The document provides a SWOT analysis for Jan Smith, Inc., a fashion public relations firm. It identifies the company's main strengths as its reputation and clientele. Weaknesses include a cramped workspace and lack of IT support. Opportunities exist in expanding to new markets and leveraging sample tracking software. Threats include competitors with stronger event planning and the trend of clients bringing PR in-house. The analysis concludes with recommendations like hiring an IT professional and event team, and adapting strategies for digital media.
While determining the ROI for social media is challenging as human interactions are hard to quantify, the document provides guidance on defining success based on organizational goals rather than solely monetary metrics. It also outlines steps to measure ROI such as defining the expected results and investments, audiences impacted, benchmarks to compare against, key performance indicators, and tools to track metrics. The ROI from social media depends on building trust, the social nature of products/services, and speed of converting network traffic to sales.
linkedin-the-art-of-social-selling-with-sales-navigator whitepaperCraig Canton
This document discusses social selling and some of the challenges salespeople face in adopting social selling strategies. It provides an overview of social selling, noting that social selling allows salespeople to connect with prospects, share content, and build relationships on social media. However, salespeople often struggle with social selling due to the inability to justify ROI, reluctance to try new methods, and the complexity of social selling tools. The document also describes LinkedIn's Sales Navigator tool, which helps salespeople track prospects and activities to overcome these challenges of social selling.
Social media has empowered customers in a way that has changed the rules of engagement forever. Today, customers can find information that drives their experience in a way that leaves very little control in the hands of the brands themselves. Document from Linked IN and Frost and Sullivan.
This document discusses Microsoft's use of intended and emergent strategies. It provides examples of Microsoft using an intended strategy when entering the gaming industry by developing a two-year plan for its Xbox console. This allowed Microsoft to carefully analyze the gaming market. The document also discusses Microsoft's emergent strategy of developing the Kinect in response to changing sociocultural trends of increasing health consciousness, allowing it to capitalize on a new market opportunity. While intended strategies provide clear planning, emergent strategies are better suited to adapting to changes in the external environment. The document argues that organizations should use a mix of intended and emergent strategies.
The purpose of this research is to find out the contribution of Public relations to a
successful startup business. The main objective of this research paper is to explore how the startup
entrepreneurs in the UAE has identified the opportunities using public relations (PR) communication, to
promote positive attitudes and behaviors towards the business. The study also attempts to create awareness
among entrepreneurs in using the PR tools to build the business's reputation as an essential ingredient for the
success of the business.
Traditional media like newspapers and television have had to adapt to new technologies and platforms. Emerging media like the internet, mobile devices, and social media are increasingly important ways for brands to reach audiences. The document discusses how the PR firm m strategies inc. has embraced emerging media platforms like blogs, social networks, and online video for nearly a decade to integrate these strategies into clients' PR initiatives and maximize their exposure.
Running head AMERICAN EXPRESS CORPORATION ANALYSIS 1AMERICA.docxtoddr4
Running head: AMERICAN EXPRESS CORPORATION ANALYSIS
1
AMERICAN EXPRESS CORPORATION ANALYSIS
2
American Express Corporation Analysis
Xiaoxi Yue
Professor Minji
American Express Corporation analysis
American Express Corporation is an American multinational financial services entity with headquarter in New York City in the United States. The company is also known as Amex, and it operates in the Banking Financial services industry, where there are other competing companies (American Express Company SWOT Analysis, 2019). The primary aim of this article is to critically conduct a SWOT analysis of American Express Company to help to solve marketing problems that the entity face when performing its business activities.
Analysis of American Express Corporation and its industry
American Express Corporation is a financial institution which deals in an extensive range of products and services. The main products and services of the company are credit card products and charge and other travel-related services that aim at satisfying the needs of their clients (Havercome & Mujtaba, 2015). The company sells its products and services to various groups of clients from different parts of the world. The company has multiple segments that help it to market and sell its product and services. Below are some the main segment of American Express Company and among others. The company uses different marketing strategies to market and sell its product. Besides, American Express Company operates in a competitive industry with many competing firms that use different marketing strategies to increase their market share. Some of the company's top competitors are Discover, VISA MasterCard, Bank of America US Bank, among others.
