Next Level Youth Performance School is an established strength and conditioning facility in Mobile, Alabama that is opening a new high school athlete program. This program will provide individualized training plans tailored to each athlete's strengths and weaknesses to help them improve their athletic performance and achieve their goals. It will offer specialized coaching from certified experts in small group sessions focused on specific sports. The program aims to increase profits and membership by providing unique training opportunities not found elsewhere in the area.

2. EXECUTIVE SUMMARY
• NEXT LEVEL YOUTH PERFORMANCE SCHOOL IS AN ESTABLISHED FULL-SERVICE STRENGTH AND CONDITIONING FACILITY THAT IS LOCATED IN MOBILE, ALABAMA.
THIS STATE OF THE ART FACILITY IS LOOKING TO OPEN A HIGH SCHOOL ATHLETE BASED PROGRAM. THIS PROGRAM WILL CATER TO ATHLETE’S SPECIFIC
STRENGTHS AND WEAKNESSES THAT WILL CREATE PERSONALIZED PLANS TOHELP ATHLETES REACH THEIR ATHLETIC AND SCHOLASTIC GOALS.
• WHILE OUR OTHER WELL KNOWN FITNESS FACILITY PROVIDES GUIDANCE TOMULTIPLE ASPECTS OF TRAINING TO ALL INDIVIDUALS, THIS PROGRAM WILL AIM TO
ASSIST HIGH SCHOOL ATHLETICS ENHANCE THEIR SKILLS IN ORDER TO MOVE THEM ABOVE AND BEYOND THE NEXT LEVEL IN THEIR PERSPECTIVE SPORT.
• EVEN THOUGH NEXT LEVEL YOUTH PERFORMANCE SCHOOL IS SURROUNDED BYOTHER FITNESS AND TRAINING CENTERS IN MOBILE, OUR PROGRAM WILL OFFER
UNIQUE, RARE, AND INCOMPARABLE TRAINING SESSIONS WITH SKILLED EXPERTS THAT ARE STRUCTURED AND DESIGNED TO ENRICH BOTH TEAM AND INDIVIDUAL
ATHLETIC PERFORMANCE.
• ALTHOUGH MOBILE, ALABAMA HAS GROWN TREMENDOUSLY, THE NEED FOR SPECIALIZED SPORT SPECIFIC INSTRUCTION IS GRADUALLY ON THE RISE.
• NEXT LEVEL YOUTH PERFORMANCE SCHOOL WILL RISE TO THE OCCASION BYSERVICING THE COMMUNITY WITH SPECIALIZED AND INDIVIDUALIZED INSTRUCTION.
• UPON COMPLETION OF THE NEXT BIG THING FROM NEXT LEVEL YOUTH PERFORMANCE SCHOOL, WE HOPE TO INCREASE OUR PROFIT MARGIN BY 25%, INCREASE
MEMBERSHIP RETENTION AS WELL AS THE OVERALL NUMBER OF ACTIVE MEMBERS.

3. HISTORY
• NEXT LEVEL FITNESS HAS BEEN AN ESTABLISHED FITNESS CENTER FOR 5 YEARS. EVERY YEAR THE CUSTOMER
BASE HAS INCREASED 50%. THIS IS NO ACCIDENT BUT IS ATTRIBUTED TO THE OVERALL CUSTOMER
SATISFACTION. OUR STAFF HAS HAD A VERY POSITIVE IMPACT ON CUSTOMER PERFORMANCE AND
SATISFACTION. MANY OF OUR PAST CLIENTS HAVE IMPROVED THEIR ATHLETIC PERFORMANCE AND HAVE
WENT ON TO EARN THEMSELVES COLLEGE SCHOLARSHIPS. OUR FOCUS IS TAKING OUR CLIENTELE AND
HELPING THEM REACH THEIR PERSONAL LEVEL OF PERFORMANCE. OUR PHILOSOPHY OF TRAINING ATHLETES
SAFELY AND EFFICIENTLY HAS BEEN A CORNERSTONE OF OUR SUCCESS OVER THE PAST 5 YEARS. WITH THIS IN
MIND IT IS TIME TO TAKE OUR BUSINESS TO THE NEXT LEVEL. WE ARE HAPPY TO PRESENT THE NEXT LEVEL
YOUTH PERFORMANCE SCHOOL. THIS PROGRAM WILL OFFER SMALL, SPORT-SPECIFIC TRAINING
OPPORTUNITIES FOR TEENAGE ATHLETES LOOKING TO HELP PREPARE THEMFOR THEIR NEXT LEVEL.

