The document discusses types of learning and how learning occurs throughout life. It describes how a person progresses from birth through primary education, secondary education, career, and continuing to learn in the workforce. It also discusses different types of learning including advanced learning, which modifies existing knowledge, and emerging learning, which involves inventing new things. Finally, it states that learning is a process where a person acquires new information that must be logically structured and relevant to what they already know.
Working together to protect lone workers within the social housing sectorSHExpo
This document discusses North Star Housing Group's implementation of Peoplesafe's lone worker monitoring system. It outlines their goals of ensuring lone worker safety, challenges with existing technology and network availability, and how Peoplesafe's smartphone app and 24/7 monitoring center addressed these issues. The benefits discussed include ease of use, multiple alert options, activity monitoring, location services, and improved management and oversight of lone workers through Peoplesafe's Vision management platform. Next steps mentioned are further rolling out the Vision system and continuing to work with Peoplesafe on future technologies.
Apollo IT Consulting offers custom IT support and services to help clients with any technology needs. Support includes help with PCs, Macs, iDevices, Androids, software, and other technologies. They provide remote support sessions as well as local visits to ensure clients receive the best support. Apollo IT Consulting also helps organizations implement paperless board meetings through seamless cloud technology that allows access to meeting documents from any device at any time. Additionally, they assist MUD districts with designing and hosting websites, which are an effective and cost-efficient way for districts to provide information to residents even though many currently do not have sites. Apollo IT Consulting aims to keep clients on the cutting edge of technology through customized solutions and support.
Jo Wickremasinghe (Head of Product at Which?) spoke at BIMA's event 'Going Agile: benefits and challenges' on 5 Dec 2014. This deck explores Agile from Jo's experience at the BBC and Which?
This document discusses how an award-winning London digital agency uses agile practices to improve client delivery. It recommends putting effort into discovery, maintaining shared understanding, and using agile processes flexibly. The agency aims to use strategy, campaigns and technology to make people's lives better. User stories, estimating, and continuous delivery are part of the agency's agile approach. Questions are welcomed from the audience.
Slides from Amit Shanker (Director of Business Intelligence at MOO) who spoke on 'data-driven design' at a breakfast briefing run by BIMA on 18 February 2014.
The document discusses types of learning and how learning occurs throughout life. It describes how a person progresses from birth through primary education, secondary education, career, and continuing to learn in the workforce. It also discusses different types of learning including advanced learning, which modifies existing knowledge, and emerging learning, which involves inventing new things. Finally, it states that learning is a process where a person acquires new information that must be logically structured and relevant to what they already know.
Working together to protect lone workers within the social housing sectorSHExpo
This document discusses North Star Housing Group's implementation of Peoplesafe's lone worker monitoring system. It outlines their goals of ensuring lone worker safety, challenges with existing technology and network availability, and how Peoplesafe's smartphone app and 24/7 monitoring center addressed these issues. The benefits discussed include ease of use, multiple alert options, activity monitoring, location services, and improved management and oversight of lone workers through Peoplesafe's Vision management platform. Next steps mentioned are further rolling out the Vision system and continuing to work with Peoplesafe on future technologies.
Apollo IT Consulting offers custom IT support and services to help clients with any technology needs. Support includes help with PCs, Macs, iDevices, Androids, software, and other technologies. They provide remote support sessions as well as local visits to ensure clients receive the best support. Apollo IT Consulting also helps organizations implement paperless board meetings through seamless cloud technology that allows access to meeting documents from any device at any time. Additionally, they assist MUD districts with designing and hosting websites, which are an effective and cost-efficient way for districts to provide information to residents even though many currently do not have sites. Apollo IT Consulting aims to keep clients on the cutting edge of technology through customized solutions and support.
Jo Wickremasinghe (Head of Product at Which?) spoke at BIMA's event 'Going Agile: benefits and challenges' on 5 Dec 2014. This deck explores Agile from Jo's experience at the BBC and Which?
This document discusses how an award-winning London digital agency uses agile practices to improve client delivery. It recommends putting effort into discovery, maintaining shared understanding, and using agile processes flexibly. The agency aims to use strategy, campaigns and technology to make people's lives better. User stories, estimating, and continuous delivery are part of the agency's agile approach. Questions are welcomed from the audience.
