PHOENIX--(BUSINESS WIRE)--Tallwave, a venture acceleration and management firm, today announced its ...

1. Tallwave's ethology Acquires Internet Marketing Firm
EngineWorks
PHOENIX--(BUSINESS WIRE)--Tallwave, a venture acceleration and management firm, today
announced its portfolio company, ethology, has acquired Portland, Oregon-based, Internet
Marketing Agency, EngineWorks. The combined team will employ ethology's proprietary intelligence
tools to help major brands optimize their digital presence. Ethology's clients include Regions Bank,
ConocoPhillips and Intercontinental Hotels Group.
EngineWorks will assume the brand name ethology and will continue to operate out of Portland,
serving its major brand clients including Virgin America, Marvel Entertainment, Lawry's Restaurants
and Widmer and Redhook breweries. EngineWorks CEO and founder Sean McMahon will serve as
ethology Executive Vice President of Operations. EngineWorks co-founder Kent Schnepp will lead
sales strategy for the combined agency.
"Working with ethology to acquire EngineWorks fits Tallwave's acceleration model of identifying
enterprises with strong market potential and helping them grow by providing management and
strategic expertise," said Jeffrey Pruitt, Executive Director, ethology, and CEO and founding partner,
Tallwave.
"Ethology is now moving quickly on the acceleration path, to a full-service agency with an
established content marketing, social media and search business, a stellar track record in executing
marketing programs and the breadth and depth of staff," Pruitt added.
By combining ethology's customer intelligence and data mining technology with our established
business in search marketing and SEO, we are delivering marketing programs that truly resonate
with the customer. Powerful customer engagement, stronger brand equity and more sales are the
result," said McMahon.
"Brand advertisers are looking for an integrated digital presence that takes fullest advantage of new
marketing channels such as social and mobile, and uses the most sophisticated data intelligence,"
added Mike Corak, VP of Strategy of ethology. "We use our proprietary intelligence tools to gain
greater insight into the customer, driving content that resonates with the customer whether the
content appears via email, newsletter, fan pages or websites. Content is king."
About EngineWorks
EngineWorks is an innovative data-driven Internet marketing company headquartered in Portland,
Oregon. The firm provides sophisticated interactive services that enable businesses and
organizations of all sizes to be found through search engines, content sites, and social networks. The
Company's proprietary Search Engine Optimization (SEO) strategies, professional Paid Search
Marketing campaigns, and advanced Social Media Marketing (SMM) services are currently
powering online performance for some of the Internet's most successful companies. In addition, fully
measurable analytics provide invaluable data pertaining to their most effective targeting and
messaging, in order to drive strategies through all marketing channels. EngineWorks is located at

2. www.engineworks.com (http://www.engineworks.com/).
About Ethology
Ethology is a leader in digital marketing, helping major brands engage with their customers
whenever and wherever they are digitally: on the Web, on social networks, and on their mobile
devices. Unlike other digital marketing agencies, the company's proprietary ethosystem(TM)
leverages these digital hubs to gather new intelligence to build more effective marketing programs
that build brand equity and drive business. Whether repositioning or launching a brand, or
launching a new product, ethology's system of behavioral insights improves marketing effectiveness.
Ethology has offices in Phoenix, Portland, San Francisco and Los Angeles and is a portfolio company
of Tallwave. Visit ethology at www.ethology.com.
About Tallwave
In 2010, former senior executives from Google, Yahoo!, Microsoft and iCrossing, formed Tallwave, a
venture management and digital business accelerator that helps digital entrepreneurs move beyond
concept to early stage growth and a successful go-to-market strategy. Tallwave currently serves
clients throughout the U.S. and also China and Europe, providing venture acceleration and venture
management services to emerging companies. Tallwave's portfolio companies include SyCara, a
suite of SEO workflow management tools, ethology, formed to help businesses leverage the most
advanced digital marketing strategies, and Cloudmart, a next-generation coupon management
platform.
Tallwave has operational headquarters in Phoenix,
and offices in San Francisco and Los Angeles. For
more information, email info@tallwave.com or call
602-840-0400.