This document discusses the opportunity for foreign language SEO, specifically targeting Spanish speakers. It notes that only 2 of the top 10 GDP countries in the world primarily speak English. Many US companies are missing out on the large Hispanic market within the US, which has an equivalent GDP to Canada. The document provides tips for targeting foreign languages, such as translating main keywords, content, URLs and metadata. It emphasizes testing concepts with a proof of concept, continuously verifying changes, and being ready to expand to mobile and other languages.

1. Foreign Language: The New Longtail
by Zeph Snapp, President – Not Just
SEO, @notjustseo
Tweet with Mozinar attendees: #mozinar
Technical problems or feedback:
Please email team@seomoz.org

2. Hi, I’m Zeph!

9. Foreign Language SEO:
The New Long-Tail

10. Only 2 out
of the top
ten GDP’s in
the world
speak
English
en.wikipedia.org/wiki/List_of_countries_by_GDP_(PPP)

11. www.internetworldstats.com/stats7.htm

12. www.mediapost.com/publications/article/175044/greenlight-study-analyzes-multilingual-searches-
d.html?edition=47042#ixzz2Cuk48RRF

13. Because Foreign Language SERP’s Suck
www.seomistry.com/2012/05/03/baidu-seo

14. English SERP: AVG DA 59

15. Mexico SERP: AVG DA 43

16. www.terry.uga.edu/news/releases/2012/buying-power.html

17. US Foreign Languages
www.census.gov/hhes/socdemo/language/

18. ahaa.org/default.asp?contentID=161

19. US HISPANICS GDP = CANADA

20. Determine The Opportunity

21. Internal Resources
User Names Filter
names.mongabay.com

22. Cross-Reference With User Info
names.mongabay.com

23. Google Analytics: Language
You are ready
for Foreign
Language SEO

24. Google Analytics: Country
OK, So I Cheated

25. Largest Hispanic Markets
Customers?
ahaa.org/default.asp?contentID=161

26. No Internal Data?
Over 80% of US
Hispanics are of
Mexican descent
www.pewhispanic.org/hispanic-population-in-select-u-s-metropolitan-areas/#map

27. Proof of Concept

28. Translate Main Keywords

29. Tease Out The Long-Tail

30. Multi-lingual On-Page
Don’t Mess This Up

31. Subdomains, Sudirectories,
or ccTLDs?

32. www.stateofsearch.com/international-multilingual-sites-criteria-to-establish-seo-friendly-structure

33. ProTip: Translate URL’s for better UX

34. Translation #FAIL
www.anarojo.net/tag/malas-traducciones

35. Free Translation Template!
notjustseo.com/services/translation/template.html

36. URL, Metadata
notjustseo.com/services/translation/template.html

37. Break Up The Design
notjustseo.com/services/translation/template.html

38. Turn It Into Text Boxes
notjustseo.com/services/translation/template.html

39. Show Changes
notjustseo.com/services/translation/template.html

40. ABV (Always Be Verifying)

41. Decide On A Tone

42. Content & Social
Really Works!

43. Success: Tripadvisor
“Viaje a Cancun” “Viaje a Ciudad de México” “Viaje a Baja California”
Six Place First Place Second Place

44. Spanish Inbound = Traffic

45. Final Tips

46. Go Mobile
outspokenmedia.com/seo/make-your-international-visitors-feel-welcome

47. Be Ready

48. Q&A Time!
@notjustseo
http://notjustseo.com
zeph@notjustseo.com
http://seomoz.org/webinars