Slides from Amit Shanker (Director of Business Intelligence at MOO) who spoke on 'data-driven design' at a breakfast briefing run by BIMA on 18 February 2014.
This document provides an overview of St. Joseph Health and its approach to innovation. Some key points:
- St. Joseph Health is a large health system with $5.3 billion in net revenue, 25,000 employees, and 14 acute hospitals.
- It has established the Innovation Institute to pursue new revenue streams and transform healthcare delivery through partnerships and innovation.
- The Innovation Institute operates an Innovation Lab to collect ideas, accelerate technologies, and showcase innovations. It aims to advance design and transform traditional models.
- The Institute also has an Enterprise Development Group to convert costs centers to revenue centers through partnerships and a for-profit structure. It established an Innovation Fund to invest across different stages of startup companies.
-
TellSpec is a three-part dietary analysis system that uses a spectrometer scanner, cloud-based algorithm, and smartphone app to analyze foods. It works by beaming a low-powered laser at foods to detect reflected light wavelengths, which identifies chemical compounds and ingredients within 3 seconds. The system can identify foods and ingredients accurately 97.7% of the time. It works using Raman spectroscopy and a surface-enhanced Raman scattering technique to detect molecules on metal surfaces with over 10 billion times signal enhancement.
Here is my Tech Alphabet which i presented at Binck Bank today.
26 topics which I will follow in 2014:
ALIBABA
BITCOIN
COURSERA
DRONES
ESTIMOTE
FACEBOOK
GLASS
HOME
IWATCH
JELLY
KICKSTARTER
LEAPMOTION
MUSK
NANO
OCULUS RIFT
PEERBY
QUANTIFIED SELF
ROBOTS
SONY
TELLSPEC
UBER
VINSON
WANELO
XOSKELETON
Y
Z-AXIS
BONUS: NSA
Case Study on Basamati Rice Patent BattleAbhishekvb
This document discusses a patent battle between India and an American company, RiceTec Inc., over the use of the term "Basmati" rice. In 1997, RiceTec was granted a patent by the US patent office to call aromatic rice grown outside of India "Basmati." India objected because Basmati rice is traditionally grown in India and Pakistan. While RiceTec claimed its rice had similar characteristics to Basmati rice, India argued the patent violated geographical indication laws and would negatively impact its Basmati rice exports. After pressure from India, RiceTec withdrew 15 of its 20 patent claims and removed its claim over the name "Basmati."
Food technology is taking over our kitchens and changing the way of eating and cooking.
Tech giants like Samsung, Dyson and innovative start-up companies are heavily working and investing on it. The focus area is the user. From smart refrigerator to portable food safety checker, food technology aims both at the simplification and at the improvement of a household life. There are four key pillars where food technology devices focus. These are: smart kitchen, digital dining, safe food and healthy diet.
In this article the most promising food technologies are analysed. Firstly, these aim to enhance the life quality of households. Secondly, they all are examples of what a consumer needs representing for the food industry strong consumer trends to be watched out.
A Report on Bidirectional Visitor Counter using IR sensors and Arduino Uno R3Abhishekvb
The aim of our project is to make a controller which can sense if any person enters the room and it lights up the room automatically and also counts how many person are entering the room or going out of it.
Bidirectional Visitor Counter using IR sensors and Arduino Uno R3Abhishekvb
The aim of our project is to make a controller which can sense if any person enters the room and it lights up the room automatically and also counts how many person are entering the room or going out of it.
This document provides an overview of microelectromechanical systems (MEMS) technology. It discusses how MEMS devices are fabricated using modified silicon and non-silicon techniques to create tiny integrated systems combining mechanical and electrical components on the microscale. The document outlines common MEMS fabrication methods like surface micromachining, bulk micromachining, and LIGA. It also discusses MEMS design processes, packaging challenges, and applications. The future of MEMS is presented as enabling more advanced automotive, medical, and environmental applications through continued innovation in areas like foundry access and design tools.
This presentation outlines some of the most exciting medical MEMS and sensors devices that were introduced to the marketplace in the past few years. Some of the devices are already in volume production, and some are still being commercialized.
