Boden\'s presentation at TagMeet where TagMan (the Tag Management System with real-time attribution) clients all met up.
See also his Q&A on blog.tagman.com
The International 505 class will return to Lake Michigan in 2010 for the North American Championship held in Chicago from June 24-27. This will mark the second time the event has been held on Lake Michigan, with the first in 1978. The 505 is a two-person dinghy that is high-performance but also emphasizes fun, with an open rule structure and minimal weight. The upcoming regatta in Chicago is expected to draw around 35 boats and 70 competitors to race on Lake Michigan.
The document defines and describes several common computer hardware components: monitors display images generated by computers using LCD or CRT technology; keyboards use buttons to input letters, numbers, and commands through mechanical or electronic switches; mice detect motion to control a pointer on screen using buttons and wheels; speakers output audio through headphone jacks or USB connections; printers provide physical printouts of electronic documents using paper or transparency media. The document was created, scored, directed and presented by Ralph Renzo V. Dayrit.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins in the brain which elevate mood and support the growth of new brain cells.
- A survey of 962 YouTube subscribers was conducted to understand how to encourage more viewers to visit the CollegeHumor website.
- The survey found that most viewers stay on YouTube out of habit, though some were unaware of the one-month delay for videos on the site. Knowing about the delay slightly increased likelihood of visiting the CollegeHumor site.
- Increasing promotions about exclusive content and series continuations on the CollegeHumor site was suggested to draw more viewers from YouTube to the site.
The document discusses proposed redesigns to navigation across various pages on a website, including the homepage, video index, video player, picture index, picture page, article pages, user pages, and more. Comparisons are made between current and proposed designs with notes provided. The goal is to improve navigation and the overall user experience on the site.
Notice of Race, 2010 505 North American Chamionshipsiqcraig
The 2010 North American Championship for the International 505 Class will be held June 23-27 in Chicago, Illinois and hosted by the Chicago Yacht Club. Racing will take place on Lake Michigan east of Belmont Harbor. Competitors must register and have their boats measured on June 23rd. Racing will consist of multiple races from June 24-27, with at least one race needed to constitute a valid championship. Prizes will be awarded to the top finishing teams and sailors.
How To Effectively Learn Medical Englishguest7f7646d
The document discusses how to effectively learn medical English, including using proper medical collocations and terminology, understanding differences between medical and colloquial English, recognizing common abbreviations, and utilizing internet resources to aid in cultural and linguistic context. It provides numerous examples of medical terms and their colloquial equivalents, as well as lists of common abbreviations and recommended online resources for medical learning. Ensuring clear communication with patients in a way they understand is emphasized.
The International 505 class will return to Lake Michigan in 2010 for the North American Championship held in Chicago from June 24-27. This will mark the second time the event has been held on Lake Michigan, with the first in 1978. The 505 is a two-person dinghy that is high-performance but also emphasizes fun, with an open rule structure and minimal weight. The upcoming regatta in Chicago is expected to draw around 35 boats and 70 competitors to race on Lake Michigan.
The document defines and describes several common computer hardware components: monitors display images generated by computers using LCD or CRT technology; keyboards use buttons to input letters, numbers, and commands through mechanical or electronic switches; mice detect motion to control a pointer on screen using buttons and wheels; speakers output audio through headphone jacks or USB connections; printers provide physical printouts of electronic documents using paper or transparency media. The document was created, scored, directed and presented by Ralph Renzo V. Dayrit.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins in the brain which elevate mood and support the growth of new brain cells.
- A survey of 962 YouTube subscribers was conducted to understand how to encourage more viewers to visit the CollegeHumor website.
- The survey found that most viewers stay on YouTube out of habit, though some were unaware of the one-month delay for videos on the site. Knowing about the delay slightly increased likelihood of visiting the CollegeHumor site.
- Increasing promotions about exclusive content and series continuations on the CollegeHumor site was suggested to draw more viewers from YouTube to the site.