American Express Corporation SWOT analysis
American Express Corporation operates in a competitive industry with many competing firms that offer a variety of products and services to potential clients. As such, the company has strength, weakness, opportunities, and threat that determine its operations.
Strengths of American Express
Brand strength is one of the advantages the company enjoy in its industry. Currently, American Express has the privilege of being among the treasured brands all over the world. The latter is one of the internal strength that has enabled the company to increase its market share in its industry.
Employee strength and market capitalization are other advantages also different strengths of the company. The company has a high number of employees, and the level of their satisfaction is relatively high compared to those of its competitors (Hickman & Silva, 2018). On the other hand, the company has a more significant market capital, unlike its competitors. This has enabled the company to perform all its operation more efficiently without financial difficulties. As such, this has enabled the company to one of the top financial services providers in the world.
Furthermore, the status symbol is another strength for the company.
Financial Services and Social Media, What's Next?Bradley Jobling
The document summarizes a panel discussion hosted by the Columbia Business School Alumni Club of New York on using social media for financial services. Some of the key points made were:
- Financial institutions like Citibank are using social media like LinkedIn to build their brand and recruit, rather than just promote products.
- Companies are struggling with social media ROI and regulating customer-generated content.
- Financial services firms must comply with many regulations when using social media for business.
- Social media will increasingly be used innovatively, like crowdsourcing problems or using social platforms within social platforms.
While determining the ROI for social media is challenging as human interactions are hard to quantify, the document provides guidance on defining success based on organizational goals rather than solely monetary metrics. It also outlines steps to measure ROI such as defining the expected results and investments, audiences impacted, benchmarks to compare against, key performance indicators, and tools to track metrics. The ROI from social media depends on building trust, the social nature of products/services, and speed of converting network traffic to sales.
linkedin-the-art-of-social-selling-with-sales-navigator whitepaperCraig Canton
This document discusses social selling and some of the challenges salespeople face in adopting social selling strategies. It provides an overview of social selling, noting that social selling allows salespeople to connect with prospects, share content, and build relationships on social media. However, salespeople often struggle with social selling due to the inability to justify ROI, reluctance to try new methods, and the complexity of social selling tools. The document also describes LinkedIn's Sales Navigator tool, which helps salespeople track prospects and activities to overcome these challenges of social selling.
Social media has empowered customers in a way that has changed the rules of engagement forever. Today, customers can find information that drives their experience in a way that leaves very little control in the hands of the brands themselves. Document from Linked IN and Frost and Sullivan.
This document discusses Microsoft's use of intended and emergent strategies. It provides examples of Microsoft using an intended strategy when entering the gaming industry by developing a two-year plan for its Xbox console. This allowed Microsoft to carefully analyze the gaming market. The document also discusses Microsoft's emergent strategy of developing the Kinect in response to changing sociocultural trends of increasing health consciousness, allowing it to capitalize on a new market opportunity. While intended strategies provide clear planning, emergent strategies are better suited to adapting to changes in the external environment. The document argues that organizations should use a mix of intended and emergent strategies.
The purpose of this research is to find out the contribution of Public relations to a
successful startup business. The main objective of this research paper is to explore how the startup
entrepreneurs in the UAE has identified the opportunities using public relations (PR) communication, to
promote positive attitudes and behaviors towards the business. The study also attempts to create awareness
among entrepreneurs in using the PR tools to build the business's reputation as an essential ingredient for the
success of the business.
Traditional media like newspapers and television have had to adapt to new technologies and platforms. Emerging media like the internet, mobile devices, and social media are increasingly important ways for brands to reach audiences. The document discusses how the PR firm m strategies inc. has embraced emerging media platforms like blogs, social networks, and online video for nearly a decade to integrate these strategies into clients' PR initiatives and maximize their exposure.
