A social SEO strategy for TalkTalk looking at what is the current status of SEO, what are the ways to positively move the needle using social SEO, and how do you really measure success.
"5S Basics in Tamil" is an e-book that provides valuable insights on the concept of 5S methodology. It covers the five fundamental principles of 5S, namely Seiri, Seiton, Seiso, Seiketsu, and Shitsuke.
This e-book is a comprehensive guide that explains the 5S methodology in a simple and easy-to-understand manner. With the help of this e-book, individuals and organizations can learn how to organize their workspace, eliminate waste, and improve efficiency.
Whether you are a business owner, manager, or employee, this e-book is a must-have resource that can help you achieve greater productivity and success.
Download link for detailed Tamil presentation - "5S - An Overview) :
https://imojo.in/5Stamil
Please feel free to contact me if you have any questions or comments....
Thanks
5S Balamurugan
tqmbala@gmail.com
This document summarizes the topics covered in Episode 38 of the HubShots podcast. The episode discusses upcoming speakers at Inbound, new features for formatting RSS emails in Hubspot, a plugin for including images in Wordpress RSS feeds, changing rules for images in Facebook ads, debates around ghostwriting content, trends from Mary Meeker's internet report like ad blocking and messaging apps, and an app of the week recommendation. Feedback is solicited for the podcast.
Welcome to Episode 39 of HubShots!
Full show notes available here: http://hubshots.com/episode-39/
Recorded: Tuesday 21 June 2016
HubShots is the *unofficial* Down Under HubSpot Podcast.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Use Event Tracking To Improve Marketing Performance. PRESENTATION: Let's Start Using Event Tracking For More Than Email Clicks - Given by Joe Martinez, @MilwaukeePPC - Granular, Senior Manager, Paid Media & Community. #SMX #22C2
This document provides guidance for journalists on using Twitter. It outlines that Twitter should not be used as a marketing tool, complaint list, automated feed, or to meet page view goals. Instead, journalists should use Twitter to find story ideas, sources, and experts, solicit interested parties, vet ideas, and talk with readers. The document recommends setting goals for finding sources and experts and engaging with readers. It also provides tips for basic Twitter functions, finding people to follow, publicizing one's Twitter account, and measuring success.
Telling the Story of Your Content - SAScon 2016Chris Green
How do you tell the story of your content to a client, whether it's gaining initial buy-in or reporting on the success? In this brief presentation Chris runs through the steps to establishing a KPIs for content marketing, why it's important and how to test & optimise for improvement.
This webinar discussed the importance of developing a content strategy. It began with an overview of the key components of a content strategy: goals, audience, voice, content types, channels, and execution. The presenter then discussed each of these components in more detail. For goals, the content strategy should align with business strategy. For audience, it is important to understand who your audience is through research. Voice determines the tone and style of content. Content types and channels depend on what your audience prefers. Execution determines how the content will be created and distributed. The webinar emphasized starting by defining business goals and learning about your audience. It concluded with a question and answer session.
Social Media Barometer by Martin WaxmanMartin Waxman
The document discusses Martin Waxman's social media barometer, which highlights 5 topics: 1) Whether semantic search will end serendipity, 2) A new generation gap emerging at age 35, 3) How increased mobility means our online connections are always with us, 4) New media programmers do the work but don't get paid, and 5) Digital-first communications requiring PR to adapt and lead. The barometer is part of Waxman's presentation at the PRSA Western District Conference, and he provides his contact information.
"5S Basics in Tamil" is an e-book that provides valuable insights on the concept of 5S methodology. It covers the five fundamental principles of 5S, namely Seiri, Seiton, Seiso, Seiketsu, and Shitsuke.
This e-book is a comprehensive guide that explains the 5S methodology in a simple and easy-to-understand manner. With the help of this e-book, individuals and organizations can learn how to organize their workspace, eliminate waste, and improve efficiency.
Whether you are a business owner, manager, or employee, this e-book is a must-have resource that can help you achieve greater productivity and success.
Download link for detailed Tamil presentation - "5S - An Overview) :
https://imojo.in/5Stamil
Please feel free to contact me if you have any questions or comments....
Thanks
5S Balamurugan
tqmbala@gmail.com
This document summarizes the topics covered in Episode 38 of the HubShots podcast. The episode discusses upcoming speakers at Inbound, new features for formatting RSS emails in Hubspot, a plugin for including images in Wordpress RSS feeds, changing rules for images in Facebook ads, debates around ghostwriting content, trends from Mary Meeker's internet report like ad blocking and messaging apps, and an app of the week recommendation. Feedback is solicited for the podcast.