The document discusses proposed redesigns to navigation across various pages on a website, including the homepage, video index, video player, picture index, picture page, article pages, user pages, and more. Comparisons are made between current and proposed designs with notes provided. The goal is to improve navigation and the overall user experience on the site.
Notice of Race, 2010 505 North American Chamionshipsiqcraig
The 2010 North American Championship for the International 505 Class will be held June 23-27 in Chicago, Illinois and hosted by the Chicago Yacht Club. Racing will take place on Lake Michigan east of Belmont Harbor. Competitors must register and have their boats measured on June 23rd. Racing will consist of multiple races from June 24-27, with at least one race needed to constitute a valid championship. Prizes will be awarded to the top finishing teams and sailors.
How To Effectively Learn Medical Englishguest7f7646d
The document discusses how to effectively learn medical English, including using proper medical collocations and terminology, understanding differences between medical and colloquial English, recognizing common abbreviations, and utilizing internet resources to aid in cultural and linguistic context. It provides numerous examples of medical terms and their colloquial equivalents, as well as lists of common abbreviations and recommended online resources for medical learning. Ensuring clear communication with patients in a way they understand is emphasized.
This document provides information about the 2010 505 North American Championship hosted by the Chicago Yacht Club from June 23-27. It outlines the general schedule including races, social events and awards ceremonies. Details are given about registration, measurement, launching facilities, parking and local transportation. Information is also provided about local provisions, diversions and contact information for the event chairmen.
The survey of 962 YouTube subscribers found that while most viewers visit the CollegeHumor website, only half regularly jump between YouTube and the site. Awareness of exclusive content and a one month delay on YouTube helped encourage some viewers to engage more with CollegeHumor.com. However, habits and preference for YouTube's interface prevented many from regularly using the site. The survey suggests CollegeHumor should promote exclusive serial content and previews to drive more traffic between platforms and address misconceptions about video quality to improve viewership across sites.
This document discusses the opportunities and challenges for Android as a convergence device platform. It outlines three main Android platforms - those standardized by Google, powered by other manufacturers, and based on other operating systems. It suggests manufacturers can differentiate through design, price, custom UIs and own brand services. Evolving with HTML5 brings opportunities. Android offers a big opportunity as a single marketplace, tools and framework for developers across devices.
Kandroid 4th Seminar Design The Life 22 Oct2009sbroh
The document summarizes a 2009 seminar on Android mobile products. It discusses the Android smartphone market share in 2009 and roadmaps from manufacturers like HTC, Samsung, LG and Motorola. It also covers considerations for Android mobile product planning, differences between proprietary and open operating systems, and a conceptual Streamliner Android product proposition from Design The Life. The Streamliner emphasizes design, user experience and service integration differentiation based on the Android platform.
Hongik Internet is a South Korean web design and consulting firm founded in 1997. It has grown to 50 employees and provides services such as web design, content writing, online advertising, and e-business consulting. The CEO, Christopher Roh, has a background in English studies and previous experience founding an insurance agency. Hongik has worked with clients such as Intel, Samsung, and LG. It aims to continue growing its business and expanding its service offerings through mergers, investments in other internet companies, and developing new technical solutions.
This document provides resources on pronunciation for medical English terms, including phonetics symbols for consonants and vowels. It includes lists of medical terms with phonetic pronunciations as an exercise. Resources listed are books, audio CDs and cassettes that pair medical terminology with audio pronunciations to aid learning. The document emphasizes that online dictionaries allow listening to pronunciations, while paper dictionaries provide definitions in context.
Oliver Elliott, Boden - using TagMan path to conversion data to drive custome...TagMan
The document discusses optimizing marketing paths to conversion. It talks about how traditional attribution models don't work well for optimization because they are not customer-focused. It introduces the concept of path to conversion data, which tracks customer journeys across multiple channels and touchpoints. This allows identifying successful marketing combinations and sequences that drive conversions.
Sales meeting outlining the changes that were made to some of PAR's standard forms as of January 1, 2020. New items were added to personal property clause in addition to a new paragraph that was added regarding the Internet of Things (IoT). We also discussed what lies ahead in real estate and the paradigm shift that needs to occur to embrace new ways of doing business.
