Target audience
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This document outlines the target audience for a horror genre film as being ages 12 to 18, aiming for a BBFC certificate of 12 or 15. The target audience is expected to be equally split between genders and consist primarily of students in full-time education, as films like Scream, The Shining, and The Blair Witch Project are classics enjoyed by this demographic.
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Casting
The document discusses casting choices for a film project. It notes that the main protagonist role was originally intended for a friend of the group, but she did not show up. As a result, Harriet was cast as the protagonist instead. This worked well according to conventions as she fit the profile of a young blonde girl walking alone in the woods who is murdered first, which is an effective way to open a horror film by following common genre conventions.
Typography
The document discusses several fonts under consideration for the main titles of a horror film opening. It considers "Rockwell (Body)" as it is traditional for the genre and links well to the plot. "Bookman Old style" resembles old fonts in video messages connecting to the production's video phone aspect. "Engravers MT" is eye-catching but deemed too large and dramatic. "Viner ITC" has a stereotypical horror style but is too difficult to read in some circumstances.
Classification research
The document discusses classifying a hypothetical horror film based on research of other films' ratings. It analyzes Scream 4, The Exorcist, and The Blair Witch Project. Scream 4 received a 15 rating for gory violence and language. The Exorcist got an 18 for graphic violence, sex/nudity, and strong language. The Blair Witch Project was rated 15 for strong language and jump scares. Based on similarities to Blair Witch, the author concludes their film would also receive a 15 rating.
In what ways does your media product use, develop and challenge formsand conv...
The media product aimed to create a gory horror film that followed conventions of the genre. Some conventions included setting it in a forest environment like Scream, isolating the character by filming in a rural area with no escape from the trees, and keeping the antagonist anonymous like in Scream to intrigue audiences. Stereotypical techniques used included dark lighting at night for threat, filming initially on a phone for modern twist and lower quality, adding subtle music and glitches for suspense, and exaggerated close-up shots of the distressed victim. Both diegetic and non-diegetic sounds were used to enhance the scary scenes.
Who are the BBFC
The British Board of Film Classification (BBFC) is the sole film classification service in the UK. Their purpose is to rate films by age classifications to ensure they are suitable for certain age groups to watch. By law, filmmakers must submit their films to the BBFC for review before showing them in the UK, and the BBFC has the power to cut content, assign age ratings, provide advice, or reject films that do not fit within the ratings.
How does your media product represent particular social
The document discusses how the media product represents certain social groups. Specifically:
- It uses a blonde female as the main victim, following the horror genre convention of the "stupid" blonde girl stereotype who walks into danger. However, it subverts expectations by having her seemingly escape the killer only to be killed later via a jump scare.
- It avoids the stereotype of having a normal male lead that survives, instead keeping the group small. But it follows the convention of someone going off alone to increase tension.
- It uses a teenage actress for the victim, as teenagers are seen as troublemakers who go where they shouldn't, making the victim's actions seem deliberate and relatable to teenage audiences
Who would be the audience for your media
The document discusses choosing a target audience of 15-year-olds for a horror/thriller media product. It explains that horror films commonly appeal to older teenagers aged 15. Research in the form of questionnaires also supported targeting 15-year-olds. Considering the BBFC regulations helped ensure the opening aligned with a 15 rating. Aiming for a 15 rating broadens the potential audience more than an 18 rating. Efforts were made in planning and editing to ensure the opening would appeal to but not restrict the target 15-year-old audience.
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Casting
The document discusses casting choices for a film project. It notes that the main protagonist role was originally intended for a friend of the group, but she did not show up. As a result, Harriet was cast as the protagonist instead. This worked well according to conventions as she fit the profile of a young blonde girl walking alone in the woods who is murdered first, which is an effective way to open a horror film by following common genre conventions.
Typography
The document discusses several fonts under consideration for the main titles of a horror film opening. It considers "Rockwell (Body)" as it is traditional for the genre and links well to the plot. "Bookman Old style" resembles old fonts in video messages connecting to the production's video phone aspect. "Engravers MT" is eye-catching but deemed too large and dramatic. "Viner ITC" has a stereotypical horror style but is too difficult to read in some circumstances.