The document discusses managed security services providers (MSSPs). It defines an MSSP as a company that provides remote monitoring and management of IT security functions via shared services from security operations centers. The document outlines common MSSP services like security monitoring, management of security solutions, and risk/compliance management. It also discusses trends in the MSSP market and factors driving adoption of MSSP services.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
Becoming Digitally Adaptive™ April 2014Adapt2Digital
Adapt2Digital is a software led service that helps businesses assess their digital readiness and provides the knowledge and support they need to keep pace with ongoing digital change. We work in both public and private sector, helping businesses across every industry become Digitally Adaptive™. This presentation outlines some of the key considerations for becoming Digitally Adaptive™ and why it is an alternative to Digital Transformation for businesses globally.
Geek Sync | Tackling Key GDPR Challenges with Data Modeling and GovernanceIDERA Software
You can watch the replay for this Geek Sync webcast in the IDERA Resource Center: http://ow.ly/tLtr50A5b4b
The General Data Protection Regulation (GDPR) is inevitable and goes live in the EU beginning May 25th 2018. It touches all technical and organizational measures as well as the design of internal systems and processes, and affects all companies around the world that have customers in the EU.
Join IDERA and Dr. Sultan Shiffa as he focuses on how data modeling, governance and collaboration help Executives, IT Managers, Architects, DBAs and Developers tackle the key challenges around data protection by design and by default, individual rights to access and erasure, valid consent, data protection roles and accountabilities, data breach notifications, and auditing the records of data processing activities. This session will also explore best practices and examples for how to master those challenges and assess the data protection impact. After this session, you can be prepared to become GDPR compliant ahead of the deadline and beyond.
Sarah Newhall, EVP of Strategy & Insights at Blue State Digital, spoke at ASAE's Marketing, Membership, and Communications Conference on June 13, 2016.
Half a century ago, Pennsylvania Avenue looked to Madison Avenue for inspiration on how to engage and persuade voters. In the last decade, the tables have turned. Political campaigns have mastered the art and science of integrated marketing and have many lessons to impart to today’s practitioners.
Pulling examples from outside the industry, explore how associations can adopt the road-tested tactics of successful political campaigns, including smart data segmentation, rapid response, emotional storytelling, and influencer engagement.
See how associations can move beyond the transactional, to create more authentic and meaningful relationships, which can lead to increased membership, sales, volunteering, and advocacy. By moving people up the ladder of engagement and asking them to take meaningful actions on behalf of the things they care about, associations can create a community of supporters prepared to act on their behalf anytime, anywhere.
This document discusses Laundrapp Limited, an on-demand laundry and dry cleaning service company that is disrupting the multi-billion pound laundry industry. It describes Laundrapp's digital platform that allows customers to request laundry services through a mobile app. The document also outlines some of the challenges Laundrapp faces in acquiring users and retaining them in an increasingly crowded app market, and provides insights into how the company has overcome obstacles through metrics-driven development, marketing experimentation, and focusing on the customer experience.
EXAMINING HOW DATA PRIVACY IS TRANSFORMING THE WAY WE ENGAGE WITH KIDS ONLINESarah Marchant-Heatley
Chaired By Sam Clough, Strategic Insights Director, SuperAwesome
Panellists:
Lucy Upton, Marketing Director, Hachette (Childrens)
Michael Dee, Director of Content, Coolabi
Martin Doyle, Director, Generation Media
Data Privacy in the DMBOK - No Need to Reinvent the WheelDATAVERSITY
World wide, Data Privacy laws are increasing. Customers are increasingly aware, and concerned, about how data is processed. The Chief Privacy Officer is (or should be) a key stakeholder for many Data Governance initiatives, and new terms like “Privacy by Design” and “Privacy Engineering” are entering our conversations with peers. Non-EU organizations selling into the EU will soon have to comply with EU Data Privacy laws. However, data professionals who take a structured, principles based approach, to building their Data Privacy capabilities stand a better chance of sustainable success than those who don’t. Rather than reinventing the wheel, organizations should look at how the DMBOK framework, in conjunction with other approaches and methods, can provide a robust platform for Data Privacy initiatives in their organizations.
