The document analyzes an Aldi advertisement that compares their products and prices to a major competitor like Morrison's. The ad uses similar colors and fonts to the competitor's branding to emphasize how identical Aldi's lower-priced options are. It also employs rhetorical questions and highlights of Aldi's text to grab attention and interest while convincing viewers they are getting a cheaper alternative and are wasting money if they don't shop at Aldi.

1. Brand colours
One font
Contains logo
Shows their
comparison to
name brands
showing they look
almost identical
Uses language from
other company's
adverts
Puts the text about
them in bold
Shows two
identical baskets
Rhetorical question

2. Attention
• The advert shows that Aldi is a cheaper alternative
• Shows Aldi logo
• Shows Aldi colours

3. Interest
• Interest is created by the humorous mocking of Morison's price
crunches whilst showing Aldi is still a more sensible option.

4. Desire
• The Aldi advert makes a fear of missiong out by showing the better
saveings and affordable alternitives making conssumers feel like they
are wasteing money

5. Action