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Vf v4

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Vf v4

  1. 1. TheVerticalFarm<br />DRAFT<br />St. Louis Leading the Way<br />
  2. 2. We believe there are disruptive ideas that can benefit us all.<br />
  3. 3. Like the opportunities that lie around food quality, access and opportunity.<br />
  4. 4. Trends toward fresher, less processed food Trend toward transparency re: food sources and methods Dramatically growing food needs worldwide Low grower and distributor margins Competing uses for commodity crops The already high impact of oil and fuel on food prices (up to 70%) Trends toward fresher, less processed food Trend toward transparency re: food sources and methods Dramatically growing food needs worldwide Low grower and distributor margins Competing uses for commodity crops The already high impact of oil and fuel on food prices (up to 70%) Run-off and other potential degradation from large-scale growers and processors Food security and safety Immigration issues and agricultural workforce needs Health issues around current diet Impact of irrigation on fresh-water supplies Run-off and other potential degradation from large-scale growers and processors Food security and safety Trends toward fresher, less processed food Trend toward transparency re: food sources and methods Dramatically growing food needs worldwide Low grower and distributor margins Competing uses for commodity crops The already high impact of oil and fuel on food prices (up to 70%) Run-off and other potential degradation from large-scale growers and processors Food security and safety Immigration issues and agricultural workforce needs Health issues around current diet Impact of irrigation on fresh-water supplies Immigration issues and agricultural workforce needs Health issues around current diet Impact of irrigation on fresh-water supplies Trends toward fresher, less processed food Trend toward transparency re: food sources and methods Dramatically growing food needs worldwide Low grower and distributor margins Competing uses for commodity crops The already high impact of oil and fuel on food prices (up to 70%) Run-off and other potential degradation from large-scale growers and processors Food security and safety<br />Immigration issues and agricultural workforce needs<br />Health issues around current diet Impact of irrigation on fresh-water supplies<br />What’s wrong with our current system?<br />
  5. 5. Like it or not, our present food, energy and water solutions are unsustainably interdependent.<br />How can a community help find a better way?<br />
  6. 6. The Openly Disruptive Perspective<br /><ul><li>an ARTIST takes risks to explore an idea and share how it will affect us
  7. 7. an ENTREPRENEUR turns promising ideas into usable systems</li></ul>together they can bring solutions to life very efficiently<br />
  8. 8. We need solutions that address all aspects of the problem<br />
  9. 9. The Vertical Farm concept is at the center of these issues<br />Vertical Farm Concept<br />
  10. 10. What’s a vertical farm?<br />A concept that will “revolutionize food, the environment, energy and economic development.”*<br />*According to its proponents.<br />
  11. 11. The Vertical Farm concept<br />An urban food center with:<br /><ul><li>A new economic model for food production and distribution
  12. 12. Fresh food year-round from urban sites
  13. 13. High efficiency through new hydroponic, aquaculture and green tech
  14. 14. Elimination of transportation costs
  15. 15. Net-zero or surplus energyand water
  16. 16. Local jobs producing healthy food sustainably
  17. 17. Minimal environmental impact</li></li></ul><li>It could change the world, but right now it’s just a concept.<br />How can a community benefit from it?<br />By cooperating on seeding an ecosystem.<br />
  18. 18. The USB innovation story<br />
  19. 19. Why should we care?<br />St. Louis is uniquely positioned to explore and bring to life the elements of a vertical farm.<br />
  20. 20. Aligned Interests…<br />
  21. 21. Who could be part of this?<br />
  22. 22. Sample Benefits<br />Greentribes is a business about growing commercial distribution for green food businesses.<br />They might gain these benefits from their participation:<br />Dfklj;asdk<br />Kasjfl;<br />They might contribute to the effort with:<br />Expertise abc<br />Resources xyz<br />
  23. 23. Sample Benefits<br />Old North Saint Louis Restoration Group is about re-building a sustainable and inclusive community in an urban environment.<br />They might gain these benefits from their participation:<br />Dfklj;asdk<br />Kasjfl;<br />They might contribute to the effort with:<br />Expertise abc<br />Resources xyz<br />
