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Building a Dynamic Global Learning Environment
Business Challenges and Objectives
RSA is a giant in the insurance industry. The company’s 22,000 employees provide
comprehensive insurance solutions to millions worldwide. A historic organisation with
300-plus years of tradition, RSA is comprised of numerous strong individual businesses.
Yet its Learning and Development (L&D) processes were out of date and there was a
general lack of L&D resources. Learning was delivered regionally, resulting in duplication
of effort; the focus remained on face-to-face training – with no means of following up –
and only the UK used technology in its L&D initiatives. In short, the existing system was
not effective for the organisation.
As RSA sought to more closely align employee development to organisational growth,
the company’s L&D team created a capability framework to identify skill gaps across
the organisation. They determined the best way to close those gaps was through the
adoption of learning technologies. Such a comprehensive solution would deliver:
•	 One single global platform, eliminating the need for employees to log onto 		
	 multiple systems.
•	 Immediate Internet access for convenience.
•	 Capability-aligned learning, giving people a roadmap for where they have to go next.
•	 Translated, localised learning collateral in 15 languages to maximise 			
	 global performance.
•	 The ability for various regions to develop their own culturally-influenced content.
The journey/selection process
In RSA’s L&D team embarked on a quest to find a suitable partner to help build a
capability-aligned learning environment that was simple to use, yet powerful and
intuitive.
Cornerstone OnDemand’s Software-as-a-Service (SaaS) delivery model appealed
to RSA because of its global capability, simplicity, multilingual and multi-region
and technical capabilities. RSA was also impressed with Cornerstone’s ability to
address its many challenges, including implementing a new platform from scratch,
integrating HR data and the new capability framework.
About rsa
Boasting a rich heritage that dates back to
1710, London-based RSA is the world’s oldest
insurance company still trading under its
original name. Organised into three main
operational divisions – UK, International, and
Emerging Markets – RSA provides property,
casualty, motor, and household insurance
products and services in 130 countries. A
FTSE 100 company listed on the London
Stock Exchange, the current company
structure was created in 1996 through the
merger of two of the UK’s largest insurance
companies, Royal Insurance and Sun Alliance.
Dedicated to innovation, RSA is proud to be
the UK’s first carbon-neutral insurer and a
member of the FTSE4Good Index of ethical
businesses.
Vertical/Industry: Financial Services
Region: Asia, Europe, North America, South
America, and the Caribbean
Live Since: 2010
Number Of Employees: 22,000
Platforms/Solutions:
Cornerstone Learning, Cornerstone Connect
Future Platform:
•	 Cornerstone Performance
•	 Cornerstone Succession
Business Impact:
•	 Cost Savings
•	 Compliance
•	 Productivity
•	 Retention
•	 Talent Readiness
www.rsagroup.com
CLIENT SUCCESS STORY
Empowering People
Cornerstone OnDemand is a global provider of comprehensive learning and
talent management software and services. We enable organisations to meet the
challenges they face in empowering their people and maximising the productivity
of their human capital. To learn more, visit www.cornerstoneondemand.co.uk.
© 2011 Cornerstone OnDemand, Inc. All Rights Reserved.
p +44 (0)203 008 4356 | f +44 (0)20 7492 1979
The Result/Business Impact
In late 2009, RSA invested in Cornerstone’s Learning Management System, Cornerstone
Learning, along with its social networking platform, Cornerstone Connect.
Implementation was swift, and RSA’s new learning platform, the Learning Zone, went
live in July 2010 in the UK. Less than a year later, all 22,000 employees were online (in 13
languages) and an L&D Centre of Excellence had been created.
Billed as a one-stop Internet solution, the Learning Zone was launched with great fanfare,
beginning with a high energy dynamic online ad built around RSA’s core customer
proposition“Keeping you moving.” This time, however, the focus was on employees and
how the Learning Zone keeps them moving in their careers through greater access to
learning and development.
In addition to helping employees develop a roadmap for L&D participation, the Learning
Zone gives managers the opportunity to build development plans, assign learning and
check on employees’progress, while bolstering their own capabilities to progress in their
own careers.
