Table4 olivero
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The document summarizes a working group discussion on sustainable olive farming in Spain. The group discussed: 1) The usefulness and information needs addressed in presented content 2) How well communication goals addressed problems and if they were ambitious enough 3) Effectiveness of chosen dissemination channels like advisory services, irrigation providers, and markets. The group suggested a moving exhibition, advertising in newspapers, and workshops presented by local people.
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- 1. mountain.TRIP mountain sustainability: Transforming Research Into Practice PRACTITIONERS’ CONSULTATION WORKSHOP, 9 NOVEMBER 2010 Summary of the working group sessions on: Sustainable olive farming in Spain 2009‐2011 | FP7 | Coordination and Support Action Knowledge Transfer and uptake of EU research results
- 2. Presentation of results 1.How useful is the content and does it respond to the information needs of the targeted group of practitioners? Main findings: •A – Highlight economic benefit of sustainable practices and impact of unsustainable practices •B – provide data/ statistics illustrating general trends •C – important to have concrete content: examples, addresses… = food for discussion •D ‐ several layers of info for several types of actors
- 3. Presentation of results 2.How well do the communication goals address the communication problems? Are they ambitious enough, feasible, relevant? Main findings: •A – shall we have additional target groups – Policy makers (EU, Nat, Reg/Loc level?) – Wider public, consumers •B ‐ need to understand the drivers of farm practices (economy; social, policy) – These need to be influenced as well
- 4. Presentation of results 5.How effective and adequate are the chosen dissemination channels? Main findings: •A – Map information multipliers (actors and their role) – Advisory services: need to assess their competence, penetration and independence •B ‐ Using multi‐channel approach: – Irrigation providers, hunting associations, LAGs, – Markets, bars, churches, festival, hospital…
- 5. 5. How well does the proposed format correspond to the target group’s preferences? Main findings: • A ‐ moving exhibition appreciated for advisory services and wider public • B – advertising the exhibition through newspapers • C – Flyers alone are useless (or almost). Good to have them to complement the exhibition. People are free to take them if they wish to do so
- 6. 5. Suggestions for other products? Main findings: • A – TV programme on Sunday • B – workshop / regular lectures presented by trusted person (local person)