This document discusses health promotion and prevention of non-communicable diseases (NCDs) in Thailand. It notes that NCDs are the leading cause of death in Thailand, accounting for over 70% of deaths or around 400,000 deaths per year, with a societal cost of 2.2% of GDP. It outlines Thailand's health system reforms and policies implemented in response to the NCD epidemic, including establishing the Thai Health Promotion Foundation in 2001 funded by a 2% tax on tobacco and alcohol and universal health coverage reforms. It discusses Thailand's whole-of-government and multi-sectoral approach to NCD prevention and control through national plans and committees led by various ministries and partners.