Welcome to Episode 39 of HubShots!
Full show notes available here: http://hubshots.com/episode-39/
Recorded: Tuesday 21 June 2016
HubShots is the *unofficial* Down Under HubSpot Podcast.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Use Event Tracking To Improve Marketing Performance. PRESENTATION: Let's Start Using Event Tracking For More Than Email Clicks - Given by Joe Martinez, @MilwaukeePPC - Granular, Senior Manager, Paid Media & Community. #SMX #22C2
This document provides guidance for journalists on using Twitter. It outlines that Twitter should not be used as a marketing tool, complaint list, automated feed, or to meet page view goals. Instead, journalists should use Twitter to find story ideas, sources, and experts, solicit interested parties, vet ideas, and talk with readers. The document recommends setting goals for finding sources and experts and engaging with readers. It also provides tips for basic Twitter functions, finding people to follow, publicizing one's Twitter account, and measuring success.
Telling the Story of Your Content - SAScon 2016Chris Green
How do you tell the story of your content to a client, whether it's gaining initial buy-in or reporting on the success? In this brief presentation Chris runs through the steps to establishing a KPIs for content marketing, why it's important and how to test & optimise for improvement.
This webinar discussed the importance of developing a content strategy. It began with an overview of the key components of a content strategy: goals, audience, voice, content types, channels, and execution. The presenter then discussed each of these components in more detail. For goals, the content strategy should align with business strategy. For audience, it is important to understand who your audience is through research. Voice determines the tone and style of content. Content types and channels depend on what your audience prefers. Execution determines how the content will be created and distributed. The webinar emphasized starting by defining business goals and learning about your audience. It concluded with a question and answer session.
Social Media Barometer by Martin WaxmanMartin Waxman
The document discusses Martin Waxman's social media barometer, which highlights 5 topics: 1) Whether semantic search will end serendipity, 2) A new generation gap emerging at age 35, 3) How increased mobility means our online connections are always with us, 4) New media programmers do the work but don't get paid, and 5) Digital-first communications requiring PR to adapt and lead. The barometer is part of Waxman's presentation at the PRSA Western District Conference, and he provides his contact information.
How Great Content Feeds Great Social Media By Eric EngeMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: How Great Content Feeds Great Social Media. PRESENTATION: How Great Content Feeds Great Social Media - Given by Eric Enge, @stonetemple - Stone Temple Consulting, CEO. #SocialPro #23B1
This document summarizes how Google's search algorithm works and provides tips for improving search engine optimization. It discusses key algorithm updates like Panda, Penguin, Hummingbird and more. It also provides best practices for configuring a Magento site for SEO, including fixing duplicate URLs, implementing structured data, ensuring mobile-friendliness and optimizing site speed. Marketing and SEO efforts need to work together to maximize search visibility.
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Advanced Facebook Ads: Ad Formats & Targeting Tactics That Sell On Facebook. PRESENTATION: 360° Paid Social! - Given by Marty Weintraub, @martyweintraub - aimClear, Founder. #SocialPro #13B
From a place of curiosity (as opposed to judgement) you will explore your feelings, emotions, actions. We take some time to set the scene and still your mind and inner critic. And then the work will begin.
What is inside you yearning to be heard? What is it your body wants to say to your mind? What is important to you?
This is deep YOU work - you will not be sharing with others - instead you will explore where your heart and mind needs you to go. The final part of this will be exploring joy and how that might look for you.
60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...Troy Thompson
From social to mobile, time management to email, a fast-pace session full of tips, best practices and examples for anyone in tourism. Practical advice, useful applications and plenty of humor...in just 60 minutes. (Version presented at the Hoosier Hospitality Conference.)
The document discusses strategies for using social media effectively. It recommends focusing on building relationships by being authentic, engaging in conversations, staying connected consistently, listening to others, and inviting people in. Specific social media like Facebook, Twitter, YouTube, LinkedIn, etc. are called out as good platforms for different tactics. The overall message is that social media should be used to build relationships as part of an overall marketing plan, not just for fundraising, and content posted should be as authentic as interacting in person.