The document discusses how different media like the internet, television, and gaming can contribute to an advertising campaign while considering the brand and current digital environment. It analyzes the reach and market share of digital television providers in the Netherlands. It also discusses opportunities for online communities, gaming, peer-to-peer sharing, and the decline of mass media. The proposal recommends investing in online branded gaming, setting up online communities for customer relations, and doing research on the effects of the digital age.
The document discusses how different media like the internet, television, and gaming can contribute to an advertising campaign while considering the brand and current digital environment. It analyzes the reach and market share of digital television providers in the Netherlands. It also discusses opportunities for online communities, gaming, peer-to-peer sharing, and the decline of mass media. The proposal recommends investing in online branded gaming, setting up online communities for customer relations, and doing research on the effects of the digital age.
The document discusses time series sales data analysis and marketing mix modeling. It includes:
1. Building regression models to measure the impact of price, competitor activity, and TV advertising on sales over time.
2. Decomposing total sales into base sales and incremental sales from various factors.
3. Calculating return on investment for marketing activities by comparing incremental revenue to costs.
This document summarizes the findings of a report on online branding in Europe. It showed that online advertising spending in Europe grew 4.5% in 2009 to €14.7 billion, outpacing other media but slowing from 2008. Search advertising strengthened its lead with 46% of total spend and 10.8% growth, while display grew 0.3%. The top 6 countries—UK, Germany, France, Italy, Netherlands, and Spain—accounted for 76% of total online advertising spending in Europe.
- The document reports quarterly financial results for TTK Prestige for the quarter ended June 2012.
- Sales for the quarter rose 29.76% to Rs. 3025.30 million from Rs. 2331.40 million in the same period last year.
- Net profit for the quarter grew 21.07% to Rs. 306.80 million from Rs. 253.40 million last year.
- Operating profit increased to Rs. 464.70 million for the quarter compared to Rs. 378.80 million in the corresponding quarter of the previous year.
Creating a User-Centric and Data Driven Mindset1508 A/S
Our online morgenbooster: Creating a User-Centric and Data Driven Mindset
How do you embark on a comprehensive digital transformation and create the foundation for a member-centric and data driven ecosystem?
The SKF Group reported record levels of operating profit and margins for the second quarter and first half of 2010. Organic sales growth was strong across all divisions, particularly in Asia/Pacific. SKF opened new factories and technical centers around the world. Outlook for the third quarter indicates demand will be significantly higher than 2009 and slightly up from Q2 2010.
90 Mins Session On PE and VC To MBA Students Of Jaipuria .pdfRaghu470474
The document provides an example case study of a pizza delivery outlet business to illustrate a value creation framework. Over 5 years, it models revenue growth from increasing pizza orders and prices, as well as costs including inputs, occupancy, salaries, marketing, investments in fixed assets and working capital. It also shows the financing sources including initial owner capital, loans, repayments and interest costs. The case study uses this example business to demonstrate how private equity/venture capital firms evaluate opportunities and work with companies to scale operations and increase value over time.
This document provides information about the 2010 505 North American Championship hosted by the Chicago Yacht Club from June 23-27. It outlines the general schedule including races, social events and awards ceremonies. Details are given about registration, measurement, launching facilities, parking and local transportation. Information is also provided about local provisions, diversions and contact information for the event chairmen.
The survey of 962 YouTube subscribers found that while most viewers visit the CollegeHumor website, only half regularly jump between YouTube and the site. Awareness of exclusive content and a one month delay on YouTube helped encourage some viewers to engage more with CollegeHumor.com. However, habits and preference for YouTube's interface prevented many from regularly using the site. The survey suggests CollegeHumor should promote exclusive serial content and previews to drive more traffic between platforms and address misconceptions about video quality to improve viewership across sites.
