SXSW presentation for Saatchi & Saatchi and fallon.
An introduction to SXSW, what I found interesting, how it relates back to the agency and what lessons we can learn.
Lessons from the relaunch of the UK Higher Education sector campaign to ensure International staff and students feel welcome in the UK and to persuade Government to remove students from net migration figures
Experiential Marketing Conference, Athens 2017
Getting rid of communication fluff and speaking directly to the hearts of our audiences has become more compelling than ever. But how can you overpass common information overload and deliver tangible Xperiences which, when successful, can be so much louder than words? Experiential initiatives have quickly won their special place within strategic communications as they are nowadays much more than a "nice-to-have" add-on for an edgy campaign. They have become the "Troyan Horse" of initiatives and an evolutionary way of thinking for modern marketers and communication specialists.
Experiential Marketing Conference, Athens 09/02/2017
Getting rid of communication fluff and speaking directly to the hearts of our audiences has become more compelling than ever. But how can you overpass common information overload and deliver tangible Xperiences which, when successful, can be so much louder than words? Experiential initiatives have quickly won their special place within strategic communications as they are nowadays much more than a "nice-to-have" add-on for an edgy campaign. They have become the "Troyan Horse" of initiatives and an evolutionary way of thinking for modern marketers and communication specialists.
www.pitchpr.gr, www.xcubed.gr
Experiential Marketing Conference, Athens 09/02/2017
Getting rid of communication fluff and speaking directly to the hearts of our audiences has become more compelling than ever. But how can you overpass common information overload and deliver tangible Xperiences which, when successful, can be so much louder than words? Experiential initiatives have quickly won their special place within strategic communications as they are nowadays much more than a "nice-to-have" add-on for an edgy campaign. They have become the "Troyan Horse" of initiatives and an evolutionary way of thinking for modern marketers and communication specialists.
Lessons from the relaunch of the UK Higher Education sector campaign to ensure International staff and students feel welcome in the UK and to persuade Government to remove students from net migration figures
Experiential Marketing Conference, Athens 2017
Getting rid of communication fluff and speaking directly to the hearts of our audiences has become more compelling than ever. But how can you overpass common information overload and deliver tangible Xperiences which, when successful, can be so much louder than words? Experiential initiatives have quickly won their special place within strategic communications as they are nowadays much more than a "nice-to-have" add-on for an edgy campaign. They have become the "Troyan Horse" of initiatives and an evolutionary way of thinking for modern marketers and communication specialists.
Experiential Marketing Conference, Athens 09/02/2017
Getting rid of communication fluff and speaking directly to the hearts of our audiences has become more compelling than ever. But how can you overpass common information overload and deliver tangible Xperiences which, when successful, can be so much louder than words? Experiential initiatives have quickly won their special place within strategic communications as they are nowadays much more than a "nice-to-have" add-on for an edgy campaign. They have become the "Troyan Horse" of initiatives and an evolutionary way of thinking for modern marketers and communication specialists.
www.pitchpr.gr, www.xcubed.gr
Experiential Marketing Conference, Athens 09/02/2017
Getting rid of communication fluff and speaking directly to the hearts of our audiences has become more compelling than ever. But how can you overpass common information overload and deliver tangible Xperiences which, when successful, can be so much louder than words? Experiential initiatives have quickly won their special place within strategic communications as they are nowadays much more than a "nice-to-have" add-on for an edgy campaign. They have become the "Troyan Horse" of initiatives and an evolutionary way of thinking for modern marketers and communication specialists.
Experiential Marketing Conference, Athens 09/02/2017
Getting rid of communication fluff and speaking directly to the hearts of our audiences has become more compelling than ever. But how can you overpass common information overload and deliver tangible Xperiences which, when successful, can be so much louder than words? Experiential initiatives have quickly won their special place within strategic communications as they are nowadays much more than a "nice-to-have" add-on for an edgy campaign. They have become the "Troyan Horse" of initiatives and an evolutionary way of thinking for modern marketers and communication specialists.
Creating a Culture of Innovation in Your Library and Community (Tech Day)Heather Braum
A presentation from NEKLS Tech Day You’ve watched innovative libraries grow and implement many ideas that you wish you could start in your library. But, you’re not sure where to start, or
how to get buy-in, or how to get support. Come to this session for an active and lively discussion on
how to find innovative ideas and
people, get support, and learn from other libraries’ experiences.
Presentación de Alfons Cornella en el Marathon in business administration and innovation, realizada el 7 de Junio 2012, organizado por La Salle BES Barcelona
Webinar 2017-10-12 -Tools for Editing Digital Stories and Promoting Them to Y...TechSoup
Now that you've got raw video footage to tell your nonprofit's story, watch this webinar to learn how to turn your video into an amazing finished product. In this video, you will learn:
Post-production video editing best practices
Editing tools from free to high-end
Tips on adding sound and graphics
Resources for finding royalty-free audio and graphics
Posting to YouTube and utilizing their nonprofit program
Best practices on sharing & promoting your video effectively with tagging, social sharing, and on your own website and more!
