Taking a Social Safari involves having employees thoroughly review a company's online presence from multiple perspectives to understand how customers view the business and how to leverage online resources. The social safari includes having employees review: 1) The company website in detail and discuss how each section can be used with customers. 2) The company's social media sites and conversations to continue engaging customers online and in-store. 3) Competitors' sites to identify differences that can become competitive advantages and mistakes to avoid. 4) Industry sites to understand how they differ from the company's sites and how to use them with customers. 5) Customer reviews on the company and competitors to address issues and learn from positive