Pitch Woedend
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The document discusses how different media like the internet, television, and gaming can contribute to an advertising campaign while considering the brand and current digital environment. It analyzes the reach and market share of digital television providers in the Netherlands. It also discusses opportunities for online communities, gaming, peer-to-peer sharing, and the decline of mass media. The proposal recommends investing in online branded gaming, setting up online communities for customer relations, and doing research on the effects of the digital age.
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Pitch Woedend
- 2. How can each type of medium (Internet, television and gaming) contribute to a good advertising campaign, and what is the best mix of these media, with keeping in mind the brand and the digital environment we are in now? Woedend! Proposal 15/01/2010 2/20 Woedend! Proposal 15/01/2010 2/20 ?
- 3. Woedend! Proposal 15/01/2010 3/20
- 4. Woedend! Proposal 15/01/2010 4/20 Digital television in the Netherlands, 2008 versus 2007 Source: Telecompaper, march 2009 100 3.232.400 100 4.014.000 Totaal 13,7 444.100 10,6 425.000 Overigen 4,9 157.000 4,7 190.000 Tele2 17,0 550.300 16,2 649.000 UPC 15,4 497.000 19,3 775.000 KPN 23,2 750.000 20,6 825.000 Canaal Digitaal 25,8 834.000 28,6 1.150.000 Ziggo 2007 Q4, marktaandeel 2007 Q4, aantal 2008 Q4, marktaandeel 2008 Q4, aantal Aanbieder
- 5. Woedend! Proposal 15/01/2010 5/20
- 6. Woedend! Proposal 15/01/2010 6/20 Woedend! Proposal 15/01/2010 6/20
- 8. Woedend! Proposal 15/01/2010 7/20 Woedend! Proposal 15/01/2010 8/20
- 9. Woedend! Proposal 15/01/2010 9/20
- 10. Woedend! Proposal 15/01/2010 10/20 Online Gaming & Productplacement
- 11. Woedend! Proposal 15/01/2010 11/20
- 12. Woedend! Proposal 15/01/2010 12/20
- 13. p2p & group behavior Woedend! Proposal 15/01/2010 13/20
- 14. Woedend! Proposal 15/01/2010 14/20
- 15. Woedend! Proposal 15/01/2010 15/20 The end of mass media?
- 16. Woedend! Proposal 15/01/2010 16/20
- 17. Woedend! Proposal 15/01/2010 17/20
- 18. Woedend! Proposal 15/01/2010 18/20
- 20. Woedend! Proposal 15/01/2010 20/20