This document discusses the opportunities and challenges for Android as a convergence device platform. It outlines three main Android platforms - those standardized by Google, powered by other manufacturers, and based on other operating systems. It suggests manufacturers can differentiate through design, price, custom UIs and own brand services. Evolving with HTML5 brings opportunities. Android offers a big opportunity as a single marketplace, tools and framework for developers across devices.
Kandroid 4th Seminar Design The Life 22 Oct2009sbroh
The document summarizes a 2009 seminar on Android mobile products. It discusses the Android smartphone market share in 2009 and roadmaps from manufacturers like HTC, Samsung, LG and Motorola. It also covers considerations for Android mobile product planning, differences between proprietary and open operating systems, and a conceptual Streamliner Android product proposition from Design The Life. The Streamliner emphasizes design, user experience and service integration differentiation based on the Android platform.
Hongik Internet is a South Korean web design and consulting firm founded in 1997. It has grown to 50 employees and provides services such as web design, content writing, online advertising, and e-business consulting. The CEO, Christopher Roh, has a background in English studies and previous experience founding an insurance agency. Hongik has worked with clients such as Intel, Samsung, and LG. It aims to continue growing its business and expanding its service offerings through mergers, investments in other internet companies, and developing new technical solutions.
This document provides resources on pronunciation for medical English terms, including phonetics symbols for consonants and vowels. It includes lists of medical terms with phonetic pronunciations as an exercise. Resources listed are books, audio CDs and cassettes that pair medical terminology with audio pronunciations to aid learning. The document emphasizes that online dictionaries allow listening to pronunciations, while paper dictionaries provide definitions in context.
Oliver Elliott, Boden - using TagMan path to conversion data to drive custome...TagMan
The document discusses optimizing marketing paths to conversion. It talks about how traditional attribution models don't work well for optimization because they are not customer-focused. It introduces the concept of path to conversion data, which tracks customer journeys across multiple channels and touchpoints. This allows identifying successful marketing combinations and sequences that drive conversions.
Sales meeting outlining the changes that were made to some of PAR's standard forms as of January 1, 2020. New items were added to personal property clause in addition to a new paragraph that was added regarding the Internet of Things (IoT). We also discussed what lies ahead in real estate and the paradigm shift that needs to occur to embrace new ways of doing business.
The document discusses how different media like the internet, television, and gaming can contribute to an advertising campaign while considering the brand and current digital environment. It analyzes the reach and market share of digital television providers in the Netherlands. It also discusses opportunities for online communities, gaming, peer-to-peer sharing, and the decline of mass media. The proposal recommends investing in online branded gaming, setting up online communities for customer relations, and doing research on the effects of the digital age.
The document discusses how different media like the internet, television, and gaming can contribute to an advertising campaign while considering the brand and current digital environment. It analyzes the reach and market share of digital television providers in the Netherlands. It also discusses opportunities for online communities, gaming, peer-to-peer sharing, and the decline of mass media. The proposal recommends investing in online branded gaming, setting up online communities for customer relations, and doing research on the effects of the digital age.
The document discusses time series sales data analysis and marketing mix modeling. It includes:
1. Building regression models to measure the impact of price, competitor activity, and TV advertising on sales over time.
2. Decomposing total sales into base sales and incremental sales from various factors.
3. Calculating return on investment for marketing activities by comparing incremental revenue to costs.
This document summarizes the findings of a report on online branding in Europe. It showed that online advertising spending in Europe grew 4.5% in 2009 to €14.7 billion, outpacing other media but slowing from 2008. Search advertising strengthened its lead with 46% of total spend and 10.8% growth, while display grew 0.3%. The top 6 countries—UK, Germany, France, Italy, Netherlands, and Spain—accounted for 76% of total online advertising spending in Europe.
- The document reports quarterly financial results for TTK Prestige for the quarter ended June 2012.
- Sales for the quarter rose 29.76% to Rs. 3025.30 million from Rs. 2331.40 million in the same period last year.
- Net profit for the quarter grew 21.07% to Rs. 306.80 million from Rs. 253.40 million last year.
- Operating profit increased to Rs. 464.70 million for the quarter compared to Rs. 378.80 million in the corresponding quarter of the previous year.
