This document discusses sustainable consumption practices at food festivals. It notes that making festivals more sustainable requires implementing real sustainable strategies rather than just "greenwashing". Festival organizers and vendors play a major role, as their operations directly impact resource use. For festivals to truly be sustainable, there needs to be cooperation among all stakeholders. The document examines how cultural, industry, and regulatory forces can facilitate sustainable behavior in organizers and vendors. It also considers how these two groups can work together efficiently to adopt and implement sustainable practices through cooperation and feedback.

1. sustainable consumption in food festivals
Golnaz Nazem
Dr. Willem Coetzee, Dr. Craig Lee
University of Otago
Department of Tourism

2. Hindustan Times
www.glensfalls.com
Doha Life
Mikhail Khan

3. Environmental discourses in the events sector
Sustainable festival: an oxymoron? (Zifkos, 2015)
Defining sustainable or ‘green’ festivals (see Getz, 2009; Laing & Frost, 2010; Jones,
2017)
A number of associations such as A Greener festival and Julie’s Bicycle working with
industry stakeholders to foster environmental reporting, sustainable initiatives,
partnerships, best practice, and festival policy-making
Sustainability in the festival sector

4. Making festival resource use more sustainable requires change that
results in the implementation of sustainable strategies and practices
rather than ‘green washing’ (zifkos, 2015)
Resource consumption in a festival context may refer to the pattern
and volume of resource use before, during, and after the festival
Festivals and resource use

5. A major part of the responsibility is that of festival
organizers and vendors as their operation and management
directly impacts festival resource consumption
For the festival industry to be ‘an exemplar of environmental
sustainability’, there is a need for cooperative action among
stakeholders and industry players (PowerfulThinking, 2017)
Festival organizers and vendors

6. VendorsFestival
Organization
Cultural cognitive
elements
(e.g. values and ethical
approach of the
leadership and the staff,
organizational culture )
Industry norms
(e.g. standards, policies,
global trends, consumer
expectations)
Regulative forces
(e.g. laws and
regulations)
Festival policies, rules, and
regulations
Resources
Cooperation and
feedback

7. • How does each of the institutional forces facilitate sustainable
behavior among the organizers and the vendors?
• How can the two stakeholders work together efficiently to adopt and
implement sustainable practices and be a mechanism of change to a
long-term institutional move toward sustainable consumption?
• How does the government facilitate the organizers and the vendors in
their adoption and implementation of sustainable practices?

8. REFERENCES AND FURTHER READING
Dodds, R., & Graci, S. (2012). Greening of the pride Toronto festival: Lessons
learned. Tourism Culture & Communication, 12(1), 29-38
Gibson, C., &Wong, C. (2011). Greening rural festivals: Ecology, sustainability and
human-nature relations. Festival places: Revitalising rural Australia, 92-105
Jones, M. L. (2017). Sustainable event management:A practical guide: Routledge
Zifkos, G. (2015). Sustainability Everywhere: Problematising the “Sustainable
Festival” Phenomenon. Tourism Planning & Development, 12(1), 6-19

9. REFERENCES AND FURTHER READING
PowerfulThinking. (2017).The Show Must Go On: Environmental Impact Report
andVision for the UK Festival Industry
Laing, J., & Frost,W. (2010). How green was my festival: Exploring challenges and
opportunities associated with staging green events. International Journal of
Hospitality Management, 29(2), 261-267
Scott,W. R. (2013). Institutions and organizations: Ideas, interests, and identities: Sage
Publications
Palthe, J. (2014). Regulative, normative, and cognitive elements of organizations:
Implications for managing change. Management and organizational studies, 1(2), 59