This document discusses corporate social responsibility initiatives that a company could implement. It describes initiatives like partnering with charitable platforms Telco Together and ImpactPay that allow employees to donate skills/funds and track their impact. The document also suggests internal fundraising drives like a gift drive and participating in community walks/runs. The goal is to positively impact society through CSR, boost employee engagement, and build a sustainable brand.

1. Corporate Social
Responsibility | 2019

2. “Organizations are no longer assessed based only on traditional metrics such as financial performance,
or even the quality of their products or services. Rather, organizations today are increasingly judged on
the basis of their relationships with their workers, their customers, and their communities, as well as
their impact on society at large”
- Deloitte Global Human Capital Trends 2018
CSR | Planting
the seed

3. Contents
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T H E I N T E N T I O N
T H E F O C U S
T H E I D E A S
T H E R E S T

4. Paying it forward
Make an impact & build a socially responsible brand
Today, companies with global mindsets are celebrated as philanthropic thought
leaders. Corporate Social Responsibility (CSR) initiatives increase media visibility and
help to build a modern and sustainable brand, in turn driving growth and reputation, as
well as employee and client engagement. Clients, investors and customers alike value
businesses they can believe in and stand behind. A study of 22,000 investment
professionals found that 78 percent have increased their investments in CSR-focused
firms. (Schroders, Global investor study 2017)
Foster a positive organisational culture
Companies dedicated to serving their communities are more likely to attract and retain
valuable and engaged employees. A strong CSR program increases a firm's inimitability
and competitive advantage; investing in human capital fosters an organisational
culture of knowledge and trust. CSR engenders goodwill amongst teams, aligns
strategy to organisational values, and motivates employees to increase their of
productivity.
THE PERKS
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5. Ingenuity
Innovative ideas from capitalising
on existing skills & capabilities.
Team-building and pursuing
company values.
Meaningful social contributions
affecting positive change.
GrowthGiving
W h a t m a t t e r s
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6. Priorities for growth
Embodiment of core business values
Vision | mission | company values | organisational culture | brand clarity
Leveraging of unique capabilities & resources
Talent | tech | platforms | network | clients
Innovative & forward thinking integration
Tech integration | Conceptually meaningful & relevant
Building of relationships
Community | clients & customers | employee morale & engagement
T H E F O C U S
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7. Impactful initiatives
Impact Pay
Telco Together1
2
3
4
Charity of choice integration
The rest
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8. Melbourne-based charity, Telco Together, is a platform that enables tech and telecommunications
companies to make meaningful social contributions.
Telco Together
Fundraising and skill sharing initiatives tap into organisational talent
to help people in need and support local charities.
100% of funds raised go to one of four partners; Beacon Foundation,
Reach Out, Red Dust and Second Bite. Each partner runs highly-
regarded outreach programs addressing issues around: closing the
gap, homelessness and food security, mental health, as well as youth
unemployment and disadvantage.
Since 2012, Telco Together has raised over $2.1 million for its partners.
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9. Solving problems around:Telco's Match-making events
Telco Together’s Skills Exchange involves
‘match-making’ events held in Melbourne
and Sydney. They give charities an
opportunity to pitch a small technological
problem to a room full of tech specialists,
who then use some of their volunteering
leave to help solve the issue.
These events offer a unique opportunity for
volunteers to help charities fix relatively
simple problems or make small
improvements, enabling organisations to
continue to affect positive change in the
community.
Cloud storage Database management
& data integrity
Website setup &
maintenance
Google adwords
& analytics
CRM systems Donor management
systems
Cyber securityImage
digitisation
Getting involved
blueshyft could send a tech team to
contribute to the next Sydney Skills
Exchange in March, 2019.
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10. A consumption-based giving platform, ImpactPay enables consumers to make micro-donations
with each purchase. Collectively, many small donations can affect big change.
ImpactPay
Track your impact | Users can select (in-app) where their money goes
based on specific projects, as opposed to organisations. Users choose
projects that inspire them, then use the platform's real-time updates to
track their impact.
No credit policy | As a Mastercard prepaid debit card, ImpactPay is
designed for budgeted, everyday spending. The digital wallet provides
a detailed overview of each transaction made using the card, providing
insight into spending habits.
Smart goals | Set a target amount and date, and ImpactPay's smart
goal tool sets aside regular savings, away from daily spending money.
Other benefits | Remote card locking & secure data storage.
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11. The industry is crying out for
technology such as this. As we see
traditional giving declining, it’s
important to embrace new ideas and
new technologies."
Tapping into new ways of giving
The next generation of donors want giving
to be easy, transparent and in real-time.
They want to be part of a responsible,
informed social tribe, and they want to give
from their smartphones:
ImpactPay: Getting involved
Promote ImpactPay in the office.
Look into ImpactPay's partnership with CoinJar
and explore future collaborations.
- Arani Duggan, Ronald
McDonald House Charities
1. Download app 2, Choose a project
to support
4. Use ImpactPay card
for daily transactions
5. Track donations and
watch project progress
ImpactPay: The customer journey
3. Set the amount to
give per transaction
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12. 1. Christmas unwrapped
A gift-giving appeal in the office to
support families in need this
Christmas.
Other potential initiatives to
pursue on the side.
Walks, marathons and fun-runs
incorporating team fundraising,
training and giving.
3. Side hustles2. Sweating it out
THE REST
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13. Christmas unwrapped
A gift-giving appeal in the workplace
to support families in need this
Christmas.
Bring | Unwrapped non-perishable food item, toys, gift packs etc.
Dates | Gifts due by Thurs 20th Dec.
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14. Sweating it out
Walks & fun-runs incorporating
team training and fundraising.
SMH Sun Run | Dee Why to Manly (2nd February, 2019) - 7 or 10km.
The Bloody Long Walk | Palm Beach to Manly (8 September, 2019) or
Malabar to The Rocks (3 November, 2019) - 35km.
For Fitness Sake |Move 25, 50 or 100km in ten days in your own time.
Track your progress against your team's in-app (1-10 March, 2019).
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15. Side Hustles
Other potential initiatives to pursue
on the side.
OzHarvest | Corporate volunteering: cooking classes, OzHarvest
marketplace, food drive.
Charity of choice integration | A charity or social enterprise featured on
the blueshyft platform for a period of time. Customers can make donations
via the blueshyft iPad.
Good2Give | An alternative workplace giving program with clients
including PwC, Qantas and Unilever. The platform has a more extensive
range of charities addressing a diverse range of issues.
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