Getting Started with Data Governance? Use Process Models!DATAVERSITY
In order to prepare for a data governance initiative, companies need to break down their organizational silos and address inefficiencis in business process. Any organization will use a number of different business processes for operations, sales, marketing, and other areas. Capturing the way a business works can be challenging, but data architects should work with business stakeholders to establish process models and ensure they are all speaking the same language to create a solid foundation for enterprise architecture and data governance. IDERA's Kim Brushaber will discuss the importance of business process modeling as the first step for data governance and demonstrate how ER/Studio Business Architect helps companies map and model the relationships between process, people, and data.
Start safeguarding personal information of your users at the earliest beginning in a project and make it default.
In this talk I will go over the concepts of privacy by design and default where I will go deeper into the why and how of safeguarding your user's personal information.
The document discusses strategies for mobile marketing and building a successful on-demand laundry service business. It notes that Laundrapp launched their on-demand laundry and dry cleaning platform just over two years ago and have since expanded to serve over 100 UK towns and cities and plan to expand internationally to 15 markets in the next two years. It also provides tips for mobile marketers, such as focusing on 3 top performing channels, understanding customer lifetime value, and trusting your intuition alongside data.
This document provides an overview of St. Joseph Health and its approach to innovation. Some key points:
- St. Joseph Health is a large health system with $5.3 billion in net revenue, 25,000 employees, and 14 acute hospitals.
- It has established the Innovation Institute to pursue new revenue streams and transform healthcare delivery through partnerships and innovation.
- The Innovation Institute operates an Innovation Lab to collect ideas, accelerate technologies, and showcase innovations. It aims to advance design and transform traditional models.
- The Institute also has an Enterprise Development Group to convert costs centers to revenue centers through partnerships and a for-profit structure. It established an Innovation Fund to invest across different stages of startup companies.
-
TellSpec is a three-part dietary analysis system that uses a spectrometer scanner, cloud-based algorithm, and smartphone app to analyze foods. It works by beaming a low-powered laser at foods to detect reflected light wavelengths, which identifies chemical compounds and ingredients within 3 seconds. The system can identify foods and ingredients accurately 97.7% of the time. It works using Raman spectroscopy and a surface-enhanced Raman scattering technique to detect molecules on metal surfaces with over 10 billion times signal enhancement.
Here is my Tech Alphabet which i presented at Binck Bank today.
26 topics which I will follow in 2014:
ALIBABA
BITCOIN
COURSERA
DRONES
ESTIMOTE
FACEBOOK
GLASS
HOME
IWATCH
JELLY
KICKSTARTER
LEAPMOTION
MUSK
NANO
OCULUS RIFT
PEERBY
QUANTIFIED SELF
ROBOTS
SONY
TELLSPEC
UBER
VINSON
WANELO
XOSKELETON
Y
Z-AXIS
BONUS: NSA
Case Study on Basamati Rice Patent BattleAbhishekvb
This document discusses a patent battle between India and an American company, RiceTec Inc., over the use of the term "Basmati" rice. In 1997, RiceTec was granted a patent by the US patent office to call aromatic rice grown outside of India "Basmati." India objected because Basmati rice is traditionally grown in India and Pakistan. While RiceTec claimed its rice had similar characteristics to Basmati rice, India argued the patent violated geographical indication laws and would negatively impact its Basmati rice exports. After pressure from India, RiceTec withdrew 15 of its 20 patent claims and removed its claim over the name "Basmati."
Food technology is taking over our kitchens and changing the way of eating and cooking.
Tech giants like Samsung, Dyson and innovative start-up companies are heavily working and investing on it. The focus area is the user. From smart refrigerator to portable food safety checker, food technology aims both at the simplification and at the improvement of a household life. There are four key pillars where food technology devices focus. These are: smart kitchen, digital dining, safe food and healthy diet.
In this article the most promising food technologies are analysed. Firstly, these aim to enhance the life quality of households. Secondly, they all are examples of what a consumer needs representing for the food industry strong consumer trends to be watched out.
A Report on Bidirectional Visitor Counter using IR sensors and Arduino Uno R3Abhishekvb
The aim of our project is to make a controller which can sense if any person enters the room and it lights up the room automatically and also counts how many person are entering the room or going out of it.
Bidirectional Visitor Counter using IR sensors and Arduino Uno R3Abhishekvb
The aim of our project is to make a controller which can sense if any person enters the room and it lights up the room automatically and also counts how many person are entering the room or going out of it.