Creating a User-Centric and Data Driven Mindset1508 A/S
Our online morgenbooster: Creating a User-Centric and Data Driven Mindset
How do you embark on a comprehensive digital transformation and create the foundation for a member-centric and data driven ecosystem?
The SKF Group reported record levels of operating profit and margins for the second quarter and first half of 2010. Organic sales growth was strong across all divisions, particularly in Asia/Pacific. SKF opened new factories and technical centers around the world. Outlook for the third quarter indicates demand will be significantly higher than 2009 and slightly up from Q2 2010.
90 Mins Session On PE and VC To MBA Students Of Jaipuria .pdfRaghu470474
The document provides an example case study of a pizza delivery outlet business to illustrate a value creation framework. Over 5 years, it models revenue growth from increasing pizza orders and prices, as well as costs including inputs, occupancy, salaries, marketing, investments in fixed assets and working capital. It also shows the financing sources including initial owner capital, loans, repayments and interest costs. The case study uses this example business to demonstrate how private equity/venture capital firms evaluate opportunities and work with companies to scale operations and increase value over time.
Klöckner & Co SE reported results for fiscal year 2010 with significant improvements across key metrics such as sales, EBITDA, and net income compared to 2009, driven by strong organic growth and contributions from acquisitions. The company delivered on its guidance targets and has a strong financial position for further expansion through its Klöckner & Co 2020 strategy, having completed four acquisitions in 2010 and signed a memorandum of understanding for a large acquisition in the US.
Similar to Tag Man Boden Ptc Optimization Case Study Attribution Sig 031611 (14)
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
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- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
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In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
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• How can it help today’s business and the benefits
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Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
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We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
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Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
3. Optimising Paths To Conversion
Johnnie Boden Tagman
• We’ve been working with Tagman for 1 year,
four months and 21 days and a bit.
1. Manage marketing tags.
2. Increase page load speeds.
3. Dedupe CPA channels.
4. Use fractional attribution models and
marketing touch point data to revolutionise
our customer engagement strategy…
4. Optimising Paths To Conversion
Path To Conversion Data
• If you don’t know what Tagman Path To
Conversion (PTC) data looks like…
5. Optimising Paths To Conversion
Event Conversion Sales
Conversion Time Event # Event Time Type Campaign Placement Ref Click Ref ID Value
01/06/2010 08:13 1 02/05/2010 08:15 Click UK Direct to site U100849148 26.4
01/06/2010 08:13 2 06/05/2010 16:46 View UK AOL 02w872_728x90 U100849148 26.4
01/06/2010 08:13 3 25/05/2010 15:06 Click UK PPC Google Generic girl summer skirt U100849148 26.4
01/06/2010 08:13 4 01/06/2010 07:45 Click UK SEO Brand google.co.uk boden U100849148 26.4
01/06/2010 08:13 5 01/06/2010 08:12 Click UK Affiliate Window 67035 U100849148 26.4
01/06/2010 08:14 1 19/05/2010 09:01 Click UK Affiliate Window 67046 U100849170 30
01/06/2010 08:17 1 31/05/2010 22:04 Click UK AOL 02f649_160x60 U100849208 63
01/06/2010 08:17 2 01/06/2010 07:26 Click UK PPC Google Brand boden offers U100849208 63
01/06/2010 08:17 3 01/06/2010 07:41 Click UK Direct to site U100849208 63
01/06/2010 08:18 1 01/06/2010 08:02 Click UK PPC Google Brand johnnie boden U100849215 92
01/06/2010 08:20 1 03/05/2010 11:43 Click UK Affiliate Window 60940 U100849261 72
01/06/2010 08:20 2 01/06/2010 07:56 Click UK Criteo babycentre.co.uk U100849261 72
01/06/2010 08:24 1 28/05/2010 15:35 Click UK SEO Brand google.it minu boden U100849307 42
01/06/2010 08:24 2 01/06/2010 08:08 Click UK Direct to site U100849307 42
01/06/2010 08:26 1 06/05/2010 20:26 Click UK SEO Brand google.ie johnnie boden U100849353 123.04
01/06/2010 08:26 2 31/05/2010 15:19 Click UK SEO Brand google.ie boden U100849353 123.04
01/06/2010 08:26 3 01/06/2010 07:53 Click UK SEO Brand google.co.uk boden U100849353 123.04
01/06/2010 08:26 4 01/06/2010 08:23 Click UK Affiliate Window 65970 U100849353 123.04
6. Optimising Paths To Conversion
Looks Ugly. Why PTC?