Classification research
The document discusses classifying a hypothetical horror film based on research of other films' ratings. It analyzes Scream 4, The Exorcist, and The Blair Witch Project. Scream 4 received a 15 rating for gory violence and language. The Exorcist got an 18 for graphic violence, sex/nudity, and strong language. The Blair Witch Project was rated 15 for strong language and jump scares. Based on similarities to Blair Witch, the author concludes their film would also receive a 15 rating.
In what ways does your media product use, develop and challenge formsand conv...
The media product aimed to create a gory horror film that followed conventions of the genre. Some conventions included setting it in a forest environment like Scream, isolating the character by filming in a rural area with no escape from the trees, and keeping the antagonist anonymous like in Scream to intrigue audiences. Stereotypical techniques used included dark lighting at night for threat, filming initially on a phone for modern twist and lower quality, adding subtle music and glitches for suspense, and exaggerated close-up shots of the distressed victim. Both diegetic and non-diegetic sounds were used to enhance the scary scenes.
Who are the BBFC
The British Board of Film Classification (BBFC) is the sole film classification service in the UK. Their purpose is to rate films by age classifications to ensure they are suitable for certain age groups to watch. By law, filmmakers must submit their films to the BBFC for review before showing them in the UK, and the BBFC has the power to cut content, assign age ratings, provide advice, or reject films that do not fit within the ratings.
How does your media product represent particular social
The document discusses how the media product represents certain social groups. Specifically:
- It uses a blonde female as the main victim, following the horror genre convention of the "stupid" blonde girl stereotype who walks into danger. However, it subverts expectations by having her seemingly escape the killer only to be killed later via a jump scare.
- It avoids the stereotype of having a normal male lead that survives, instead keeping the group small. But it follows the convention of someone going off alone to increase tension.
- It uses a teenage actress for the victim, as teenagers are seen as troublemakers who go where they shouldn't, making the victim's actions seem deliberate and relatable to teenage audiences
Who would be the audience for your media
The document discusses choosing a target audience of 15-year-olds for a horror/thriller media product. It explains that horror films commonly appeal to older teenagers aged 15. Research in the form of questionnaires also supported targeting 15-year-olds. Considering the BBFC regulations helped ensure the opening aligned with a 15 rating. Aiming for a 15 rating broadens the potential audience more than an 18 rating. Efforts were made in planning and editing to ensure the opening would appeal to but not restrict the target 15-year-old audience.
Looking back at your preliminary task, what
From filming the preliminary video to creating the full horror opening, I have learned a lot about camera work and video editing. For the preliminary video, I had little experience with camera angles, but working with the group on the full opening helped me improve by learning from others' skills. I now understand the importance of camera angles and pacing in editing to keep audiences engaged. While I still have more to learn about advanced editing techniques, I have become more proficient at audio editing and inserting sounds to enhance the video overall.
Target audience profile Taylor Swift
This document profiles the target audience for Taylor Swift's music. It is intended for a wide range of people, especially females ages 10 to early 30s. The audience includes mainly students from high school to university of any religion, marital status, income or nationality. Psychographically, Taylor Swift's audience has mainstream, pop-oriented tastes. They enjoy social media, shopping, cooking, animals, TV and films. They also value feminism and personal rights while liking fashion from designers and high-street brands. They have diverse musical interests and like activities with friends and family.
Casting
The document discusses casting for a music video. It states that the creator's friend Harriet will play the main character because she looks like Taylor Swift, who appears in all of her own music videos. It also describes that the video's style will be like One Direction's "Night Changes" video, where the camera acts as the other character that the main character is interested in.
Media Question
The document discusses feedback received from the target audience (ages 13+) during the production of an advanced media portfolio. Initial research involved distributing a questionnaire to gather early ideas. During shooting and editing of a music video, females from the target demographic provided input on what they would like to see. This feedback helped the creator understand how the audience wants to be perceived and informed decisions that led to a music video the demographic enjoyed. The effects of the research included ideas that were tailored to the target audience and assurance that the filming suited the song's message and lyrics.
