side, as it's quite subtle and
unique.
“Music is well-known to connect deeply with
adolescents and to influence identity
development, perhaps more than any other
entertainment medium,” said the study authors."

3. Target Audience
The genre of music that GoldBloom produce, 'Friendly Grunge' which also suits
this targeted audience. GoldBloom believe that their music should be approached by
people who are a fan of their music not because of their look or style, these 'people'
are around the target age group that have been selected. However it can be argued
that fans/teenagers look up to their favourite bands as 'role models' people who
'inspire' them, surely plays into that aspect? If you look at current music bands, for
example, 'The Gorrilaz' have a repeated slogan 'Reject False Icon's', this slogan is
purposely made to challenge the audience to care about the music rather than the
performer. The cartoon characters are purposely made to look dirty, greasy and
unshaven, quite scary looking to forward their belief of their slogan. Their music
video's are also purposely set in a 'Distopian World' to go against the idea that
everything is perfect which current artists try to promote in their videos. This can be
argued that the band are 'experimental' through the fact that they took a dangerous
risk to go against 'The norm' of music artists who represent themselves as the
audiences pleasure.

4. ‘Power to the People’
The advent of online social media - often referred to as Web 2.0 - has bought about a much broader media revolution. This
includes blogs and online forums which provide opportunities for ordinary people to have their say, and to speak back to those in
power. For example, it's a GREAT way for bands and their fans to interact, and allows their audience to express opinions
about what they like and what they would like to see to improved.
Through social networking sites we can represent ourselves and connect with other people in new ways; while online sharing
sites allows people to distribute their own media content to global audiences. The most active participants in the creative
world of Media 2.0 are the 'usual suspects' - people who are already privileged in other areas of their lives.
Age profile is another popular category of online participation. While younger people initially drove the uptake of social
networking sites, for example , older people are not the fastest-growing group of subscribers. The same is true of mobile
communications; while the micro-blogging service 'Twitter' is largely dominated by middle-aged people. Young people are
sometimes the 'early adopters', but the idea that they are a uniquely 'digital generation' - and that there is a kind of
technological generation gap - is rapidly becoming outdated.

5. Through current research the mid-teen age group, that I have chosen as
GoldBloom’s target audience are increasingly wanting to find out information
about current music bands, quickly, efficiently and clearly, and what perfect way to
find out from, than the internet? (which sums up exactly what the young, ‘NEEDY’
society are attracted to.
How have GoldBloom acknowledged and attracted their ‘young’ target audience?
The first main process that the band needed to think about is the
promotion of them as a band, with their music distributed through the
internet through a variety of different sources. For example, we started
with creating a ‘GoldBloom’ Facebook account, as Facebook has an
increasingly large audience, and especially the ‘younger teen audience’
as if was the next social step up from teen social site, ‘Bebo’, once one
person discovers Facebook, millions do within seconds, this is what the
band wanted to see happen with the distribution of their music.

6. Sound cloud was the next step, GoldBloom decided that their fans needed a instant direct link to
hear tracks of their album, ‘Lavine Parine’ without having to search through Social networking
pages to hunt down a single track to listen to. Sound cloud, is quick, easy and has great audio
quality.
Youtube was the next big step. As youtube has become such a huge success in finding unsigned artists, creating
their own genre, promoting themselves through a solo process of easily uploading a video within minuets for
millions to see. Hit youtube star, ‘Justin Bieber’ has created the hype and is visual proof that youtube can create
stars. GoldBloom have acknowledged that the majority of ‘young teen’s search on youtube unsigned bands, as
there is a huge hype of ‘who found unknown indie bands first’ and how they would feel personally attached to
the band as they had followed them and supported them from finding them first on youtube before the record
company did!

7. GoldBloom’s Website
In today’s society, for a fan to buy a bands music, they need to get to know the band’s
personality their ‘likes’ and ‘dislikes’, this is where interactivity plays a role.
A website is great place for fans and members of the band to interact with one another,
benefiting the fans as they are getting personal to the band, and benefiting the band by having a
closer audience willing to buy their music.
On GoldBloom’s website I have included a ‘blog page’, this allows the band to express their opinions and
thoughts to their website viewers, answering questions that have been asked and general information. By
included a personally written blog, maybe written by a member of the band allows them to portray their
own ideolect, (their own speech) through their writing, e.g. Hey Y’all, this again creates a closer relationship
between the fans and the band as the fans get to see the bands as individuals as well as musicians.
I have also included a ‘comments’ page allowing another way for fans to get involved within
the band and maybe offer suggestions, this is also a good way for the band to know what their
fans liked, disliked, and what they want to see more from the band, as at the end of the say they
are the one’s BUYING THE MUSIC.
Linking back to the ‘younger’ generation and their unceasingly building access to the internet, I
have placed a ‘Facebook like’ button on the bottom, right hand side of each website page. I have
also included the ‘QR code’. This is showing that the band have acknowledge their target
audience and where to find them. This also is creating a larger fan base by creating a lot of links to
social networking sites. The more promotion that the band give out, the more fans they will
receive.

8. REGISTER
GoldBloom present themselves, their music and their speech (shown on the blog)
within a very low, colloquial register. This is to match their casual approach and ‘care-
free- aspect to life and their music. The low register form, creates an unformal
approach, which is a way that the band have decided to address their audience
within. For example, “Hey Y’all”. As their target audience ranges from ages 15-20
years, GoldBloom felt that a low register was the right form to address their audience
from, as it also conveyed the laid back persona’s of the band. If the band were to
address their audience in a higher register, the specific type of audience (laid back/
Indie’s) may not understand or adapt as well to the higher register as well as they
would with the ‘low’. However, higher register has to be included for any band, to
convey the professionalism. For example a poster, or any type of advertisement
advertising the band needs to be formal and written in high register for the
advertisement to be taken seriously. I have included a balance between high/low
register on GoldBloom’s website. I have created a formal layout for the GoldBloom’s
website, as the site again, needs to look professional and clear, for the viewer to
access. However I have included ‘low register’ speech on the blog, where the band are
free to be themselves, interacting through low register speech talking to their fans.