Conversion Event Event Conversion Sales
Time # Event Time Type Campaign Placement Ref Click Ref ID Value
01/06/2010 08:13 1 02/05/2010 08:15 Click UK Direct to site U100849148 26.4
01/06/2010 08:13 2 06/05/2010 16:46 View UK AOL 02w872_728x90 U100849148 26.4
01/06/2010 08:13 3 25/05/2010 15:06 Click UK PPC Google Generic girl summer skirt U100849148 26.4
01/06/2010 08:13 4 01/06/2010 07:45 Click UK SEO Brand google.co.uk boden U100849148 26.4
01/06/2010 08:13 5 01/06/2010 08:12 Click UK Affiliate Window 67035 U100849148 26.4
7. Optimising Paths To Conversion
Looks Ugly. Why PTC?
Conversion Event Event Conversion Sales
Time # Event Time Type Campaign Placement Ref Click Ref ID Value
01/06/2010 08:13 1 02/05/2010 08:15 Click UK Direct to site U100849148 26.4
01/06/2010 08:13 2 06/05/2010 16:46 View UK AOL 02w872_728x90 U100849148 26.4
01/06/2010 08:13 3 25/05/2010 15:06 Click UK PPC Google Generic girl summer skirt U100849148 26.4
01/06/2010 08:13 4 01/06/2010 07:45 Click UK SEO Brand google.co.uk boden U100849148 26.4
01/06/2010 08:13 5 01/06/2010 08:12 Click UK Affiliate Window 67035 U100849148 26.4
1. Customer journeys across channels.
8. Optimising Paths To Conversion
Looks Ugly. Why PTC?
Conversion Event Event Conversion Sales
Time # Event Time Type Campaign Placement Ref Click Ref ID Value
01/06/2010 08:13 1 02/05/2010 08:15 Click UK Direct to site U100849148 26.4
01/06/2010 08:13 2 06/05/2010 16:46 View UK AOL 02w872_728x90 U100849148 26.4
01/06/2010 08:13 3 25/05/2010 15:06 Click UK PPC Google Generic girl summer skirt U100849148 26.4
01/06/2010 08:13 4 01/06/2010 07:45 Click UK SEO Brand google.co.uk boden U100849148 26.4
01/06/2010 08:13 5 01/06/2010 08:12 Click UK Affiliate Window 67035 U100849148 26.4
1. Customer journeys across channels.
2. Successful paths and marketing combinations.
9. Optimising Paths To Conversion
Looks Ugly. Why PTC?
Conversion Event Event Conversion Sales
Time # Event Time Type Campaign Placement Ref Click Ref ID Value
01/06/2010 08:13 1 02/05/2010 08:15 Click UK Direct to site U100849148 26.4
01/06/2010 08:13 2 06/05/2010 16:46 View UK AOL 02w872_728x90 U100849148 26.4
01/06/2010 08:13 3 25/05/2010 15:06 Click UK PPC Google Generic girl summer skirt U100849148 26.4
01/06/2010 08:13 4 01/06/2010 07:45 Click UK SEO Brand google.co.uk boden U100849148 26.4
01/06/2010 08:13 5 01/06/2010 08:12 Click UK Affiliate Window 67035 U100849148 26.4
1. Customer journeys across channels.
2. Successful paths and marketing combinations.
3. Successful sequences of marketing touch-points.
10. Optimising Paths To Conversion
Looks Ugly. Why PTC?