4. MISSION STATEMENT
• NEXT LEVEL FITNESS IS AN ORGANIZATION FOCUSED ON THE SAFETY OF OUR CLIENTS WHILE HELPING
THEM REACH THEIR PERSONAL GOALS. WE AS A COMPANY FIND IT OF THEUTMOST IMPORTANCE TO
OFFER QUALIFIED PROFESSIONALS THAT CAN CATER TO THE INDIVIDUAL NEEDS OF EACH OF OUR CLIENTS.
TAKING OUR CLIENTS TO NEW PERFORMANCE LEVELS SAFELY AND EFFICIENTLY IS THE MAIN FOCUS OF
OUR PROGRAM.

5. OBJECTIVES
• TRAIN CLIENTS SAFELY AND EFFICIENTLY
• DESIGN CUSTOM PROGRAMS FOR EACH CLIENT
• OFFER KNOWLEDGEABLE, CERTIFIED PERFORMANCE COACHES
• TARGET TEENAGE ATHLETES WHO WANT TO IMPROVE THEIR PERFORMANCE

6. MANAGEMENT
• GENERAL MANAGER OF NEXT LEVEL
FITNESS (OWNER OF NEXT LEVEL FITNESS
CENTER)
• PERFORMANCE MANAGER (NSCA
CERTIFIED STRENGTH AND
CONDITIONING COACH, CERTIFIED
NUTRITIONIST WITH 5-10 YEARS
EXPERIENCE)
• 2 PERFORMANCE COACHES (NSCA
CERTIFIED STRENGTH AND
CONDITIONING COACH)
Performance
Manager
Performance
Coach
Performance
Coach
Intern Intern
Intern
Intern
General Manager

7. TECHNOLOGY
• FREE WEIGHTS (BARBELLS, DUMBBELLS,
OLYMPIC BUMPERS, WEIGHT PLATES)
• TENDO UNITS
• SKINFOLD CALIPERS
• MEASURING TAPES
• VERTIMAX
• STOPWATCHES

8. STRATEGIES FOR SUCCESS
• TRAIN ATHLETES SAFELY
• TRAIN FOR MENTAL AND PHYSICAL SUCCESS
• TEACH PROPER NUTRITIONAL HABITS
• EMPLOY AN EXPERIENCED, KNOWLEDGEABLE, AND CERTIFIED STAFF
• RECORD PROGRESS AND KEEP AS REFERENCES
• KEEP PARENTS INFORMED THE THEIR CHILD’S PROGRESS

9. CUSTOMERS
• THE PRIMARY CUSTOMER FOR NEXT LEVEL YOUTH PERFORMANCE SCHOOL WILL BE MALE AND FEMALE
ATHLETES FROM 13-18 YEARS OF AGE THAT ASPIRE TO BE AN ATHLETE ON THE COLLEGIATE LEVEL OF
COMPETITION.
• OUR MAIN PURPOSE WILL BE TO WORK WITH TEENAGE ATHLETES WITH A DESIRE TO PERFORM ON THE
COLLEGIATE LEVEL AND ARE LOOKING TO ADVANCE AND SUSTAIN THEIR FITNESS AND SPORT’S SPECIFIC
GOALS.
• NEXT LEVEL YOUTH PERFORMANCE SCHOOL WILL ALSO APPEAL TO ATHLETES WHO ARE IN THE MARKET FOR A
STATE OF THE ART FACILITY TO TRAIN, DUE TO THE LACK OF EXPERTISE (EDUCATION, EXPERIENCE, AND
CERTIFICATIONS) OFFERED FROM THEIR CURRENT PROGRAM.

10. BENEFITS OF THE PROGRAM
• IMPROVE SPORTS SPECIFIC SKILLS
• IMPROVE STRENGTH AND POWER
• INDIVIDUALIZED PROGRAMMING
• INCREASED AGILITY AND SPEED
• INCREASE MENTAL CAPACITY
• INCREASED ONE-ON-ONE COACHING AND INSTRUCTION

11. COMPETITION
• SCHOOLS THAT OFFER SPORTS TRAINING PROGRAMS
• FACILITIES THAT FOCUS ON SPORTS SPECIFIC PERFORMANCE
• PERSONAL TRAINERS
• OTHER LOCAL GYMS
• ANY FACILITY THAT WILL OFFER INDIVIDUALIZED TRAINING IN STRENGTH AND CONDITIONING
• OUR COMPANY AND STAFF WILL REQUIRE AND PROVIDE MORE REPUTABLE CERTIFICATIONS WITH SPECIALIZED
DEGREES, THIS MAKING OUR COMPANY MORE PROFITABLE AND MORE QUALIFIED TO ASSIST IN
ACCOMPLISHING OUR CLIENT’S GOALS.