Topic Example Dialectical Journal Directions Ch.docxjuliennehar
Topic: Example: Dialectical Journal
Directions: Choose 5-10 Passages/Quotes from reading and input 1 response to each passage. Responses
can include: Analysis (describe the various parts), Ask a question, Interpreting (explain the meaning), Infer
(educated guess based on prior understanding), Reflecting, Personal Connection (relates to self, world
events, book/movie/etc), Summarizing, Predicting. Number your quotes and responses.
Passage or Quotation from the Text:
Example quote from text:
“The age when food finders became food makers”
Student Response:
Example response:
● Analysis: Describing the human transition
from hunter gatherers to farmers (humans
now produce/make food)
Discussion 1 Week 2
Prior to beginning work on this discussion, Review Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, Chapter 6: Global Information Systems and Market Research and browse through all three categories in Procter & Gamble’s Brands (Links to an external site.) web page.
Part 1: Surviving Global Environments
Assume you are the global marketing VP of Coca-Cola or Pepsi-Cola, two highly successful global brands. Select one of the two companies and a country to operate in. The following videos will help you to gain some insight on the companies. You will be referring to your required readings to answer the discussion questions listed below.
Coca-Cola
PepsiCo
Davos 2011 - Muhtar Kent, CEO, Coca-Cola (Links to an external site.)
SuccessStory: PepsiCo (Links to an external site.)
Address the following questions and support your answers using theories discussed in Chapter 4 and Chapter 5 of your text. Explain the country’s society and their culture. What are the differences and similarities of their culture to the culture of the United States?
a. Determine what social, cultural, political or legal/regulatory characteristics you would need to take advantage of to avoid unneeded and costly adaptations of the marketing mix. Using examples, what theories in Chapter 4 support your conclusions?
b. Create a short SWOT analysis and list three key points in each area of your SWOT that you believe are most important to understand and recognize for successfully sustaining your brand and business in that country. Focus primarily on global environment criteria related to your company (i.e., economic, trade, social and cultural, political, legal, and regulatory environments).
Part 2: Defining the Market Research Process
Although we may be very familiar with Procter & Gamble’s (P&G) many brands, there are still some opportunities for P&G to expand throughout the world where their brands are not yet well known.
· Select one P&G brand that would potentially face a latent market in a certain country, region, or local area around the globe.
· Discuss your rationale for choosing the brand and how it falls under this category.
· Choose three analytical techniques employed by global marketers.
· Summar ...
FBIF2019 Successfully Held in Hangzhou - AgendaQing Du
FBIF 2019 has been succesfully held in Hangzhou from 23rd-25th of April, with over 4000 decision makers from Nestle, PepsiCo, General Mills and etc. discussing open innovation.
25. Kristal Elma Yaratıcılık Festivali'nde Katıldığım 20 Sunumdan Notlar...
My Top 5 Presentation List/ Katıldığım Sunumlardan En İyi İlk 5 Sunum;
1. Recalibrating Digital Conversations/ David Shing – AOL Digital Prophet
2. Content 2020/ Jonathan Mildenhall – The Coca-Cola Company VP of Global Advertising Strategy and Creative Excellence
3. Our “Dam” Life/ Mark Bernath & Eric Qennoy - Wieden + Kennedy Amsterdam Executive Creative Directors
4. Creative Culture: Built It and They Will Come/ Tor Myhren - Grey NY President and CCO
5. Perform or Perish! Consumer Trends That Will Make You Kick Ass in 2014/ Henry Mason - Trendwatching.com
Kick Start A Business Idea From Zero @ Ashoka Youth Venture Selection Panel D...Panuel Rozario Prince
My session on transforming an idea into a 'wow delivery package' at the Youth Venture Selection Panel - 2017, hosted by Ashoka Bangladesh to hunt out for under 20 youth who have started an initiative at their teenage years to solve a social problem in their community impacting many lives positively.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Experiential Marketing Conference, Athens 09/02/2017
Getting rid of communication fluff and speaking directly to the hearts of our audiences has become more compelling than ever. But how can you overpass common information overload and deliver tangible Xperiences which, when successful, can be so much louder than words? Experiential initiatives have quickly won their special place within strategic communications as they are nowadays much more than a "nice-to-have" add-on for an edgy campaign. They have become the "Troyan Horse" of initiatives and an evolutionary way of thinking for modern marketers and communication specialists.
Creating a Culture of Innovation in Your Library and Community (Tech Day)Heather Braum
A presentation from NEKLS Tech Day You’ve watched innovative libraries grow and implement many ideas that you wish you could start in your library. But, you’re not sure where to start, or
how to get buy-in, or how to get support. Come to this session for an active and lively discussion on
how to find innovative ideas and
people, get support, and learn from other libraries’ experiences.
