This document summarizes a startup called SYBBA that aims to create smart baby products that monitor babies and provide parents with data and alerts. SYBBA wants to transform everyday baby items like pajamas into smart objects that can sense vital signs and send data to apps. This would give parents the same sense of security at home as in the hospital. SYBBA's open ecosystem includes smart objects, a data platform, and an app store allowing third-party developers to create new apps for parents. The goal is for SYBBA to become the top brand for technology that helps babies and gives parents peace of mind.

2. Having a baby is one
of the most
important events in
a person’s life. It can
also be scary,
especially for new
moms and dads.

3. While babies are in the
hospital, they are monitored
constantly, but once they go
home, that round-the-clock
attention and accompanying
sense of security is gone.

4. Is this all that technology can
do for babies? Really?

5. Our mission:
make babies and parents happier
What if parents could
have that same sense
of security they had in
the hospital back at
their own homes?

6. How?

7. Babies are
surrounded by stuff.
Every day they
interact with these
objects.

8. Smart Objects
T he SYBBA network transforms everyday baby
products into smart objects that monitor and
interact with babies, providing essential
information to parents, doctors, and researchers.
Sensors
Ob jec ts inc orp ora te sensors tha t
m onitor b a b y’ s vita l sig na ls o r other
p a ra m eters rela ted to the b a by. What if those objects
were ‘smart’ - able to
Send data to Internet capture data about the
Ob jec ts send the b a by’ s d a ta d irec tly
to the c loud .
baby and take action
as necessary?
Every day baby objects
SYBBA d o esn’ t invent new ob jec ts,
SYBBA tra nsform s every d a y b a by
p rod uc ts into sma rt ob jec ts.

9. SYBBA's first smart
object will be a
smart pajama that
alerts parents when
symptoms of sudden
infant death
syndrome (SIDS)
occur

10. Open Ecosystem
T he SYBBA ecosystem has three parts: smart
objects, user space (where the data of the baby is
stored and processed) and the applications market
where parents can find lots of mobile apps for their
babies.

11. Apps Market
SYBBA provides parents with access to a
marketplace of smart products for babies and an
app market to help them take advantage of the
information and convenience these products
provide.
Open API
Ap p lic a tions d evelop ers c a n a c c ess
our op en API to c rea te new a p p s for Using their own
p a rents.
devices parents are
Open innovation able to access lots of
Allow ing third p a rties to a c c ess apps for their babies.
d a ta a nd d evelop ing a p p s for the
SYBBA ec osystem inc rea ses the
a m ount a nd q ua lity o f p rod uc ts tha t
SYBBA offers to p a rents.

12. We are addressing a
giant market

13. In the US,
In 2011, 252
4 million
b a b ies were
b a b ies a re b orn
b orn p er
ea c h yea r
m inute
The a vera g e m id d le-
c la ss Am eric a n fa m ily
sp end s $12K on a new Tha t’ s a $48B
b a b y d uring its first yea r a nnua l ma rket,
of life just in the U.S.

14. Our goal:
become the "technology for
babies" brand name

15. Helping parents to feel more
secure about the well-being of
their babies
www.sybba.com
info@sybba.com