This document provides an overview of microelectromechanical systems (MEMS) technology. It discusses how MEMS devices are fabricated using modified silicon and non-silicon techniques to create tiny integrated systems combining mechanical and electrical components on the microscale. The document outlines common MEMS fabrication methods like surface micromachining, bulk micromachining, and LIGA. It also discusses MEMS design processes, packaging challenges, and applications. The future of MEMS is presented as enabling more advanced automotive, medical, and environmental applications through continued innovation in areas like foundry access and design tools.
This presentation outlines some of the most exciting medical MEMS and sensors devices that were introduced to the marketplace in the past few years. Some of the devices are already in volume production, and some are still being commercialized.
The document discusses managed security services providers (MSSPs). It defines an MSSP as a company that provides remote monitoring and management of IT security functions via shared services from security operations centers. The document outlines common MSSP services like security monitoring, management of security solutions, and risk/compliance management. It also discusses trends in the MSSP market and factors driving adoption of MSSP services.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
Becoming Digitally Adaptive™ April 2014Adapt2Digital
Adapt2Digital is a software led service that helps businesses assess their digital readiness and provides the knowledge and support they need to keep pace with ongoing digital change. We work in both public and private sector, helping businesses across every industry become Digitally Adaptive™. This presentation outlines some of the key considerations for becoming Digitally Adaptive™ and why it is an alternative to Digital Transformation for businesses globally.
Geek Sync | Tackling Key GDPR Challenges with Data Modeling and GovernanceIDERA Software
You can watch the replay for this Geek Sync webcast in the IDERA Resource Center: http://ow.ly/tLtr50A5b4b
The General Data Protection Regulation (GDPR) is inevitable and goes live in the EU beginning May 25th 2018. It touches all technical and organizational measures as well as the design of internal systems and processes, and affects all companies around the world that have customers in the EU.
Join IDERA and Dr. Sultan Shiffa as he focuses on how data modeling, governance and collaboration help Executives, IT Managers, Architects, DBAs and Developers tackle the key challenges around data protection by design and by default, individual rights to access and erasure, valid consent, data protection roles and accountabilities, data breach notifications, and auditing the records of data processing activities. This session will also explore best practices and examples for how to master those challenges and assess the data protection impact. After this session, you can be prepared to become GDPR compliant ahead of the deadline and beyond.
Sarah Newhall, EVP of Strategy & Insights at Blue State Digital, spoke at ASAE's Marketing, Membership, and Communications Conference on June 13, 2016.
Half a century ago, Pennsylvania Avenue looked to Madison Avenue for inspiration on how to engage and persuade voters. In the last decade, the tables have turned. Political campaigns have mastered the art and science of integrated marketing and have many lessons to impart to today’s practitioners.
Pulling examples from outside the industry, explore how associations can adopt the road-tested tactics of successful political campaigns, including smart data segmentation, rapid response, emotional storytelling, and influencer engagement.
See how associations can move beyond the transactional, to create more authentic and meaningful relationships, which can lead to increased membership, sales, volunteering, and advocacy. By moving people up the ladder of engagement and asking them to take meaningful actions on behalf of the things they care about, associations can create a community of supporters prepared to act on their behalf anytime, anywhere.
This document discusses Laundrapp Limited, an on-demand laundry and dry cleaning service company that is disrupting the multi-billion pound laundry industry. It describes Laundrapp's digital platform that allows customers to request laundry services through a mobile app. The document also outlines some of the challenges Laundrapp faces in acquiring users and retaining them in an increasingly crowded app market, and provides insights into how the company has overcome obstacles through metrics-driven development, marketing experimentation, and focusing on the customer experience.
EXAMINING HOW DATA PRIVACY IS TRANSFORMING THE WAY WE ENGAGE WITH KIDS ONLINESarah Marchant-Heatley
Chaired By Sam Clough, Strategic Insights Director, SuperAwesome
Panellists:
Lucy Upton, Marketing Director, Hachette (Childrens)
Michael Dee, Director of Content, Coolabi
Martin Doyle, Director, Generation Media
Data Privacy in the DMBOK - No Need to Reinvent the WheelDATAVERSITY
World wide, Data Privacy laws are increasing. Customers are increasingly aware, and concerned, about how data is processed. The Chief Privacy Officer is (or should be) a key stakeholder for many Data Governance initiatives, and new terms like “Privacy by Design” and “Privacy Engineering” are entering our conversations with peers. Non-EU organizations selling into the EU will soon have to comply with EU Data Privacy laws. However, data professionals who take a structured, principles based approach, to building their Data Privacy capabilities stand a better chance of sustainable success than those who don’t. Rather than reinventing the wheel, organizations should look at how the DMBOK framework, in conjunction with other approaches and methods, can provide a robust platform for Data Privacy initiatives in their organizations.