Presentation for #OMGConf2014 -How to social sell without being a creep. Nobody wants to be sold to - find out how you can engage in relevant conversations and establish yourself as a trusted source.
Podcast as Part of Your Content Marketing StrategyBrent Bowen
SparKCade Marketing presents "Podcast as Part of Your Content Marketing Strategy" at the 2018 Global Entrepreneurship Week Kansas City. Owner Brent Bowen shares how "Podcasting is a cost-effective way to share thought leadership with clients and prospects. Learn how to add it to your marketing strategy"
National Digital's readership in August and September 2018 consisted of over 8.9 million unique users, with 6.7 million Facebook followers who generated more than 32 million pageviews. The majority of readers were female between ages 25-44 or male between ages 25-44. Over 90% of pageviews came from mobile devices, with users spending an average of 1:16 minutes on the site per visit. Major markets for readers included Washington D.C., Atlanta, Chicago, Los Angeles, and others. Top topics included personal finance, fashion/beauty, automotive lifestyle, and entertainment.
You've likely advertised on Facebook, and maybe Twitter. But other social media platforms also offer advertising options, enabling you to broaden your reach, engage with customers and find new prospects. Learn about the paid social media opportunities in Pinterest, Tumblr, LinkedIn, YouTube and others, and how to best take advantage of what each has to offer.
Pimping Paid and Promoted Imagery By Rachel Malone OlsenMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: The Social Ad Landscape: From Pinterest To Tumblr To LinkedIn To YouTube & Beyond. PRESENTATION: Pimping Paid and Promoted Imagery - Given by Rachel Malone-Olson, @duluthrachel - aimClear, Social Account Manager. #SocialPro #12B
State of Search Presentation: How to Increase Your Conversions Using Reusable...Ashley Segura
The document discusses how to increase reach and gain new subscribers by repurposing existing content through a case study. It recommends conducting a content audit to determine what content is performing well and how it can be recycled or republished across different channels. The key steps involve defining goals, auditing content, deciding how to redistribute it, collecting data on metrics like reading time and scroll speed, and providing tips for updating old content in new formats like video. The overall goal is to create and promote content more efficiently through reuse.
This document discusses search engine optimization (SEO) techniques, including how SEO is constantly changing due to algorithm updates from search engines like Google. It mentions specific Google algorithms like Panda and Penguin that impact SEO, as well as the importance of links, blogging to provide fresh content, social signals from platforms like Google+, and using knowledge about authors when ranking search results.
Full Text - Juvenile Arrests And Neighborhood Characteristicsstoughne
This document describes a study that analyzes the relationship between juvenile arrests in Dallas County, Texas from 1997 to 2003 and neighborhood characteristics. Census block group data is used to calculate measures of concentrated disadvantage and an index of concentrated extremes, which are hypothesized to correlate with higher arrest rates. Statistical analyses including simple quantitative analysis, nearest neighbor indices, Moran's I, and local indicators of spatial autocorrelation are conducted. The results confirm that arrest rates are higher in areas with greater concentrated disadvantage and lower in areas with greater economic diversity, as measured by the index of concentrated extremes. Spatial analyses also show clustering of arrests within neighborhoods with similar socioeconomic characteristics.
Nigtrogen Pollution Change Due to Land Use Changes in the Plano/Allen area.stoughne
This document analyzed changes in land use and nitrogen levels in stormwater runoff between 1990 and 2000 in Plano and Allen, Texas. GIS tools were used to identify areas of land use change, reclassify land use types by nitrogen loading, and calculate the total nitrogen loading within each city boundary and watershed. Drainage basins were also generated and nitrogen loading was summed for each basin to identify how land use changes affected nitrogen levels in stormwater runoff.
This document lists common questions asked in HR interviews and provides guidance on how to respond. It includes questions about the applicant's background, work experience, strengths, weaknesses, career goals, willingness to relocate or travel, ability to work under pressure, and more. The document aims to help job applicants prepare responses for typical interview questions.
This document provides recommendations from Adobe Summit on best practices for using Facebook pages and sponsored stories. It suggests running a pilot with sponsored stories to boost engagement on an active Facebook page. Analyzing off-site conversations can help identify topics to discuss on the page and add value for fans. The goal is to build relationships through the page rather than just driving clicks. Measuring results can prove the value of Facebook fans.
