Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How an API Can Power a Relationship Between a  20-Person Company  and a  4,000-Person Company
a hyperlocal news aggregator
 
 
 
Outside.in & CNN <ul><li>Data licensing deal </li></ul><ul><li>Strategic investment </li></ul>
 
 
 
 
<ul><li>MSM sites </li></ul><ul><li>Have users </li></ul><ul><li>Need content </li></ul><ul><li>Outside.in </li></ul><ul><...
 
 
 
<ul><li>CNN's Requirements </li></ul><ul><li>Prioritize affiliate stories </li></ul><ul><li>Curate stories </li></ul><ul><...
<ul><li>API Removes Friction </li></ul><ul><li>Performance </li></ul><ul><li>Ease of integration </li></ul><ul><li>Efficie...
CNN.com
 
CNN.com/politics
CNN.com/election/2010/my_elections
developers.outside.in
Talk to Me <ul><li>[email_address] </li></ul>@kenspeckle
Upcoming SlideShare
Loading in …5
×

How an API Can Power a Relationship Between a 20-Person Company and a 4,000-Person Company

5,196 views

Published on

Video here: http://mashery.blip.tv/file/4410596/

Published in: Technology, Business

How an API Can Power a Relationship Between a 20-Person Company and a 4,000-Person Company

  1. 1. How an API Can Power a Relationship Between a 20-Person Company and a 4,000-Person Company
  2. 2. a hyperlocal news aggregator
  3. 6. Outside.in & CNN <ul><li>Data licensing deal </li></ul><ul><li>Strategic investment </li></ul>
  4. 11. <ul><li>MSM sites </li></ul><ul><li>Have users </li></ul><ul><li>Need content </li></ul><ul><li>Outside.in </li></ul><ul><li>Has content </li></ul><ul><li>Needs eyeballs </li></ul>
  5. 15. <ul><li>CNN's Requirements </li></ul><ul><li>Prioritize affiliate stories </li></ul><ul><li>Curate stories </li></ul><ul><li>Filter objectionable content </li></ul><ul><li>Guarantee minimum number of stories </li></ul>
  6. 16. <ul><li>API Removes Friction </li></ul><ul><li>Performance </li></ul><ul><li>Ease of integration </li></ul><ul><li>Efficient distribution of work </li></ul><ul><li>Flexibility for new features </li></ul>
  7. 17. CNN.com
  8. 19. CNN.com/politics
  9. 20. CNN.com/election/2010/my_elections
  10. 21. developers.outside.in
  11. 22. Talk to Me <ul><li>[email_address] </li></ul>@kenspeckle

×