2. Some History:
With TMP - want to make a change
TMP just finished branding and career site
Delivered and presented RFP
Definition - we did not
All the other Agencies presented creative
They invited us back with an assignment
Creative and Strategy for Three Key T-Mobile Segments
(Retail, Call Center, and FSC):
3. The Setup:
Slick DDB office in Seattle - 12 clients - big conf room
10 Hodites - Entire hands on team
Presentation was a combo of PPT, Flash, Posters, Boards,
Definition
Sketches and Dramatics
4. T-Mobilization
T-
Mobilization
Mobilize Bernard Hodes Group, employees, candidates,
and management across the entire employee lifecycle
54. New ideas
Talent Lifecycle approach
Creative that delivers on brand
Specific targeted media strategies to demos
Rich media that delivers user driven info
Paperless brochure concept
Transparent career site
Employee engagement
On boarding - Recognition - Referral program
Process improvement programs
Alumni engagement
Dashboard metrics