Presentación de Alfons Cornella en el Marathon in business administration and innovation, realizada el 7 de Junio 2012, organizado por La Salle BES Barcelona
Webinar 2017-10-12 -Tools for Editing Digital Stories and Promoting Them to Y...TechSoup
Now that you've got raw video footage to tell your nonprofit's story, watch this webinar to learn how to turn your video into an amazing finished product. In this video, you will learn:
Post-production video editing best practices
Editing tools from free to high-end
Tips on adding sound and graphics
Resources for finding royalty-free audio and graphics
Posting to YouTube and utilizing their nonprofit program
Best practices on sharing & promoting your video effectively with tagging, social sharing, and on your own website and more!
Topic Example Dialectical Journal Directions Ch.docxjuliennehar
Topic: Example: Dialectical Journal
Directions: Choose 5-10 Passages/Quotes from reading and input 1 response to each passage. Responses
can include: Analysis (describe the various parts), Ask a question, Interpreting (explain the meaning), Infer
(educated guess based on prior understanding), Reflecting, Personal Connection (relates to self, world
events, book/movie/etc), Summarizing, Predicting. Number your quotes and responses.
Passage or Quotation from the Text:
Example quote from text:
“The age when food finders became food makers”
Student Response:
Example response:
● Analysis: Describing the human transition
from hunter gatherers to farmers (humans
now produce/make food)
Discussion 1 Week 2
Prior to beginning work on this discussion, Review Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, Chapter 6: Global Information Systems and Market Research and browse through all three categories in Procter & Gamble’s Brands (Links to an external site.) web page.
Part 1: Surviving Global Environments
Assume you are the global marketing VP of Coca-Cola or Pepsi-Cola, two highly successful global brands. Select one of the two companies and a country to operate in. The following videos will help you to gain some insight on the companies. You will be referring to your required readings to answer the discussion questions listed below.
Coca-Cola
PepsiCo
Davos 2011 - Muhtar Kent, CEO, Coca-Cola (Links to an external site.)
SuccessStory: PepsiCo (Links to an external site.)
Address the following questions and support your answers using theories discussed in Chapter 4 and Chapter 5 of your text. Explain the country’s society and their culture. What are the differences and similarities of their culture to the culture of the United States?
a. Determine what social, cultural, political or legal/regulatory characteristics you would need to take advantage of to avoid unneeded and costly adaptations of the marketing mix. Using examples, what theories in Chapter 4 support your conclusions?
b. Create a short SWOT analysis and list three key points in each area of your SWOT that you believe are most important to understand and recognize for successfully sustaining your brand and business in that country. Focus primarily on global environment criteria related to your company (i.e., economic, trade, social and cultural, political, legal, and regulatory environments).
Part 2: Defining the Market Research Process
Although we may be very familiar with Procter & Gamble’s (P&G) many brands, there are still some opportunities for P&G to expand throughout the world where their brands are not yet well known.
· Select one P&G brand that would potentially face a latent market in a certain country, region, or local area around the globe.
· Discuss your rationale for choosing the brand and how it falls under this category.
· Choose three analytical techniques employed by global marketers.
· Summar ...
FBIF2019 Successfully Held in Hangzhou - AgendaQing Du
FBIF 2019 has been succesfully held in Hangzhou from 23rd-25th of April, with over 4000 decision makers from Nestle, PepsiCo, General Mills and etc. discussing open innovation.
25. Kristal Elma Yaratıcılık Festivali'nde Katıldığım 20 Sunumdan Notlar...
My Top 5 Presentation List/ Katıldığım Sunumlardan En İyi İlk 5 Sunum;
1. Recalibrating Digital Conversations/ David Shing – AOL Digital Prophet
2. Content 2020/ Jonathan Mildenhall – The Coca-Cola Company VP of Global Advertising Strategy and Creative Excellence
3. Our “Dam” Life/ Mark Bernath & Eric Qennoy - Wieden + Kennedy Amsterdam Executive Creative Directors
4. Creative Culture: Built It and They Will Come/ Tor Myhren - Grey NY President and CCO
5. Perform or Perish! Consumer Trends That Will Make You Kick Ass in 2014/ Henry Mason - Trendwatching.com
Kick Start A Business Idea From Zero @ Ashoka Youth Venture Selection Panel D...Panuel Rozario Prince
My session on transforming an idea into a 'wow delivery package' at the Youth Venture Selection Panel - 2017, hosted by Ashoka Bangladesh to hunt out for under 20 youth who have started an initiative at their teenage years to solve a social problem in their community impacting many lives positively.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
15. This was the first
year technology
was not talked
about, mostly
questions about
what to do with it.
That’s where the
Ad industry come
in. We are the story
tellers and now it’s
our time...