Getting Started with Data Governance? Use Process Models!DATAVERSITY
In order to prepare for a data governance initiative, companies need to break down their organizational silos and address inefficiencis in business process. Any organization will use a number of different business processes for operations, sales, marketing, and other areas. Capturing the way a business works can be challenging, but data architects should work with business stakeholders to establish process models and ensure they are all speaking the same language to create a solid foundation for enterprise architecture and data governance. IDERA's Kim Brushaber will discuss the importance of business process modeling as the first step for data governance and demonstrate how ER/Studio Business Architect helps companies map and model the relationships between process, people, and data.
Start safeguarding personal information of your users at the earliest beginning in a project and make it default.
In this talk I will go over the concepts of privacy by design and default where I will go deeper into the why and how of safeguarding your user's personal information.
The document discusses strategies for mobile marketing and building a successful on-demand laundry service business. It notes that Laundrapp launched their on-demand laundry and dry cleaning platform just over two years ago and have since expanded to serve over 100 UK towns and cities and plan to expand internationally to 15 markets in the next two years. It also provides tips for mobile marketers, such as focusing on 3 top performing channels, understanding customer lifetime value, and trusting your intuition alongside data.
Why The Way We Track Campaigns Is About To Change Forever - Arianne Donoghue ...Arianne Donoghue
The document discusses how tracking campaigns is changing due to increased regulation and adoption of ad blocking. Cookies are under threat and other techniques like browser fingerprinting are now used to track users. Regulation like GDPR and the upcoming ePrivacy Regulation aim to improve privacy. The document argues marketers need to shift from hyper-targeted personalization to focusing more on context and groups to find the right balance between technology, messaging and respecting user privacy.
Data Strategy - Enabling the Data-Guided EnterpriseThoughtworks
This document discusses how companies can develop an effective data strategy to become more data-driven. It emphasizes that a data strategy should target value proposition, culture, processes, people, and technology. It also stresses that successful companies set clear goals for how data will be used, define what success looks like, and ask the right questions of their data. The document provides examples of how companies like AutoTrader and Etsy have transformed their culture to be more data-guided in order to gain competitive advantages.
Knowledge Extracting Insight From Data & Information KLSB1121
The document discusses data analytics and big data. It defines data analytics as examining data sets to gain insights and make informed conclusions. Big data is characterized by its volume, velocity, variety, value and veracity. The document outlines some of the issues with big data, including lack of transparency, identity issues, and data privacy concerns. It provides examples of data analytics in public sectors like health, security, tax, and social services. The importance of data visualization and some visualization techniques are also discussed.
Learn how our Advisory Services team guides customers through two critical processes. The first is the process of assessing where you are today and the second is the process of building a stronger privacy program for tomorrow customized to your organization.
Picarro has a vibrant customer-centric and employee-friendly corporate culture. This presentation discusses our vision, values and culture and gives good insights into what is important to us as an organization.
This document outlines a 10-step framework for digital transformation and provides information about Cygnet Infotech, the company presenting the framework. Cygnet Infotech is an international technology company founded in 2000 that employs over 1000 people across 11 locations globally. The 10-step framework guides companies through the process of digital transformation, including steps like assessing current capabilities, defining a vision, developing a plan, implementing projects, and measuring results.
The document outlines the key steps in a marketing plan: 1) setting goals and tracking metrics, 2) gaining insights and targeting audiences, 3) developing messaging and offers, 4) producing marketing assets, 5) planning media and budget, and 6) executing the plan and analyzing results. It also quotes Professor Mark Ritson saying companies should focus more on the 95% of marketing that is the same across different contexts rather than differences.