A2 Media Question
The document discusses how the creator linked their music video with ancillary materials like a poster and digital packaging (digipak). Specifically:
- Images from the music video were used on the poster and digipak to visually connect the pieces and tell a cohesive story.
- Color schemes, fonts, and other design elements were kept consistent across materials to maintain branding and a unified aesthetic.
- Transitions, lighting, and themes from the music video like light/dark duality were also reflected in ancillary tasks to reinforce the overall message and story.
- Silhouettes were featured on all pieces to make the artist seem down-to-earth and relatable to fans while still maintaining some
A2 Media Question
The document discusses the student's use of various media technologies throughout the construction, research, planning, and evaluation of their A2 media project. WordPress was used from the start for blogging and capturing their process. During research and planning, WordPress allowed uploading research like lyric analysis. YouTube provided examples of music videos to understand conventions. Google was used for research on copyright and techniques. Footage was captured with an iPhone 5S and Canon 70D. Premier Elements and Photoshop were used to edit the music video, with Photoshop enhancing low-light footage. SlideShare was utilized for presenting evaluations.
Audience research
The participants watch films every few weeks due to busy personal and professional lives leaving little time for other activities. They enjoy horror films to be scared but preferences vary - some like insects and blood while others fear being alone in the dark. They prefer to watch horror films at home rather than in cinemas where other viewers could ruin the experience by screaming. Both classic and modern horror films are enjoyed as long as the story and acting are good and leave the viewer scared and worried after viewing.
Changes to poster
The font color on a poster is too bright and blends into the background, making the text hard to read. The name of the artist needs to be changed to accurately reflect that the song belongs to Taylor Swift, not Victoria. The text at the bottom of the poster requires rearranging - some text like "single out now" should be larger to grab attention, as the current font size is too small. Logos of places where the single can be purchased need to be added, as major distributor logos are very recognizable and will let people know automatically where the single is available.
Physical advertisements
This document lists various physical locations for advertisements including billboards, bus stops, high streets, and the sides of buses. It provides options for promoting products or services in public outdoor spaces that can be seen by many potential customers as they go about their daily activities. The locations listed would allow advertisers to reach a wide audience in a community in a cost-effective manner.
Equipment
The document lists the equipment that will be used to shoot a music video, including a Canon 70D DSLR camera with 20.2 megapixels that will be used for most of the professional filming due to its image quality and control. An iPhone will also be used to film some parts to give a rougher look, as if the main character is filming an adventure. A Manfrotto compact tripod will be used to film some landscape shots in Canada but most of the performance will be handheld to look more effective.
Digipaks
Digipaks are a type of cardboard packaging with plastic holders used for singles or special albums. They grew popular in the 2000s for their visual appeal and environmental friendliness. Inside panels often relate symbolically to the artist or album theme through imagery and colors. Typography and themes are usually consistent throughout the digipak to unify the packaging and music. Additional photos or memorabilia can provide extra value for fans.
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Looking back at your preliminary task, what
From filming the preliminary video to creating the full horror opening, I have learned a lot about camera work and video editing. For the preliminary video, I had little experience with camera angles, but working with the group on the full opening helped me improve by learning from others' skills. I now understand the importance of camera angles and pacing in editing to keep audiences engaged. While I still have more to learn about advanced editing techniques, I have become more proficient at audio editing and inserting sounds to enhance the video overall.
Target audience profile Taylor Swift
This document profiles the target audience for Taylor Swift's music. It is intended for a wide range of people, especially females ages 10 to early 30s. The audience includes mainly students from high school to university of any religion, marital status, income or nationality. Psychographically, Taylor Swift's audience has mainstream, pop-oriented tastes. They enjoy social media, shopping, cooking, animals, TV and films. They also value feminism and personal rights while liking fashion from designers and high-street brands. They have diverse musical interests and like activities with friends and family.
