The document outlines the features and competencies of Tableau's self-service analytics workflow, emphasizing data visualization, storytelling, and exploration. It highlights the importance of enabling all workforce levels to leverage data effectively, improving productivity and profitability within data-driven organizations. Key elements include various Tableau licenses, their functionalities, and the advantages of visual analytics in driving business insights.

1. Enabling the Enterprise Self-service
Analytics Workflow for Everyone
Making data work for all
Deni Nasrullah
Presales Consultant

2. We help people
see and understand
their data.
#tableauexperience

6. Tableau Visual Analytics:
3 areas of competencies
DataVisualization
Data Story-telling
Data Exploration
#tableauexperience
• Unknown unknowns
• Quick iteration
• Known unknowns
• Rapid dashboarding
• Evidence-backed dialogue
• Interactive engagement

7. Pre-attentive Visual Attributes: Helping the brain go faster
Intensity
Colour/Hue
2D PositionEnclosure Size
Orientation Line Width Line Length
Shape
Curved/Straight

8. 18596746321475030608030504090
70502769843010215346748950213
06057204020503090845064201040
70204070835061305080239245798
18596746321475030608030504090
70502769843010215346748950213
06057204020503090845064201040
70204070835061305080239245798
18596746321475030608030504090
70502769843010215346748950213
06057204020503090845064201040
70204070835061305080239245798
A
B
C
3x faster
5-6x faster

9. The core technology
VizQL

10. Build, drag & drop pictures of what you want to see

11. No scripting or coding - fast, easy and effective….

12. Tableau Desktop
For authoring
Tableau Server
For collaboration, automation and
governance
Tableau Prep
Self-service data preparation
Alerts, subscription, user permission, data refresh
Products of the platform

13. Workforce needs
insights to do their
jobs.
Expert skill level
Machine learning
R/Python
Predictive Analytics
Preventive Maintenance
Fraud Analytics
Advanced modeling
Data Science
Self-sufficient
analytics skill
Average analytics skill level
Leveling up the workforce is necessary

14. Data Driven Organizations:
• Have 4% higher productivity rates
• Have 6% higher Profitability
• Are 23 times more likely to exceed service levels
Competitive advantage
Sources: Forbes, MIT, McKinsey

15. Cycle of Visual Analysis
Test Drive

16. Cycle ofVisual Analysis
Demo

18. Tableau Desktop
Tableau Prep
A Creator license of
Tableau Server or Online
INCLUDES:
• Connect to new data
• Create new data flow (.tfl) with Prep
• Create and publish new data source to
Server/Online
• Full analysis capabilities in Tableau
Desktop
• Web-based authoring through
Server/Online
• Everything in Explorer
Tableau Creator
An Explorer license of
Tableau Server or Online
INCLUDES:
• Access Tableau via the browser
• Connect to published data sources
• Create new content, or edit existing
content and publish to Server/Online
• Download underlying data
• Create and share custom views
• Collaboration features like discussions,
alerts, subscriptions
Tableau Explorer
A Viewer license of
Tableau Server or Online
INCLUDES:
• Access Tableau via the browser, or directly
with embedded content
• Interact with existing content published to
Server/Online
• Download summary data
• Download visualizations as images
• Limited collaboration features
Tableau Viewer

19. Tableau for the data-driven enterprise
Easy-to-use
technology
Robust training
and enablement
Strong global
& local
community
#tableauexperience