Daring to be Digital webinar january 2014Precedent
The document discusses a webinar on digital transformation. It notes that organizations must evolve from marketing-centric views of the web to business-wide digital strategies. Those that do not fundamentally transform are becoming irrelevant. True digital transformation requires changing the entire organization, not just adding online features. The webinar will explore topics like harnessing crowdsourcing, new business models, mobile technology, and the internet of things. Organizations must articulate how digital transformation delivers value across goals to gain support and measure progress through initiatives every 3-5 months.
Similar to Breakfast Briefing: SXSW re-cap Chris Giddings (20)
We talk a lot about Ai as the superpower for process and automation of jobs. But what about creativity? What happens when artists, coders, designers, technologists and industry professionals collaborate to promote creative applications of artificial intelligence in art, music, film, design and beyond? Can Ai ever truly be creative? Or merely just a super-tool for designers and artists to work with.
Curated by the BIMA Ai Think Tank, join BIMA and a panel of industry experts for this very special breakfast briefing on creative Ai and what that truly means for digital.
Speakers:
Luba Elliott, Curator and Researcher
Hooman Sayani, Autodesk Research
Georgia Ward Dyer
Marco Marchesi, Happy Finish
Oded Ben-Tal, Kingston University
As digital interfaces become even more pervasive and diverse, the challenge of managing the content that appears on them becomes more and more complex.
Curated by the BIMA Technology council, join BIMA, IBM and a panel of experts from the worlds of content strategy and technology as they give their opinions on Headless Content Management and what that means for developers and content creators.
Scotland has a long and rich heritage in textiles but a young and innovative fashion industry. What does the future hold? BIMA’s Future of Fashion evening brings together an exciting panel of speakers taking an in depth look at how the industry is being disrupted: where are the challenges and opportunities and what can we expect to see next?
Artificial intelligence is poised to be the next major innovation that companies should stay on top of.
BIMA hosted a very special Breakfast Briefing with our new BIMA Ai Think Tank to explore how Ai can start to transform your business.
How can you adopt a business culture that fosters an innovative and entrepreneurial environment?
Explore what innovation means in the creative and digital sector, and learn how you can create a climate for entrepreneurialism and ideas.
Our panel of industry leading experts present to you their own unique approaches and practical ways to start applying tried and tested techniques to your business, organisation or team to create a successful climate for innovation in your business.
The General Data Protection Regulation: Why do people say yes to marketing?
There is a dichotomy between respect for private lives and the data-driven demands of marketing. Hyper personalisation, profiling and programmatic marketing’s ability to deliver pinpoint accurate messaging, must surely drive greater return on marketing investment; but at what cost to an individuals’ right to privacy.
What if a law demanded absolute honesty, total disclosure, a revelation of the true intimacy of the data collected, a cathartic proclamation of the true depth of our knowledge, the value of this data, and the profit earned?
Never mind what if; it’s here and will be in force in less than two years.
This event is about what you can, and should be doing to profit from changes in law and attitudes precipitated by the General Data Protection Regulation. Marketers and agencies must now ask; if people were made to understood what we did in terms of tracking, segmenting, profiling, augmenting, scraping and trading in data about them, would they actively, unequivocally, continually CONSENT to it?
If you think the answer is no, you might want to place this question at the top of your to-do list; why people say yes to marketing?
Instagram, the platform that is redesigning and curating our lives could be the most powerful social tool for your brand yet!
In this fire-cracker session, Camilla White, Account Director Cult LDN, digital communications agency & BIMA official social partner, took us through all you need to know about the platform.
This event covered:
- A deep-dive into the phenomenon that is 'Influencers' and how to truly measure success and sales from working together
- Understanding the algorithm as a brand
- Instagram Stories, the rise of Live
How do great creative directors shape award-winning work? And how do you remain true to an idea in the face of client amends, budget constraints and set timelines?
Six of the industry's top creative directors talked about how they had taken a brief and shaped ideas into a piece of brilliant, on-brand creative.
The second in a series of BIMA events in partnership with Creative Equals, tackling diversity, creativity and leadership.
