The article discusses the role of the strength and conditioning coach in developing mental toughness in tactical athletes. It defines mental toughness as a collection of values, attitudes, behaviors and emotions that allow an individual to overcome obstacles and maintain concentration and motivation during both successes and challenges. The coach is well-positioned to train mental toughness through strategies like setting goals, using encouraging language, imagery techniques, reflection exercises, and focusing on mastery, enjoyment and a competitive mindset. Developing mental toughness in athletes is critical for success in competition or deployment.