Running head AMERICAN EXPRESS CORPORATION ANALYSIS 1AMERICA.docxtoddr4
Running head: AMERICAN EXPRESS CORPORATION ANALYSIS
1
AMERICAN EXPRESS CORPORATION ANALYSIS
2
American Express Corporation Analysis
Xiaoxi Yue
Professor Minji
American Express Corporation analysis
American Express Corporation is an American multinational financial services entity with headquarter in New York City in the United States. The company is also known as Amex, and it operates in the Banking Financial services industry, where there are other competing companies (American Express Company SWOT Analysis, 2019). The primary aim of this article is to critically conduct a SWOT analysis of American Express Company to help to solve marketing problems that the entity face when performing its business activities.
Analysis of American Express Corporation and its industry
American Express Corporation is a financial institution which deals in an extensive range of products and services. The main products and services of the company are credit card products and charge and other travel-related services that aim at satisfying the needs of their clients (Havercome & Mujtaba, 2015). The company sells its products and services to various groups of clients from different parts of the world. The company has multiple segments that help it to market and sell its product and services. Below are some the main segment of American Express Company and among others. The company uses different marketing strategies to market and sell its product. Besides, American Express Company operates in a competitive industry with many competing firms that use different marketing strategies to increase their market share. Some of the company's top competitors are Discover, VISA MasterCard, Bank of America US Bank, among others.
American Express Corporation SWOT analysis
American Express Corporation operates in a competitive industry with many competing firms that offer a variety of products and services to potential clients. As such, the company has strength, weakness, opportunities, and threat that determine its operations.
Strengths of American Express
Brand strength is one of the advantages the company enjoy in its industry. Currently, American Express has the privilege of being among the treasured brands all over the world. The latter is one of the internal strength that has enabled the company to increase its market share in its industry.
Employee strength and market capitalization are other advantages also different strengths of the company. The company has a high number of employees, and the level of their satisfaction is relatively high compared to those of its competitors (Hickman & Silva, 2018). On the other hand, the company has a more significant market capital, unlike its competitors. This has enabled the company to perform all its operation more efficiently without financial difficulties. As such, this has enabled the company to one of the top financial services providers in the world.
Furthermore, the status symbol is another strength for the company.
Financial Services and Social Media, What's Next?Bradley Jobling
The document summarizes a panel discussion hosted by the Columbia Business School Alumni Club of New York on using social media for financial services. Some of the key points made were:
- Financial institutions like Citibank are using social media like LinkedIn to build their brand and recruit, rather than just promote products.
- Companies are struggling with social media ROI and regulating customer-generated content.
- Financial services firms must comply with many regulations when using social media for business.
- Social media will increasingly be used innovatively, like crowdsourcing problems or using social platforms within social platforms.
MARKETING PLAN 12MARKETING PLAN2MARKETING PLANMarke.docxinfantsuk
MARKETING PLAN 1
2
MARKETING PLAN
2
MARKETING PLAN
Marketing Plan
Natalie Locke
Harrychand Kalicharan
MKT 500
02/01/2015
Abstract
Developing a successful market plan for a company demands a strategic analysis of various parameters (Luther, 2011); both within and outside the company. This paper will discuss the market plan for my product company by narrowing down to the following areas: a brief description of the company, analysis of the business external environment, determination of the target market, decision of company objectives, measurement of short term and long term goals, and a SWOT analysis for the product. Company description is next.
Company description
My company, Classy Wear Inc., is a product based revenue generating organization whose head office will be set in New Orleans. The company will design adult women’s office clothing according to their custom specifications. With more than 200 employees to start off, it is crystal clear that a lot has to be done for the company to perform well and outdo its competitors; and establish itself as a leading brand on a global scale.
Environmental analysis
Business external environment consist of the following sub-environments; technological, legal, economic, sociocultural, competitive and political environments.