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The document discusses casting for a music video. It states that the creator's friend Harriet will play the main character because she looks like Taylor Swift, who appears in all of her own music videos. It also describes that the video's style will be like One Direction's "Night Changes" video, where the camera acts as the other character that the main character is interested in.
Media Question
The document discusses feedback received from the target audience (ages 13+) during the production of an advanced media portfolio. Initial research involved distributing a questionnaire to gather early ideas. During shooting and editing of a music video, females from the target demographic provided input on what they would like to see. This feedback helped the creator understand how the audience wants to be perceived and informed decisions that led to a music video the demographic enjoyed. The effects of the research included ideas that were tailored to the target audience and assurance that the filming suited the song's message and lyrics.
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The document discusses how the creator linked their music video with ancillary materials like a poster and digital packaging (digipak). Specifically:
- Images from the music video were used on the poster and digipak to visually connect the pieces and tell a cohesive story.
- Color schemes, fonts, and other design elements were kept consistent across materials to maintain branding and a unified aesthetic.
- Transitions, lighting, and themes from the music video like light/dark duality were also reflected in ancillary tasks to reinforce the overall message and story.
- Silhouettes were featured on all pieces to make the artist seem down-to-earth and relatable to fans while still maintaining some
A2 Media Question
The document discusses the student's use of various media technologies throughout the construction, research, planning, and evaluation of their A2 media project. WordPress was used from the start for blogging and capturing their process. During research and planning, WordPress allowed uploading research like lyric analysis. YouTube provided examples of music videos to understand conventions. Google was used for research on copyright and techniques. Footage was captured with an iPhone 5S and Canon 70D. Premier Elements and Photoshop were used to edit the music video, with Photoshop enhancing low-light footage. SlideShare was utilized for presenting evaluations.
Audience research
The participants watch films every few weeks due to busy personal and professional lives leaving little time for other activities. They enjoy horror films to be scared but preferences vary - some like insects and blood while others fear being alone in the dark. They prefer to watch horror films at home rather than in cinemas where other viewers could ruin the experience by screaming. Both classic and modern horror films are enjoyed as long as the story and acting are good and leave the viewer scared and worried after viewing.
Changes to poster
The font color on a poster is too bright and blends into the background, making the text hard to read. The name of the artist needs to be changed to accurately reflect that the song belongs to Taylor Swift, not Victoria. The text at the bottom of the poster requires rearranging - some text like "single out now" should be larger to grab attention, as the current font size is too small. Logos of places where the single can be purchased need to be added, as major distributor logos are very recognizable and will let people know automatically where the single is available.
Physical advertisements
This document lists various physical locations for advertisements including billboards, bus stops, high streets, and the sides of buses. It provides options for promoting products or services in public outdoor spaces that can be seen by many potential customers as they go about their daily activities. The locations listed would allow advertisers to reach a wide audience in a community in a cost-effective manner.
Equipment
The document lists the equipment that will be used to shoot a music video, including a Canon 70D DSLR camera with 20.2 megapixels that will be used for most of the professional filming due to its image quality and control. An iPhone will also be used to film some parts to give a rougher look, as if the main character is filming an adventure. A Manfrotto compact tripod will be used to film some landscape shots in Canada but most of the performance will be handheld to look more effective.
Digipaks
Digipaks are a type of cardboard packaging with plastic holders used for singles or special albums. They grew popular in the 2000s for their visual appeal and environmental friendliness. Inside panels often relate symbolically to the artist or album theme through imagery and colors. Typography and themes are usually consistent throughout the digipak to unify the packaging and music. Additional photos or memorabilia can provide extra value for fans.
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Target audience
- 1. TARGET AUDIENCE Horror Genre Audience Age 12 to 18 As a group we have decided that the ae range that we are aiming for is 12 to 18 this way within the BBFC guidelines we would hopefully aim for a certificate of a 12 or 15.When researching into Horror films 15 was also one of the general certificates.This might be because of the nature of a horror film or some of the conventions that are attached. Gender Equally split Classic Horror films that my target audience enjoy Scream The Shining The BlairWitch Project Occupation Much of my audience and also people that I approached when completing my survey were students in full time education.