Conversion Event Event Conversion Sales
Time # Event Time Type Campaign Placement Ref Click Ref ID Value
01/06/2010 08:13 1 02/05/2010 08:15 Click UK Direct to site U100849148 26.4
01/06/2010 08:13 2 06/05/2010 16:46 View UK AOL 02w872_728x90 U100849148 26.4
01/06/2010 08:13 3 25/05/2010 15:06 Click UK PPC Google Generic girl summer skirt U100849148 26.4
01/06/2010 08:13 4 01/06/2010 07:45 Click UK SEO Brand google.co.uk boden U100849148 26.4
01/06/2010 08:13 5 01/06/2010 08:12 Click UK Affiliate Window 67035 U100849148 26.4
1. Customer journeys across channels.
2. Successful paths and marketing combinations.
3. Successful sequences of marketing touch-points.
4. Successful timings for marketing touch-points.
11. Optimising Paths To Conversion
How do we use this?
• We need to import and aggregate this data
in a meaningful way.
• Identify and optimise beneficial marketing
interactions
• Minimise and remove unhelpful marketing
interactions.
14. Optimising Paths To Conversion
Autumn Prospect Catalogue Campaign
• Prospect Catalogue campaign
mailed 27/7/10.
• Customer offer of 10% OFF
plus free delivery & returns.
15. Optimising Paths To Conversion
Autumn Prospect Catalogue Campaign
• Prospect Catalogue campaign
mailed 27/7/10.
• Customer offer of 10% OFF
plus free delivery & returns.
• Non-responders mailed with
£10 OFF follow-up voucher on
24/8/10.
• We track response from the
redemption of offer codes.
• This gives a limited view of
results with no channel
interaction.
• So we merged the offline data
with Tagman data to give
combined PTCs.
16. Optimising Paths To Conversion
Prospect Catalogues & Paths To Conversion
Conversion Event Conversio Sales
Time Event # Event Time Type Campaign Placement Ref Click Ref n ID Value
03/10/2010 11:39 0 27/08/2010 DM UK Prospect Catalogue U107304142 65.86
03/10/2010 11:39 1 05/09/2010 10:26 Click UK Affiliate Window 67035 U107304142 65.86
03/10/2010 11:39 2 08/09/2010 19:15 Click UK Affiliate Window 67546 9487S34 U107304142 65.86
03/10/2010 11:39 3 09/09/2010 19:06 Click UK Affiliate Window 105010 boden U107304142 65.86
03/10/2010 11:39 4 24/09/2010 DM UK Prospect Voucher U107304142 65.86
03/10/2010 11:39 5 01/10/2010 11:26 Click UK Direct to site U107304142 65.86
03/10/2010 11:39 6 01/10/2010 11:52 Click UK Affiliate Window 67035 boden U107304142 65.86
03/10/2010 11:39 7 03/10/2010 08:23 View UK Platform-A 03m807_10fdr_160x600f 903 U107304142 65.86
03/10/2010 11:39 8 03/10/2010 11:33 Click UK SEO Brand google.co.uk boden U107304142 65.86
03/10/2010 11:52 0 27/08/2010 DM UK Prospect Catalogue U107304588 84.55
03/10/2010 11:52 1 16/09/2010 08:48 Click UK Affiliate Window 67546 1929S34K47476 U107304588 84.55
03/10/2010 11:52 2 23/09/2010 18:01 Click UK PPC Google Brand boden U107304588 84.55
03/10/2010 11:52 3 24/09/2010 DM UK Prospect Voucher U107304588 84.55
03/10/2010 11:52 4 28/09/2010 16:12 Click UK SEO Brand google.co.uk boden U107304588 84.55
03/10/2010 11:52 5 28/09/2010 16:43 Click UK Boden email U107304588 84.55
03/10/2010 11:52 6 03/10/2010 11:33 Click UK Affiliate Window 54760 U107304588 84.55
03/10/2010 11:52 7 03/10/2010 11:43 Click UK Direct to site U107304588 84.55
17. Optimising Paths To Conversion
Prospect Catalogue Touch-Point Mix
Total Campaign
• A total of 5,389 customers
# Touch % Touch
converted online.