Competitive environment: recognized clothing brands not only in New Orleans but the US as a whole include but not limited to the following; Adam Jones Fashion, Alexander McQeen Fashion, Armani, Akademics Clothing, and Acne Studios. One notable similarity among them is the lack of specific product definition; they deal in a wide category of clothing, ranging from those of children to adults, men to women, casual to office wear. This is a good indicator to Classic Wear Inc., a company that will specifically narrow in one clothing line. Additionally, many of the competitors in the market release their products in bulk, from which customers make their selection on finished products. Classic Wear Inc. aims to doing the reverse, giving customers the opportunity to describe the design they desire, after which the company production team will design and make according to customer specifications; a factor that will definitely put the company on a better competitive scale.
Sociocultural: Many have described the current human generation, the millennials, as ‘trendy’. This is to mean they go with the demands of the present times; clothing designs is no exception. Presently, women desire clothing that fit their shape, custom-made, ‘fashionable and sexy’ as others would describe. Classic Wear Inc. will be the ultimate designer of choice for many, since social and cultural factors surrounding the millennials is factored in.
Other environments: The political and legal environments in the US are stable; it facilitates efficient transaction of business operations. The economy on the other hand is an indicator of business growth; business sales decrease drastically when the economy is at ...
UPDATE: The State of Corporate Social Media Briefing 2014 is now available. You can download a free copy here - http://ow.ly/zrDAX
The State of Corporate Social Media is a free briefing from Useful Social Media on how large companies are using social media.
It is based on responses to our annual survey – and this year we had over 1,000 respondents – so the data is more reliable and complete than ever before.
business intelligence, marketing best practice, social media best practice, social media for business, social media intelligence, social media report, social media strategy
This report explores the impact of social media on new business acquisition for Big Group, a leading UK digital marketing agency. It analyzes Big Group's current social media performance and strategies, as well as those of its competitors. Primary and secondary research, including surveys, interviews, and social media analytics were used. The report aims to identify the role of social media in Big Group's client selection process and make recommendations on how Big Group can better leverage social media to acquire new businesses and establish its expertise.
This document provides an introduction and overview of social listening. It discusses how social listening has evolved from a privacy concern to an adopted practice by half of large enterprises. It outlines various uses of social listening like reputation management, crisis management, customer service, and marketing. While opportunities exist, the document also discusses challenges such as having a clear objective, the right expertise, generating actionable insights, integrating data sources, and disseminating insights to relevant teams. It predicts continued growth and adoption of social listening tools and strategies.
The World PR Report 2013, produced by the Holmes Report and ICCO, is a definitive report on the trends and issues facing the global PR industry, based on a survey of global agency heads. The report also includes research on the size and growth of the global PR industry, and a ranking of the world's 250-biggest PR firms.
The Way to a True End-to-End Social Media-Centric EnterpriseCognizant
To ride the social media wave and cash in on emerging opportunities across the organization, enterprises need to establish the processes, frameworks and workflows on which social media drives business transformation.
Research Portfolio Ellisha-Jade White BA(Hons) Fashion PR Final Major Project...EllishaJadeWhite
This project will explore the importance of social media marketing for smaller local fashion and lifestyle businesses in the South-East area, highlighting how the quality of communication online can be a prominent factor in determining the success or failure of the business. The project will also research into how the online presence of a business affects the credibility of the brand through the customer’s eyes and whether some businesses fail due to the lack of knowledge in the area of online or social media marketing, and/or their perceived idea of cost for an experienced marketing agency.
The document provides an overview and history of the role of account planning. It begins by discussing how account planning originated in the 1960s in response to issues with how advertising agencies were developing marketing strategies. It was pioneered by Stephen King and Stanley Pollitt who felt consumer research should play a bigger role. The role has since expanded beyond advertising agencies to other industries. The document then outlines some of the key roles an account planner may take on, such as conducting market research, analyzing data, moderating focus groups, developing strategies, and more. It aims to provide a revised definition of what account planning entails.
The Way to a True End to End Social Media Centric EnterpriseVikram Mohan
The document discusses how enterprises can become true end-to-end social media-centric organizations. It recommends that companies first assess their current social media maturity across people, tools/platforms, media and organizational views. This assessment would identify risks, benefits and the appropriate next steps. It then suggests implementing a social media governance framework and integrating social media adoption across the organization while conducting ongoing monitoring.
