This document is a 2015 business proposal from Taco Bell to introduce gluten-free products. It outlines the opportunity in the growing gluten-free trend and Taco Bell's strategy to capitalize on it. The proposal discusses conducting market research on customer demand for gluten-free options and analyzing the costs and potential sales of offering gluten-free tortilla chips and tortillas. It presents projections that gluten-free sales in the US will increase 61% by 2017 and considers strategies and a schedule for adopting and evaluating a gluten-free product line.