2. Who are we talking to?
Non-Executive Directors
Board Member
Fiduciary & Legal Duty
Independent
Constructive Challenge
Not technical/security
specialist
Intelligent
Experienced
20-40 Days a year
Executive Director
Board Member
Fiduciary & Legal Duty
Responsible for
management and
administration
Not technical/security
specialist
Intelligent
Experienced
Full-Time Employee
Senior Managers
Not a Board Member
Responsible for execution
Unlikely to be
technical/security specialist
May have conflicting
agenda
Intelligent
Full-Time Employee
Collective Decisions & Responsibility
3. What do they want and need?
Trust Confidence
Protection of Data
Protection of Brand
Loss Avoidance
Risk Exposure
State of Compliance
Peer Benchmarks
4. What do we want?
Sponsorship Access
Funding
Resources
Support
Career
Decisions
Guidance
Challenge
Context
5. Formal Engagement
Summary:
One page only
“speed read”
Why they are seeing the paper?
Articulate outcome
State the objective
Summarise key points
Clear narrative
Consider audience needs
What do they know?
What do they need to know?
Avoid acronyms or jargon
Short paragraphs
Sub-Headings
Format
Length & Appendices
Draft early
Review, review, review
Board Papers
6. Formal Engagement
Presenting
Identify & manage stakeholders
Difficult conversations in advance
Take paper as read
3 key messages
Identify attendee biases
Be ready for hard questions
Be confident – you’re the expert!
Management Information
How can the board realistically
respond to the data?
Is the data relevant to a business
goal?
Goals / Questions / Metrics
KRI / KCI / KPI
Trends / %s
7. Informal Engagement
Stories
Positive for encouragement
Negative for warning
Be truthful, credible and candid
Consider how the listener will
relate to the story
Embed vital information but keep
it simple
Have the numbers available
Relate it to the business
‘Why’ over ‘what’ and ‘how’
9. Dangerous Territory
All Green all the time
Red for effect
Overconfidence
Failure to deliver on time
Disagreement in formal meetings
Not knowing the detail