“Cornerstone Learning allows us to be much more scientific in the way we approach
our budget for L&D,”says Justin Dunn, head of group learning and development, RSA
Insurance Group plc.“ Rather than just putting our finger in the air and thinking we know
what learning needs to be achieved, we know exactly which skills are missing.”
Additional benefits realised include:
•	Improved employee engagement:
Employees are embracing the opportunity
to take responsibility for their own learning
and development, enthusiastically logging
into the Learning Zone to build the skills
and knowledge needed not only for their
current role, but for whatever role they take
on next.“ The beauty of using Cornerstone
is, it’s given everybody the opportunity
to look at what skills are required for their
job today and their job six months and
12 months down the line,”says Dunn.“ It’s
given the appetite back to the employees
and that’s why the Learning Zone has
become so useful to them.”
•	Cost savings: The ability to realise
huge cost savings was one of the Learning
Zone’s key selling points for RSA’s CFO and
CEO. Cornerstone Learning has enabled
RSA to convert classroom-based learning
to e-learning and reduce the duration of
key programmes, resulting in significant
savings. Case in point: the company’s five-
module“Introduction to Insurance”course,
which would have cost over 1 million to
deliver face to face, primarily due to travel
expenses. Delivery of the same course now
costs £17,000 including translation costs.
•	Increased involvement and buy-in
at the executive level: Impressed by
Cornerstone’s ease of use, RSA’s executive
team immediately began accessing the
Learning Zone, not only for their own
personal development, but also to assign
learning to their direct reports.
future plans
RSA plans to build on the success of the
Learning Zone by increasing usage in such
key areas as compliance, induction, and
key business deliverables. The L&D team is
working to expand executives’use of the
platform for mentoring and other initiatives.
Some aspects of the system may even be
shared with customers, enabling training
across the extended enterprise. Over the
coming months, the company plans to
introduce the Performance and Talent
features of the Cornerstone solution and
increase its usage of Connect, Cornerstone’s
enterprise social networking platform, to
assist with creating communities.
”
“The Cornerstone solution is intuitive,
personalised, and people-focused. If
we had gone with a different supplier,
we wouldn’t have as many features and
benefits for Learning Zone. It would
feel too technical and I don’t think the
usage would be as great.
- Justin Dunn
RSA Insurance Group plc
Screenshot of RSA’s Personalised
Welcome page

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Talent2 csod rsa case study-2011

  • 1. Building a Dynamic Global Learning Environment Business Challenges and Objectives RSA is a giant in the insurance industry. The company’s 22,000 employees provide comprehensive insurance solutions to millions worldwide. A historic organisation with 300-plus years of tradition, RSA is comprised of numerous strong individual businesses. Yet its Learning and Development (L&D) processes were out of date and there was a general lack of L&D resources. Learning was delivered regionally, resulting in duplication of effort; the focus remained on face-to-face training – with no means of following up – and only the UK used technology in its L&D initiatives. In short, the existing system was not effective for the organisation. As RSA sought to more closely align employee development to organisational growth, the company’s L&D team created a capability framework to identify skill gaps across the organisation. They determined the best way to close those gaps was through the adoption of learning technologies. Such a comprehensive solution would deliver: • One single global platform, eliminating the need for employees to log onto multiple systems. • Immediate Internet access for convenience. • Capability-aligned learning, giving people a roadmap for where they have to go next. • Translated, localised learning collateral in 15 languages to maximise global performance. • The ability for various regions to develop their own culturally-influenced content. The journey/selection process In RSA’s L&D team embarked on a quest to find a suitable partner to help build a capability-aligned learning environment that was simple to use, yet powerful and intuitive. Cornerstone OnDemand’s Software-as-a-Service (SaaS) delivery model appealed to RSA because of its global capability, simplicity, multilingual and multi-region and technical capabilities. RSA was also impressed with Cornerstone’s ability to address its many challenges, including implementing a new platform from scratch, integrating HR data and the new capability framework. About rsa Boasting a rich heritage that dates back to 1710, London-based RSA is the world’s oldest insurance company still trading under its original name. Organised into three main operational divisions – UK, International, and Emerging