The document provides tips for job interviews. It advises candidates to be well-groomed and polite upon entering the interview room. Candidates should greet the interviewers confidently, seek permission before sitting, and maintain eye contact and enthusiasm throughout the interview. A little humor can help put interviewers at ease but should not involve telling jokes. Candidates should be natural and avoid adopting accents or mannerisms that do not feel authentic. Interviewers prefer speaking to the real person rather than an actor.
Antoinette is a 22-year-old woman who lives with her best friend Hollie. She works at a pediatrician's office and hopes to become an elementary school teacher. She has two loving parents and a younger brother named Jake who is also one of her best friends. In her free time, she enjoys baking, shopping, and swimming.
Perception is how one views others and the world based on their self-image. Perceptions can be influenced by illusions that trick the senses when expectations differ from reality. The perceptual process involves selecting, organizing, and interpreting information, and perceptions are shaped by one's culture, affecting how they communicate.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document contains examples of lateral thinking puzzles and riddles. Lateral thinking involves changing concepts and perceptions to solve problems in an indirect, creative way. Some examples provided include puzzles about names, hands, priorities in an emergency, sides of cats, trophies for horses, removing items from bottles, apartment windows, letters that appear in minutes and hours but not seconds, one-way streets, days of the week, birthdays, math equations, survivors of plane crashes, cow herds, marriage laws, and prime ministers.
How Great Content Feeds Great Social Media By Eric EngeMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: How Great Content Feeds Great Social Media. PRESENTATION: How Great Content Feeds Great Social Media - Given by Eric Enge, @stonetemple - Stone Temple Consulting, CEO. #SocialPro #23B1
This document summarizes how Google's search algorithm works and provides tips for improving search engine optimization. It discusses key algorithm updates like Panda, Penguin, Hummingbird and more. It also provides best practices for configuring a Magento site for SEO, including fixing duplicate URLs, implementing structured data, ensuring mobile-friendliness and optimizing site speed. Marketing and SEO efforts need to work together to maximize search visibility.
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Advanced Facebook Ads: Ad Formats & Targeting Tactics That Sell On Facebook. PRESENTATION: 360° Paid Social! - Given by Marty Weintraub, @martyweintraub - aimClear, Founder. #SocialPro #13B
From a place of curiosity (as opposed to judgement) you will explore your feelings, emotions, actions. We take some time to set the scene and still your mind and inner critic. And then the work will begin.
What is inside you yearning to be heard? What is it your body wants to say to your mind? What is important to you?
This is deep YOU work - you will not be sharing with others - instead you will explore where your heart and mind needs you to go. The final part of this will be exploring joy and how that might look for you.
60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...Troy Thompson
From social to mobile, time management to email, a fast-pace session full of tips, best practices and examples for anyone in tourism. Practical advice, useful applications and plenty of humor...in just 60 minutes. (Version presented at the Hoosier Hospitality Conference.)
The document discusses strategies for using social media effectively. It recommends focusing on building relationships by being authentic, engaging in conversations, staying connected consistently, listening to others, and inviting people in. Specific social media like Facebook, Twitter, YouTube, LinkedIn, etc. are called out as good platforms for different tactics. The overall message is that social media should be used to build relationships as part of an overall marketing plan, not just for fundraising, and content posted should be as authentic as interacting in person.
Presentation for #OMGConf2014 -How to social sell without being a creep. Nobody wants to be sold to - find out how you can engage in relevant conversations and establish yourself as a trusted source.
Podcast as Part of Your Content Marketing StrategyBrent Bowen
SparKCade Marketing presents "Podcast as Part of Your Content Marketing Strategy" at the 2018 Global Entrepreneurship Week Kansas City. Owner Brent Bowen shares how "Podcasting is a cost-effective way to share thought leadership with clients and prospects. Learn how to add it to your marketing strategy"
National Digital's readership in August and September 2018 consisted of over 8.9 million unique users, with 6.7 million Facebook followers who generated more than 32 million pageviews. The majority of readers were female between ages 25-44 or male between ages 25-44. Over 90% of pageviews came from mobile devices, with users spending an average of 1:16 minutes on the site per visit. Major markets for readers included Washington D.C., Atlanta, Chicago, Los Angeles, and others. Top topics included personal finance, fashion/beauty, automotive lifestyle, and entertainment.
You've likely advertised on Facebook, and maybe Twitter. But other social media platforms also offer advertising options, enabling you to broaden your reach, engage with customers and find new prospects. Learn about the paid social media opportunities in Pinterest, Tumblr, LinkedIn, YouTube and others, and how to best take advantage of what each has to offer.