  24. 24. Sample Benefits<br />Universities are increasingly about providing interdisciplinary research and education opportunities to prepare people for the future.<br />They might gain these benefits from their participation:<br />Dfklj;asdk<br />Kasjfl;<br />They might contribute to the effort with:<br />Expertise abc<br />Resources xyz<br />
  25. 25. Sample Benefits<br />Emerson is about developing, making, and global sales of elements of infrastructure solutions (power, process, etc.)<br />They might gain these benefits from their participation:<br />Dfklj;asdk<br />Kasjfl;<br />They might contribute to the effort with:<br />Expertise abc<br />Resources xyz<br />
  26. 26. lean collaboration platform<br />process repeats for the duration of project<br />
  27. 27. Where We Could Do This<br />St. Louis is rich with sites that offer low-cost proximity to resources relevant to a Vertical Farm. In two of these places, artists and community activists have laid the groundwork of:<br /><ul><li>Practicing action around shared purpose and vision
  28. 28. Collaborative use of space and facilities
  29. 29. Appreciation of economic, food, and environmental sustainability
  30. 30. Openness to new business models
  31. 31. An inclusive identity attractive to urban pioneers and the creative class</li></ul>Hyde Park<br />Existing Food Distribution Infrastructure<br />Old North St. Louis<br />New I-70 Bridge<br />Downtown St. Louis<br />
  32. 32. Sample Neighborhood Assets – Old North St. Louis<br />Produce Row<br />Crown Candy<br />Interstate Access<br />High-Traffic Arterial Roads<br />Old North Food Co-Op<br />Vibrant Community Association<br />14th Street Mall<br />Existing Businesses<br />DIY-Focused (wealth-building) Residents<br />Existing Bike Trails (connecting to Riverfront Trail)<br />Suggested Site<br />New Housing<br />New I-70 Bridge<br />Existing Transit<br />
  33. 33. Potential Elements<br />Nearby Residential and Commercial Neighborhood Integration Projects (where possible)<br />Education, Outreach and Activity Spaces/Pavilions<br />Planting Beds and Visioning Art Throughout<br />Project Vision Mural(s)<br />Meeting Space, Cafe and Micro-Business Incubator (with secure Bike parking)<br />Workshop and Job Training<br />Demonstration Sites – 4 phases<br />
  34. 34. Exporting Success<br />Supporting products and services<br />Viable and scalable model<br />St. Louis Demonstration Project<br />Experienced Staff<br />Thought Leadership<br />
  35. 35. Sample Scope<br />Site<br />Lease, utilities, insurance, improvements<br />Identity<br />Content, art, digital assets, ongoing narrative<br />Demonstration sites<br />Site prep, structures and systems (in-kind wherever possible)<br />Demonstration projects:<br />Best practices – plant, aquaculture, small animal, processing, green energy, preparation<br />Business incubation/acceleration, workforce development<br />Project operation and facilitation<br />Director, site director, stakeholder engagement director, volunteer director, project initiation funds, student staffing, challenge grant funding and incubator mentoring<br />Outreach and communication<br />Content, education, publicity and documentation<br />
  36. 36. Member Benefits<br />Low-risk exploration of emerging model<br />R&D and in-market evaluation of products, approaches and systems<br />Integrated solution proof of concept<br />Training and development<br />Constructive dialogue with entire community (including critics)<br />Opportunity to demonstrate thought leadership<br />
  37. 37. How it would work<br />Members contribute:<br /><ul><li>A combination of dues and relevant in-kind support
  38. 38. A commitment to do R&D and/or outreach at the project
  39. 39. Willingness to collaborate with other members</li></ul>Members Receive:<br /><ul><li>Recognition
  40. 40. A marketable destination for B2C, B2B, and B2E outreach
  41. 41. Ongoing content, activities and programming
  42. 42. Attitudinal research and opportunity to engage influencers
  43. 43. Facilitated collaboration
  44. 44. Employee training and development opportunities
  45. 45. Visibility in the community (local and otherwise)</li></li></ul><li>What we need from you<br />Commitments:<br /><ul><li>To provide support of $10-50,000 a year for five years (cash, in-kind and volunteer labor)
  46. 46. To agree to bring your best thinking and efforts to testing, demonstrating and refining the concept
  47. 47. To agree to help us tell the story through your existing communication efforts and assist in creating shared new ones
  48. 48. To commit to open, respectful cooperation with all stakeholders</li></li></ul><li>Next Steps<br />Identify and engage 6-10 influencers/thought leaders<br />Ask influencers to help identify and engage 25-50 potential members<br />Schedule exploratory/formative meeting(s)<br />
  49. 49. TheVerticalFarm<br />St. Louis Leading the Way<br />

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