This presentation is about exploring social media as a process for driving BtoB lead generation But first a word of caution: Leads depend as much on the messages as they do on the media. Maybe more. So this will be a story about managing both media and messages within our Marcom Engine process. A presentation by Keith Bates
Pressing Forward_ Unleashing the Power of Press Releases for LA Success.pptxTopPRAngencyLosAngel
Good morning, everyone! Today, we're going to talk about one of the most important tools in the world of public relations: press releases.
Press releases are a crucial part of any organization's communication strategy. They allow businesses to share news and information with the media and the public, and can be used to build brand awareness, establish credibility, and even drive sales. But what exactly is a press release, and why are they so important? Let's find out!
X204-Galaxy Marketing Full Report_finalEmily Carty
This document provides an analysis and recommendation for Nomad Yarns to improve their social media marketing efforts. It finds that Nomad Yarns could benefit from signing up for Instagram and using Hootsuite to manage their multiple social media accounts from one central location. The document provides an overview of Nomad Yarns' current social media presence and compares it to similar companies. It then makes the case for how Hootsuite can help Nomad Yarns optimize their time and social media strategy to increase customer loyalty and growth.
X204-Galaxy Marketing Full Report_finalEmily Carty
Nomad Yarns is presented with a report analyzing their current social media efforts and recommending improvements. The report finds that Nomad Yarns could benefit from signing up for Instagram and using Hootsuite to manage multiple social media accounts. Hootsuite would allow Nomad Yarns to schedule posts across different platforms and track return on investment from social media activities. The report recommends Nomad Yarns create an Instagram account, set up a Hootsuite Pro subscription, and increase posting frequency and responses to customers through the Hootsuite dashboard.
1) The document summarizes the key findings of a report on the state of social business in 2016. It finds that social media teams are shifting their focus from innovators to integrators to improve customer experience across different business functions.
2) Specifically, the summary discusses how social media has evolved from a platform focused on media and branding to one centered around customer engagement. It also notes that social teams now serve as connectors between existing centers of excellence like e-commerce, advertising, and customer service.
3) Another key finding is that customer experience has surpassed brand health as the top business objective for social media for the first time, reflecting the continued priority on customer centricity.
InstructionsWrite a paper about the International Monetary Syste.docxvanesaburnand
Instructions
Write a paper about the International Monetary System that addresses each of the following issues:
· Define the International Monetary System and outline the history of the system.
· Describe and provide examples of what is meant by “currency regimes,” and define selected types of regimes and form an argument for selecting fixed exchange rate and arguments for selecting flexible exchange rates.
· Describe and define the creation of the Euro and discuss the benefits as well as the problems associated with the creation of this currency.
Support your paper with at least five (5) resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.
Length: 5-7 pages (not including title and reference pages).
Eiteman, D., Stonehill, M., & Moffett, M. (2016). Multinational business finance. Boston, MA: Prentice-Hall.
Read Chapters 1, 2
This is a major resource, however, I think the assignment can be accomplished without it. I can’t seem to be able to download the book.
The global company's challenge.
Authors:
Dewhurst, Martin1
Harris, Jonathan2
Heywood, Suzanne
Aquila, Kate
Source:
McKinsey Quarterly. 2012, Issue 3, p76-80. 5p.
Document Type:
Article
Subject Terms:
*International business enterprises
*Emerging markets
*Economies of scale
*Contracting out
*Risk management in business
*Business models
*Executives
*Financial leverage
*Globalization
*Research & development
Developing countries
Company/Entity:
International Monetary Fund DUNS Number: 069275188
Aditya Birla Management Corp. Pvt. Ltd.