Markets – RSA provides property, casualty, motor, and household insurance products and services in 130 countries. A FTSE 100 company listed on the London Stock Exchange, the current company structure was created in 1996 through the merger of two of the UK’s largest insurance companies, Royal Insurance and Sun Alliance. Dedicated to innovation, RSA is proud to be the UK’s first carbon-neutral insurer and a member of the FTSE4Good Index of ethical businesses. Vertical/Industry: Financial Services Region: Asia, Europe, North America, South America, and the Caribbean Live Since: 2010 Number Of Employees: 22,000 Platforms/Solutions: Cornerstone Learning, Cornerstone Connect Future Platform: • Cornerstone Performance • Cornerstone Succession Business Impact: • Cost Savings • Compliance • Productivity • Retention • Talent Readiness www.rsagroup.com CLIENT SUCCESS STORY Empowering People
  • 2. Cornerstone OnDemand is a global provider of comprehensive learning and talent management software and services. We enable organisations to meet the challenges they face in empowering their people and maximising the productivity of their human capital. To learn more, visit www.cornerstoneondemand.co.uk. © 2011 Cornerstone OnDemand, Inc. All Rights Reserved. p +44 (0)203 008 4356 | f +44 (0)20 7492 1979 The Result/Business Impact In late 2009, RSA invested in Cornerstone’s Learning Management System, Cornerstone Learning, along with its social networking platform, Cornerstone Connect. Implementation was swift, and RSA’s new learning platform, the Learning Zone, went live in July 2010 in the UK. Less than a year later, all 22,000 employees were online (in 13 languages) and an L&D Centre of Excellence had been created. Billed as a one-stop Internet solution, the Learning Zone was launched with great fanfare, beginning with a high energy dynamic online ad built around RSA’s core customer proposition“Keeping you moving.” This time, however, the focus was on employees and how the Learning Zone keeps them moving in their careers through greater access to learning and development. In addition to helping employees develop a roadmap for L&D participation, the Learning Zone gives managers the opportunity to build development plans, assign learning and check on employees’progress, while bolstering their own capabilities to progress in their own careers. “Cornerstone Learning allows us to be much more scientific in the way we approach our budget for L&D,”says Justin Dunn, head of group learning and development, RSA Insurance Group plc.“ Rather than just putting our finger in the air and thinking we know what learning needs to be achieved, we know exactly which skills are missing.” Additional benefits realised include: • Improved employee engagement: Employees are embracing the opportunity to take responsibility for their own learning and development, enthusiastically logging into the Learning Zone to build the skills and knowledge needed not only for their current role, but for whatever role they take on next.“ The beauty of using Cornerstone is, it’s given everybody the opportunity to look at what skills are required for their job today and their job six months and 12 months down the line,”says Dunn.“ It’s given the appetite back to the employees and that’s why the Learning Zone has become so useful to them.” • Cost savings: The ability to realise huge cost savings was one of the Learning Zone’s key selling points for RSA’s CFO and CEO. Cornerstone Learning has enabled RSA to convert classroom-based learning to e-learning and reduce the duration of key programmes, resulting in significant savings. Case in point: the company’s five- module“Introduction to Insurance”course, which would have cost over 1 million to deliver face to face, primarily due to travel expenses. Delivery of the same course now costs £17,000 including translation costs. • Increased involvement and buy-in at the executive level: Impressed by Cornerstone’s ease of use, RSA’s executive team immediately began accessing the Learning Zone, not only for their own personal development, but also to assign learning to their direct reports. future plans RSA plans to build on the success of the Learning Zone by increasing usage in such key areas as compliance, induction, and key business deliverables. The L&D team is working to expand executives’use of the platform for mentoring and other initiatives. Some aspects of the system may even be shared with customers, enabling training across the extended enterprise. Over the coming months, the company plans to introduce the Performance and Talent features of the Cornerstone solution and increase its usage of Connect, Cornerstone’s enterprise social networking platform, to assist with creating communities. ” “The Cornerstone solution is intuitive, personalised, and people-focused. If we had gone with a different supplier, we wouldn’t have as many features and benefits for Learning Zone. It would feel too technical and I don’t think the usage would be as great. - Justin Dunn RSA Insurance Group plc Screenshot of RSA’s Personalised Welcome page