Speakers included:
Anna Rose Kerr, Creative, Havas London
Caitlin Ryan, Executive Creative Director, Cheil
Catherine Hope, Associate Creative Director at Naked Communications
Dan Harvey, Experience Design Director at SapientNitro
Pierre Duquesnoy, Creative Director at DigitasLBi
The document summarizes a BIMA breakfast briefing on robots. It lists the speakers which included directors from Mando, IBM, Goldsmiths University of London, and DigitasLBi. The speakers discussed topics like the explosion of robots, how robots can carry out complex actions automatically, how robots are given agency, and how they are better able to cope with new situations compared to humans. Things to consider with robots included habit, coordination, and accountability.
There's been so much talk about diversity this year, but now the proof is here. The results of Great British Diversity Experiment are in: diversity works.
The fact is diverse teams create a better wealth of ideas and stronger solutions to business problems. The question is: how do you truly implement diversity within your business? And what are the challenges?
Speakers Include:
- Nadya Powell, MD of Sunshine, Co-founder of The Great British Diversity Experiment
- Daniele Fiandaca, CoFounder of Token Man, The GBDE, Creative Social and Mutant
- Mike Islip, CEO of DigitasLBi
- Ete Davies, MD of AnalogFolk, founder of Stripes
- Ali Hanan, CD at Blippar, Founder of Creative Equals.
The document discusses considerations for doing business in China, including cultural differences in communication preferences, management styles, gestures and symbolisms. It provides guidance on integrating marketing efforts across markets and localizing for China, which has a different media consumption environment than other places. Challenges of mergers and acquisitions in Asia are also addressed, such as differing negotiation tactics and motivations that can be difficult to understand.
Celebrating the best in British digital – since 1985.
Be a part of digital marketing’s party of the year, the BIMA Awards. With 33 categories celebrating the best work the UK has to offer, the BIMAs are the longest-running UK awards with a digital focus.
Bagging an illustrious BIMA award is no easy feat, so here are our top tips for writing a winning awards submission. Hear from past winners, judges and the BIMA team on how you can polish your entries to maximise your success.
Will blockchain technology prove to be the biggest disruptor the digital industry has yet faced? Or is it the salvation for creatives and content creators? What exactly is the blockchain? This breakfast briefing will unlock the mystery as you hear from thought leaders and digital practitioners on what the next big thing means for digital.
Suzy discusses the use of blockchain as part of the 'CitizenPass' initiative, which uses blockchain, biometrics and data to certify an individuals' identity.
The document discusses the global identification crisis, with over 232 million undocumented migrants and 21 million people trafficked annually. It also discusses identity fraud in the UK, with 80% of fraud occurring online and a 31% increase in confirmed cases from the previous year. The document then examines how blockchain technology could help solve issues of decentralized, reliable, secure and cost-effective identification without borders, but also notes challenges around cost, sustainability, speed and lack of international standards for blockchain identity solutions.
Will blockchain technology prove to be the biggest disruptor the digital industry has yet faced? Or is it the salvation for creatives and content creators? What exactly is the blockchain? This breakfast briefing will unlock the mystery as you hear from thought leaders and digital practitioners on what the next big thing means for digital.
Dave looks at the types of blockchain and the different ways in which the blockchain can be applied in the 'real world'.
Blockchain is a distributed ledger that records digital events and transactions in a way that is permanent and verifiable. It allows information to be recorded and shared across a network of multiple parties without the need for central record keeping. The technology began with Bitcoin and provides an open record of every Bitcoin transaction. It has potential applications beyond digital currencies for any system requiring a secure and decentralized record of transactions or information.
Agile marketing techniques can meet the ‘always on, always connected’ need for unprecedented speed and flexibility. Hear how agile marketing allows agencies and brands to work more collaboratively on their marketing campaigns; and how to use metrics to learn and adapt, instead of 12-month plans.
The document discusses several topics related to clients and business relationships. It notes that while business motives are usually focused on profit, people's motives are complex and varied as the human brain is not fully understood. It emphasizes the importance of building trusted relationships with clients by being their strongest ally and having them as advocates. The document also acknowledges that the real world is imperfect and problems will inevitably arise in client relationships, such as conflicting objectives between clients or a client not fully supporting a project.
The document discusses balancing creativity, productivity, and well-being in the workplace. It introduces two employees, Jen the designer and Pawan in accounts, who are initially unhappy but then happy. It suggests strategies like satellite teams, special projects, and staff rotations to help maintain balance and positive morale.
More from BIMA (British Interactive Media Association) (20)
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.