International Business Machines Corp. DUNS Number: 001368083 Ticker: IBM
NAICS/Industry Codes:
919110 International and other extra-territorial public administration
928120 International Affairs
541712 Research and Development in the Physical, Engineering, and Life Sciences (except Biotechnology)
541711 Research and Development in Biotechnology
Abstract:
The article focuses on the management of risks, costs, and strategies by international businesses in emerging markets. It states that the International Monetary Fund reported that the ten fastest-growing economies after 2012 will all be in developing countries. It mentions that technology company International Business Machines expects by 2015 to earn 30 percent of revenues in emerging markets compared to 17 percent in 2009, while Indian multinational conglomerate Aditya Birla Group earns over half of its revenue outside India and has operations in 40 nations. It talks about the benefit of economies of scale in shared services enjoyed by large global companies and comments that the ability to outsource business services and manufacturing is benefiting local busine.
This document is the 2013 World PR Report produced by the Holmes Report and the International Communications Consultancy Organisation (ICCO). It contains rankings of the largest PR firms globally, an overview of trends in the PR industry, opportunities and challenges facing the industry, and regional analyses. In the foreword sections, industry leaders note that while the PR industry continues growing, firms need to better develop digital and social media capabilities to take advantage of changes in communications and convince clients that PR can provide strategic services beyond traditional media relations. Regional differences also exist, and firms must examine results on a local level to understand varying attitudes and adoption rates of new techniques.
The State of Corporate Social Media 2012Nick Johnson
"The State of Corporate Social Media" is a free briefing from Useful Social Media on how large companies are using social media, written by @gnjohnson.
The 2012 edition features over 40 pages of stats, facts, benchmarks and analysis on how social media is impacting business.
This digital marketing plan was created by Ali David, Monica Mccarver and Christopher Banks for Motion Sphere, an immersive simulation experience company. The plan aims to increase brand recognition through social media strategies on Facebook, Instagram, and YouTube. It also suggests expanding events in the US and internationally. Advertising tactics proposed include YouTube and Instagram ads, search engine optimization, and pay-per-click advertising. Key performance indicators like new contracts, social media followers, website traffic will measure success.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
More Related Content
Similar to SWOT analysisLearn/TUTORIALOUTLETDOTCOM
MARKETING PLAN 12MARKETING PLAN2MARKETING PLANMarke.docxinfantsuk
MARKETING PLAN 1
2
MARKETING PLAN
2
MARKETING PLAN
Marketing Plan
Natalie Locke
Harrychand Kalicharan
MKT 500
02/01/2015
Abstract
Developing a successful market plan for a company demands a strategic analysis of various parameters (Luther, 2011); both within and outside the company. This paper will discuss the market plan for my product company by narrowing down to the following areas: a brief description of the company, analysis of the business external environment, determination of the target market, decision of company objectives, measurement of short term and long term goals, and a SWOT analysis for the product. Company description is next.
Company description
My company, Classy Wear Inc., is a product based revenue generating organization whose head office will be set in New Orleans. The company will design adult women’s office clothing according to their custom specifications. With more than 200 employees to start off, it is crystal clear that a lot has to be done for the company to perform well and outdo its competitors; and establish itself as a leading brand on a global scale.
Environmental analysis
Business external environment consist of the following sub-environments; technological, legal, economic, sociocultural, competitive and political environments.
Competitive environment: recognized clothing brands not only in New Orleans but the US as a whole include but not limited to the following; Adam Jones Fashion, Alexander McQeen Fashion, Armani, Akademics Clothing, and Acne Studios. One notable similarity among them is the lack of specific product definition; they deal in a wide category of clothing, ranging from those of children to adults, men to women, casual to office wear. This is a good indicator to Classic Wear Inc., a company that will specifically narrow in one clothing line. Additionally, many of the competitors in the market release their products in bulk, from which customers make their selection on finished products. Classic Wear Inc. aims to doing the reverse, giving customers the opportunity to describe the design they desire, after which the company production team will design and make according to customer specifications; a factor that will definitely put the company on a better competitive scale.
Sociocultural: Many have described the current human generation, the millennials, as ‘trendy’. This is to mean they go with the demands of the present times; clothing designs is no exception. Presently, women desire clothing that fit their shape, custom-made, ‘fashionable and sexy’ as others would describe. Classic Wear Inc. will be the ultimate designer of choice for many, since social and cultural factors surrounding the millennials is factored in.
