Talksport is a radio broadcaster in the UK that focuses on football (soccer). It broadcasts 64 live games per season from various leagues and tournaments. It has exclusive commentary rights for matches involving English clubs and national team games. Talksport's audience is predominantly male (95%) and between the ages of 25-44. Many listeners have managerial jobs and high household incomes. Approximately half have children. Talksport users frequently shop online and spend money on hobbies, travel, and consumer electronics. Advertising options on Talksport's website and digital audio include site skins, billboards, mobile banners, and pre-roll/in-stream audio ads.

1. talksport.com
600,000 Irish Impressions/47,000 unique Irish users
‘The largest broadcaster of football matches and content in the world!’

2. talksport’s CURRENT FOOTBALL SCHUEDULE
64 GAMES PER SEASON
SATURDAY 5.30PM KO
SUNDAY 1.30PM KO
COMMERCIALLY
EXCLUSIVE LIVE
COMMENTARY OF
TELEVISED GAMES IN THE
UK & COMMENTARY
GLOBALLY
LIVE COMMENTARY
FROM GAMES PLAYED
BY THE ENGLISH TEAMS
LIVE COMMENTARIES
FROM EACH ROUND AND
THE FINAL
LIVE COMMENTARY
FROM ALL THE KEY
GAMES PLAYED BY THE
ENGLISH TEAMS
COMMERCIALLY
EXCLUSIVE COVERAGE OF
ENGLAND HOME
FRIENDLY MATCHES
COMMERCIALLY
EXCLUSIVE LIVE
COMMENTARY FROM
THE COMMUNITY SHIELD

3. MALE AUDIENCE DOMINATES
talkSPORT Male/Female User Split
Female
5%
Male
95%
Source: NetObserver Autumn Survey/RAJAR/IPSOS MEDIA/RSMB Q4 2011

4. 25-44 Core audience
Age Profile
31%
32%
19%
13%
6%
15-24
25-34
Source: NetObserver Autumn Survey/RAJAR/IPSOS MEDIA/RSMB Q4 2011
35-44
45-54
55+

5. ABC1 Audience
Career Position talkSPORT users hold
Higher Management, 14%
48%
Intermediate
Management, 21%
Junior Management, 17%
Source: NetObserver Autumn Survey/RAJAR/IPSOS MEDIA/RSMB Q4 2011

6. AFFLUENT USERS
talkSPORT USERS’ NET MONTHLY
HOUSEHOLD INCOME
Earn
€2,000+
62%
Earn less
than
€2,100
38%
Source: NetObserver Autumn Survey (Base: respondents excluding “Do not know” and “Do not wish to answer”)

7. Family men
% of talkSPORT users with children
3 Children +
6%
2 Children
17%
No Children
45%
1 Child
32%
Source: NetObserver Autumn Survey

8. High levels of e-commerce
% of talkSPORT listeners who shop online
Index
101
In the last 6 months
Yes, but not in last 12 months
Never
9%
87%
96%
Inde
x
104
Index
147
5% Index
59
% of users

9. Interests extends to purchasing
Where talkSPORT.co.uk users spend their money
66%
Index
93
51%
51%
Index
82
Index
107
47%
46%
Index
157
Index
101
42%
Index
114
37%
Index
114
32%
Index
89
27%
Index
99
14%
Index
135

10. talksport sits in the i-Believe Sports Channel
14 million Page Impressions and 925,000 Users

11. Example Advertiser :
Setanta Sports Skin on talksport.com Oct 2013

12. Ad formats available
•
•
•
•
Site Skins + HPTO
Billboards: €10 cpm
MPUS, Leaderboards, Skyscrapers: €6 cpm
Digital Audio

13. Digital Audio
• Digital Audio
– 15” pre roll audio ads
– 30” in stream audio ads that kick in on digital once
broadcast stream goes into ad break
• every time an ad is served it is served against an
individual user as the listening is 1 to 1 but you still buy
using CPM so in effect a thousand impacts
€4 cpm