Pimping Paid and Promoted Imagery By Rachel Malone OlsenMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: The Social Ad Landscape: From Pinterest To Tumblr To LinkedIn To YouTube & Beyond. PRESENTATION: Pimping Paid and Promoted Imagery - Given by Rachel Malone-Olson, @duluthrachel - aimClear, Social Account Manager. #SocialPro #12B
State of Search Presentation: How to Increase Your Conversions Using Reusable...Ashley Segura
The document discusses how to increase reach and gain new subscribers by repurposing existing content through a case study. It recommends conducting a content audit to determine what content is performing well and how it can be recycled or republished across different channels. The key steps involve defining goals, auditing content, deciding how to redistribute it, collecting data on metrics like reading time and scroll speed, and providing tips for updating old content in new formats like video. The overall goal is to create and promote content more efficiently through reuse.
This document discusses search engine optimization (SEO) techniques, including how SEO is constantly changing due to algorithm updates from search engines like Google. It mentions specific Google algorithms like Panda and Penguin that impact SEO, as well as the importance of links, blogging to provide fresh content, social signals from platforms like Google+, and using knowledge about authors when ranking search results.
Full Text - Juvenile Arrests And Neighborhood Characteristicsstoughne
This document describes a study that analyzes the relationship between juvenile arrests in Dallas County, Texas from 1997 to 2003 and neighborhood characteristics. Census block group data is used to calculate measures of concentrated disadvantage and an index of concentrated extremes, which are hypothesized to correlate with higher arrest rates. Statistical analyses including simple quantitative analysis, nearest neighbor indices, Moran's I, and local indicators of spatial autocorrelation are conducted. The results confirm that arrest rates are higher in areas with greater concentrated disadvantage and lower in areas with greater economic diversity, as measured by the index of concentrated extremes. Spatial analyses also show clustering of arrests within neighborhoods with similar socioeconomic characteristics.
Nigtrogen Pollution Change Due to Land Use Changes in the Plano/Allen area.stoughne
This document analyzed changes in land use and nitrogen levels in stormwater runoff between 1990 and 2000 in Plano and Allen, Texas. GIS tools were used to identify areas of land use change, reclassify land use types by nitrogen loading, and calculate the total nitrogen loading within each city boundary and watershed. Drainage basins were also generated and nitrogen loading was summed for each basin to identify how land use changes affected nitrogen levels in stormwater runoff.
This document lists common questions asked in HR interviews and provides guidance on how to respond. It includes questions about the applicant's background, work experience, strengths, weaknesses, career goals, willingness to relocate or travel, ability to work under pressure, and more. The document aims to help job applicants prepare responses for typical interview questions.
This document provides recommendations from Adobe Summit on best practices for using Facebook pages and sponsored stories. It suggests running a pilot with sponsored stories to boost engagement on an active Facebook page. Analyzing off-site conversations can help identify topics to discuss on the page and add value for fans. The goal is to build relationships through the page rather than just driving clicks. Measuring results can prove the value of Facebook fans.
The document provides tips for job interviews. It advises candidates to be well-groomed and polite upon entering the interview room. Candidates should greet the interviewers confidently, seek permission before sitting, and maintain eye contact and enthusiasm throughout the interview. A little humor can help put interviewers at ease but should not involve telling jokes. Candidates should be natural and avoid adopting accents or mannerisms that do not feel authentic. Interviewers prefer speaking to the real person rather than an actor.
Antoinette is a 22-year-old woman who lives with her best friend Hollie. She works at a pediatrician's office and hopes to become an elementary school teacher. She has two loving parents and a younger brother named Jake who is also one of her best friends. In her free time, she enjoys baking, shopping, and swimming.
Perception is how one views others and the world based on their self-image. Perceptions can be influenced by illusions that trick the senses when expectations differ from reality. The perceptual process involves selecting, organizing, and interpreting information, and perceptions are shaped by one's culture, affecting how they communicate.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document contains examples of lateral thinking puzzles and riddles. Lateral thinking involves changing concepts and perceptions to solve problems in an indirect, creative way. Some examples provided include puzzles about names, hands, priorities in an emergency, sides of cats, trophies for horses, removing items from bottles, apartment windows, letters that appear in minutes and hours but not seconds, one-way streets, days of the week, birthdays, math equations, survivors of plane crashes, cow herds, marriage laws, and prime ministers.