Other environments: The political and legal environments in the US are stable; it facilitates efficient transaction of business operations. The economy on the other hand is an indicator of business growth; business sales decrease drastically when the economy is at ...
UPDATE: The State of Corporate Social Media Briefing 2014 is now available. You can download a free copy here - http://ow.ly/zrDAX
The State of Corporate Social Media is a free briefing from Useful Social Media on how large companies are using social media.
It is based on responses to our annual survey – and this year we had over 1,000 respondents – so the data is more reliable and complete than ever before.
business intelligence, marketing best practice, social media best practice, social media for business, social media intelligence, social media report, social media strategy
This report explores the impact of social media on new business acquisition for Big Group, a leading UK digital marketing agency. It analyzes Big Group's current social media performance and strategies, as well as those of its competitors. Primary and secondary research, including surveys, interviews, and social media analytics were used. The report aims to identify the role of social media in Big Group's client selection process and make recommendations on how Big Group can better leverage social media to acquire new businesses and establish its expertise.
This document provides an introduction and overview of social listening. It discusses how social listening has evolved from a privacy concern to an adopted practice by half of large enterprises. It outlines various uses of social listening like reputation management, crisis management, customer service, and marketing. While opportunities exist, the document also discusses challenges such as having a clear objective, the right expertise, generating actionable insights, integrating data sources, and disseminating insights to relevant teams. It predicts continued growth and adoption of social listening tools and strategies.
The World PR Report 2013, produced by the Holmes Report and ICCO, is a definitive report on the trends and issues facing the global PR industry, based on a survey of global agency heads. The report also includes research on the size and growth of the global PR industry, and a ranking of the world's 250-biggest PR firms.
The Way to a True End-to-End Social Media-Centric EnterpriseCognizant
To ride the social media wave and cash in on emerging opportunities across the organization, enterprises need to establish the processes, frameworks and workflows on which social media drives business transformation.
Research Portfolio Ellisha-Jade White BA(Hons) Fashion PR Final Major Project...EllishaJadeWhite
This project will explore the importance of social media marketing for smaller local fashion and lifestyle businesses in the South-East area, highlighting how the quality of communication online can be a prominent factor in determining the success or failure of the business. The project will also research into how the online presence of a business affects the credibility of the brand through the customer’s eyes and whether some businesses fail due to the lack of knowledge in the area of online or social media marketing, and/or their perceived idea of cost for an experienced marketing agency.
The document provides an overview and history of the role of account planning. It begins by discussing how account planning originated in the 1960s in response to issues with how advertising agencies were developing marketing strategies. It was pioneered by Stephen King and Stanley Pollitt who felt consumer research should play a bigger role. The role has since expanded beyond advertising agencies to other industries. The document then outlines some of the key roles an account planner may take on, such as conducting market research, analyzing data, moderating focus groups, developing strategies, and more. It aims to provide a revised definition of what account planning entails.
The Way to a True End to End Social Media Centric EnterpriseVikram Mohan
The document discusses how enterprises can become true end-to-end social media-centric organizations. It recommends that companies first assess their current social media maturity across people, tools/platforms, media and organizational views. This assessment would identify risks, benefits and the appropriate next steps. It then suggests implementing a social media governance framework and integrating social media adoption across the organization while conducting ongoing monitoring.
This presentation is about exploring social media as a process for driving BtoB lead generation But first a word of caution: Leads depend as much on the messages as they do on the media. Maybe more. So this will be a story about managing both media and messages within our Marcom Engine process. A presentation by Keith Bates
Pressing Forward_ Unleashing the Power of Press Releases for LA Success.pptxTopPRAngencyLosAngel
Good morning, everyone! Today, we're going to talk about one of the most important tools in the world of public relations: press releases.
Press releases are a crucial part of any organization's communication strategy. They allow businesses to share news and information with the media and the public, and can be used to build brand awareness, establish credibility, and even drive sales. But what exactly is a press release, and why are they so important? Let's find out!