12. SERVICE FEATURES
• NEXT LEVEL YOUTH PERFORMANCE SCHOOL OFFERS INDIVIDUALIZED PROGRAMS THAT ARE SPORT
SPECIFIC FOR TEENAGE ATHLETES.
• NEXT LEVEL YOUTH PERFORMANCE SCHOOL STAFF ARE ALL HIGHLY EDUCATED AND CERTIFIED IN THE
FIELDS OF EXERCISE SCIENCE, STRENGTH AND CONDITIONING, AND PERSONAL TRAINING.
• THE FACILITY IS FULLY EQUIPPED WITH STATE OF THE ART EQUIPMENT THAT ALLOWS FOR ATHLETES TO
PERFORM AT THE MOST OPTIMAL LEVEL

13. BASIC OPERATIONS
• NEXT LEVEL YOUTH PERFORMANCE SCHOOL WILL OPERATE DURING REGULARBUSINESS HOURS FROM 5
A.M. TO 9 P.M. INDIVIDUALIZED PROGRAMS FOR TEENAGE ATHLETES CAN BE SCHEDULED BETWEEN THESE
HOURS AND CAN CONSIST OF GROUPS OF EIGHT PEOPLE OR LESS. EACH GROUP WILL BE DETERMINED
ACCORDING TO THEIR SPORT SPECIFIC NEEDS, TO ENSURE THAT THEY RECEIVE THE APPROPRIATE
TRAINING FOR THEIR SPORT. COACHES WILL BE ASSIGNED TO EACH GROUP BASED ON THEIR SPORT AND
EXPERIENCE.

14. PRICING OF SERVICES
• 1 WEEK (3 SESSIONS): $75.00
• 1 MONTH (3 SESSIONS/WEEK): $250.00
• 3 MONTHS (3 SESSIONS/WEEK): $700.00
• OPTIONAL SERVICE
• NUTRITION PLAN (BI-WEEKLY): $100.00

15. SALES AND PROMOTION
• SOCIAL MEDIA: FACEBOOK, TWITTER, INSTAGRAM
• PHYSICAL MEDIA: BROCHURES, PAMPHLETS, SPONSORSHIPS, AND NEWSPAPER ADS
• EXPERT APPEARANCES: FORMER OR CURRENT COLLEGIATE AND PROFESSIONAL ATHLETES
• CHARITY EVENTS: FITNESS CAMP
• REFERRAL PROGRAM: OFFER DISCOUNTS TO ANYONE WHO REFERS NEW CLIENTS
• PROMOTIONAL SALES: 1 FREE INTRODUCTORY SESSION, MEMBERS WILL RECEIVE ONE FREE MONTH FOR
EVERY 12 MONTHS PURCHASED, FREEBEES (T-SHIRTS, WATER BOTTLES, WRIST BANDS, ETC.)

16. Next Level Youth
Performance School
Account Description Proj. # of Members-
40 Members
(5 Groups of 8)
Revenue
Membership Dues $112,000
Week Trials $3,000
Nutrition Programs $104,000
Miscellaneous revenue $1,500
Total Revenue $220,500
Expenses
Wages- Performance Manager $55,000
Wages- Performance Coaches $30,000
Wages- Performance Coaches $30,000
Total Payroll $125,000
Employee Morale $50
Federal Unemployment $210
State Unemployment $120
Group Insurance $985
FICA (Employer) $850
Payroll Taxes and Benefits $2,215
Uniforms $1,000
Continuing Education $1,000
Dues and Subscriptions $1,000
Postage $200
Printing $200
Travel and Entertainment $1,000
Employment Advertising $100
Administration $4,500
Advertising $2,500
Brochures and direct mail $1,000
Membership Relations $200
Special Promotions $200
Advertising and Marketing $3,900
Miscellaneous $500
Miscellaneous $500
Total Operating Expenses $136,115
Insurance $2,000
Total Fixed Expenses $2,000
Total Expenses $138,115
Net Income $82,385