This Gaelic blessing wishes deep peace upon the recipient from various natural elements like running water, flowing air, quiet earth, and shining stars, as well as from the gentle night and healing light of the moon and stars. It concludes by wishing the recipient three times the deep peace of Christ, who is referred to as the Light of the World.
Effective communication and presentation skillsnvvprasad
1. The document discusses effective communication and presentation skills, outlining communication rights and responsibilities, assertive communication styles, and problem solving techniques.
2. It also covers listening and speaking skills, body language, active listening behaviors, obstacles to effective communication, and key factors in presentations such as verbal, vocal, and visual factors.
3. The document provides guidance on communication methods, techniques, and skills to improve effectiveness and professionalism.
This document defines and discusses soft skills. It lists examples of soft skills like effective communication, attitude, values, creativity, flexibility and interpersonal skills. It explains that soft skills are important for a smooth professional life, more effective management, and a more appealing personality. The document contrasts soft skills, which are immeasurable skills for dealing with people, from hard skills which are measurable technical skills done in the workplace alone. It concludes that soft skills combined with hard skills create core skills.
Methodology for preparing a technical papernvvprasad
The scientific method involves 8 steps to investigate natural occurrences: (1) asking a question, (2) researching background information, (3) formulating a hypothesis, (4) conducting an experiment with controls and constants, (5) collecting and analyzing data, (6) drawing a conclusion about whether the hypothesis is accepted or rejected, (7) communicating results, and (8) citing references. The document then provides an example of a student, John, applying these steps to test if varying sugar amounts affects the size of bread loaves through controlled experiments.
PowerPoint Overview - Juvenile Arrests and Neighborhood Characteristics - Pow...stoughne
This is the major project required during the completion of my Graduate Certificate in Geographic Information Sciences.
Please read through it. You will find it interesting as a writing sample and as examples of types of data analysis and research I produce.
What's that smell? Your Content R.O.T! Ethology Content Marketing WebinarMike Corak
The document discusses the problem of redundant, outdated, and trivial (ROT) content created by brands. It notes that many brands focus on creating more content without proper strategy, governance, or measuring performance. This results in piles of poorly performing content. The document provides tips for identifying ROT content, such as redundant pages from different years. It recommends cleaning up ROT content by auditing all content, removing what isn't useful, and implementing governance for future content creation, including clear stakeholders and processes. The goal is to improve the customer experience by focusing on quality over quantity of content.
The document discusses the problem of redundant, outdated, and trivial (ROT) content created by brands. It notes that many brands focus on creating more content without proper strategy, governance, or measuring performance. This results in piles of non-performing content that hurt the user experience. The document provides tips on how to identify ROT content, such as auditing all content against criteria like relevance, user experience, and brand attributes. It recommends cleaning up ROT content by removing unnecessary content, organizing the remaining content, and implementing governance into the content creation process to prevent future ROT issues.
In this webinar, we reviewed how to properly set up your own weekly, monthly or quarterly SEO reports and look at which metrics truly matter most.
Specifically, we examined:
~ Core SEO Reporting and Dashboards
~ Competitive Web Presence Reporting
~ Content Marketing Performance Reporting
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Algorithm Updates - Given by Glenn Gabe, @glenngabe - G-Squared Interactive, President. #SMX #31A
This document analyzes and compares the popularity and usage of Snapchat and Instagram stories based on user statistics, sentiment analysis, and features offered to businesses. It finds that while Snapchat once had more daily users, Instagram has surpassed it with over 800 million total users and 300 million using stories. Sentiment analysis also showed more positive views of Instagram. The research aims to understand how analytics and marketing features reflect each platform's position in social media. It concludes brands and influencers prefer Instagram for its larger audience and discoverability, along with better analytics and monetization options.
The document provides information about search engine optimization (SEO) and social media marketing strategies for small businesses. It discusses key terms like SEO, pay-per-click advertising, and social media marketing. The bulk of the document focuses on on-page and off-page SEO factors and how to optimize a website for search engines. It also provides tips for social media platforms like Facebook, LinkedIn, and blogs to help drive traffic and establish expertise in a business niche. Overall, the document aims to educate small businesses on basic internet marketing strategies.