Points Points
• 3,420 customers converted with
Prospect Catalogue 5,389 - the voucher (a month later).
Voucher Letter 3,420 -
• 1,969 customers converted from
the catalogue without a voucher.
18. Optimising Paths To Conversion
Prospect Catalogue Touch-Point Mix
Total Campaign
• Largest online touch-point overlaps
# Touch % Touch
are Direct To Site and Natural
Points Points Search Brand.
Prospect Catalogue 5,389 - • Sequence analysis tells us 27% of
Voucher Letter 3,420 - first touch-points are Direct To Site
(vs 31% for total touch-points)
Direct To Site 3,127 31%
Natural Search Brand 3,097 31% • 82% of Direct To Site 1st touch-
Affiliates 1,071 11% points are converting.
Paid Search Brand 913 9% • Natural Search Brand accounts for
Display Advertising 906 9% 40% of 1st touch-points..
Boden Email 556 5%
• Only 46% of these convert from 1st
Paid Search Generic 304 3%
touch-point (vs. 31% for total).
Natural Search Generic 109 1%
Comparison Shopping 50 0% • There is also significant overlap
Referrer 20 0% with Affiliates and Display.
• Paid Search is low due to ‘brand-
10,153 100%
Total (ex DM)
off’ test.
19. Optimising Paths To Conversion
Catalogue Converters vs. Voucher Converters
Catalogue
Converters Voucher Converters
• PTCs converting
# Touch % Touch # Touch % Touch
without / before the
Points Points Points Points voucher mail are
Prospect Catalogue 1,969 - 3,420 - Catalogue Converters
Voucher Letter 0 - 3,420 - • PTCs converting with /
after the voucher mail
Direct To Site 961 28% 2,166 32%
are Voucher
Natural Search Brand 970 28% 2,127 32%
Converters.
Affiliates 452 13% 619 9%
Paid Search Brand 422 12% 491 7%
Display Advertising 295 9% 611 9%
Boden Email 153 4% 403 6%
Paid Search Generic 108 3% 196 3%
Natural Search Generic 40 1% 69 1%
Comparison Shopping 22 1% 28 0%
Referrer 7 0% 13 0%
Total (ex DM) 3,430 100% 6,723 100%
20. Optimising Paths To Conversion
Catalogue Converters vs. Non-converters
Catalogue
Converters
Catalogue Non-
Converters
• Touch-points from
# Touch % Touch # Touch % Touch
Voucher Converters
Points Points Points Points before voucher mail
Prospect Catalogue 1,969 - 3,420 - can be used as non-
Voucher Letter 0 - 0 - converting paths.
• Catalogue Converters
Direct To Site 961 28% 86 10%
made 180% more use
Natural Search Brand 970 28% 238 29%
of Direct To Site than
Affiliates 452 13% 121 15%
Catalogue Non-
Paid Search Brand 422 12% 250 30%
Converters.
Display Advertising 295 9% 36 4%
Boden Email 153 4% 24 3%
• 60% less use of Paid
Paid Search Generic 108 3% 44 5%
Search Brand
Natural Search Generic 40 1% 13 2% • 125% more use of
Comparison Shopping 22 1% 10 1% Display.
Referrer 7 0% 3 0%
Total (ex DM) 3,430 100% 825 100%
21. Optimising Paths To Conversion
Autumn Prospect Summary
• Majority of touch-point interactions are Direct To Site.
• These convert better than other marketing channels
from first touch-point and have a higher mix in
Catalogue Converter PTCs.
• Natural Search Brand converts worse from first touch-
point and Paid Search Brand has a higher mix in
Catalogue Non-converter PTCs.
• This could be explained by the use of untracked
landing pages versus the homepage.
• Display interactions, though minimal, are co-
operative, having higher mix in Catalogue Converter
PTCs.
22. Optimising Paths To Conversion
Watch this space
The end.
Thank you very much for listening.
Oliver Elliott
http://uk.linkedin.com/in/olivervelliott