How Blogging Impacts Your Business - Empirical Data, Strategy & TacticsKuno Creative
The document discusses how blogging can impact businesses. It provides examples of companies that started with 2-3 blogs per month and increased to 12 blogs per month, and the resulting increases in web traffic, leads, and customers. It also discusses adding search engine optimization and content marketing strategies to blogging, which further increased these metrics. The presentation provides tips on blogging, SEO, content marketing and social media to help businesses attract more visitors and subscribers to their blogs.
The document discusses how blogging can impact businesses. It provides examples of companies that started with 2-3 blogs per month and increased to 12 blogs per month, and the resulting increases in web traffic, leads, and customers. It also discusses how adding search engine optimization and content marketing to a blogging strategy can further increase these metrics. The presentation provides tips on how to optimize blog posts, promote blogs through social media, and retain audience engagement over time through tools like newsletters.
Presentation #1: Mark Gustafson, Founder of 900 Kings, Marketing Manager for Strala - Dominate Paid Search Results with Amazon's Help
Mark Gustafson, Founder of 900 Kings and Marketing Manager for Strala, spoke to us on how to deal with Amazon’s paid ads in SERP’s. Other than being obsessed with digital marketing and sharing his knowledge across r/PPC, OnlineGeniuses or #PPCchat, he loves hiking, pickleball, and eating exquisite food.
Presentation #2: Gil Hong, Director of Paid Media, NextLeft - Competitive PPC Intel. and Tools
Next, we were able to hear from Gil Hong, who visited us from San Diego, California. Gil is the Director Paid Media at NextLeft. Gil is a very experienced marketer, who has helped countless businesses, including Fortune 15 companies, get the best out of their digital marketing. Mark also shares his knowledge through speaking to other professionals at marketing conferences and helping on #PPCchat.
View the full recap here: http://www.utahdmc.org/blog/dominate-paid-search-january-2019
The document discusses 4 main strategies for building high quality, relevant backlinks for websites:
1. Researching a competitor's link profile to understand what strategies work best.
2. Releasing thought leadership content like studies and reports to attract links.
3. Establishing relationships with media sources to gain coverage.
4. Creating a wiki to track and organize ongoing link building strategies.
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) AheadPat Ahern
Despite the rise of RankBrain, backlinks still remain Google's single most influential organic ranking factor. Learn our 3 most effective strategies to gain high-quality, white-hat backlinks to boost your search rankings and drive more qualified customer to your site.
Predictive Analytics - Case Study & Trial ResultsSteve Susina
This document outlines Steve Susina's marketing company's journey with predictive analytics. They initially dismissed predictive analytics, but growing concerns over falling conversion rates and a lack of data led them to trial predictive scoring from Everstring. The trial analyzed existing customer data to score new leads. While it found most opportunities came from high-scoring leads, over half of prospecting was against low-scoring leads with little success. Recognizing the benefits of focusing on top prospects, they developed a plan to shift effort from low- to high-scoring leads to potentially generate many more opportunities.
Keyword Research - Moving Beyond Adwords - SMX Israel 2013Mark Ginsberg
Mark Ginsberg's presentation from SMX Israel, at the Inbal Jerusalem Hotel on January 6, 2013. The session covered Keyword Research and Content Marketing.
Mark ginsberg beyond kw research - smx israelBarry Schwartz
This document discusses moving keyword research beyond traditional Adwords data by supplementing it with additional sources and focusing on long tail keywords and content strategy. It recommends using tools from Bing, SEM Rush, Keyword Spy and others to find related keywords beyond top terms. Analyzing competitors' high matching keyword ratios and long tail content can provide new content ideas. Taking keywords and developing optimized on-site content while monitoring algorithm changes is emphasized over reliance on rankings alone.
Social Media & Content Marketing Strategy Planning for 2014Kaitlin Carpenter
Originally delivered to the Chesapeake Regional Tech Council for the monthly Social Media Marketing Forum on January 31, 2014.
Includes a basic overview of content strategy, marketing, and planning; how to create an editorial calendar; how to brainstorm and repurpose content; and other planning tips and resources.
The document outlines Jasmine Batra's presentation on SEO for CMOs. It discusses the five steps to top Google rankings which include relevance, clean code, credibility through links, user conversions and engagement, and high-quality content. It provides details on each step and highlights recent SEO strategies and updates, such as authorship, videos, and content marketing being the new SEO approach. Checklists and action items are also presented to help optimize a website for search engines.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development