X204-Galaxy Marketing Full Report_finalEmily Carty
This document provides an analysis and recommendation for Nomad Yarns to improve their social media marketing efforts. It finds that Nomad Yarns could benefit from signing up for Instagram and using Hootsuite to manage their multiple social media accounts from one central location. The document provides an overview of Nomad Yarns' current social media presence and compares it to similar companies. It then makes the case for how Hootsuite can help Nomad Yarns optimize their time and social media strategy to increase customer loyalty and growth.
X204-Galaxy Marketing Full Report_finalEmily Carty
Nomad Yarns is presented with a report analyzing their current social media efforts and recommending improvements. The report finds that Nomad Yarns could benefit from signing up for Instagram and using Hootsuite to manage multiple social media accounts. Hootsuite would allow Nomad Yarns to schedule posts across different platforms and track return on investment from social media activities. The report recommends Nomad Yarns create an Instagram account, set up a Hootsuite Pro subscription, and increase posting frequency and responses to customers through the Hootsuite dashboard.
1) The document summarizes the key findings of a report on the state of social business in 2016. It finds that social media teams are shifting their focus from innovators to integrators to improve customer experience across different business functions.
2) Specifically, the summary discusses how social media has evolved from a platform focused on media and branding to one centered around customer engagement. It also notes that social teams now serve as connectors between existing centers of excellence like e-commerce, advertising, and customer service.
3) Another key finding is that customer experience has surpassed brand health as the top business objective for social media for the first time, reflecting the continued priority on customer centricity.
InstructionsWrite a paper about the International Monetary Syste.docxvanesaburnand
Instructions
Write a paper about the International Monetary System that addresses each of the following issues:
· Define the International Monetary System and outline the history of the system.
· Describe and provide examples of what is meant by “currency regimes,” and define selected types of regimes and form an argument for selecting fixed exchange rate and arguments for selecting flexible exchange rates.
· Describe and define the creation of the Euro and discuss the benefits as well as the problems associated with the creation of this currency.
Support your paper with at least five (5) resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.
Length: 5-7 pages (not including title and reference pages).
Eiteman, D., Stonehill, M., & Moffett, M. (2016). Multinational business finance. Boston, MA: Prentice-Hall.
Read Chapters 1, 2
This is a major resource, however, I think the assignment can be accomplished without it. I can’t seem to be able to download the book.
The global company's challenge.
Authors:
Dewhurst, Martin1
Harris, Jonathan2
Heywood, Suzanne
Aquila, Kate
Source:
McKinsey Quarterly. 2012, Issue 3, p76-80. 5p.
Document Type:
Article
Subject Terms:
*International business enterprises
*Emerging markets
*Economies of scale
*Contracting out
*Risk management in business
*Business models
*Executives
*Financial leverage
*Globalization
*Research & development
Developing countries
Company/Entity:
International Monetary Fund DUNS Number: 069275188
Aditya Birla Management Corp. Pvt. Ltd.
International Business Machines Corp. DUNS Number: 001368083 Ticker: IBM
NAICS/Industry Codes:
919110 International and other extra-territorial public administration
928120 International Affairs
541712 Research and Development in the Physical, Engineering, and Life Sciences (except Biotechnology)
541711 Research and Development in Biotechnology
Abstract:
The article focuses on the management of risks, costs, and strategies by international businesses in emerging markets. It states that the International Monetary Fund reported that the ten fastest-growing economies after 2012 will all be in developing countries. It mentions that technology company International Business Machines expects by 2015 to earn 30 percent of revenues in emerging markets compared to 17 percent in 2009, while Indian multinational conglomerate Aditya Birla Group earns over half of its revenue outside India and has operations in 40 nations. It talks about the benefit of economies of scale in shared services enjoyed by large global companies and comments that the ability to outsource business services and manufacturing is benefiting local busine.
This document is the 2013 World PR Report produced by the Holmes Report and the International Communications Consultancy Organisation (ICCO). It contains rankings of the largest PR firms globally, an overview of trends in the PR industry, opportunities and challenges facing the industry, and regional analyses. In the foreword sections, industry leaders note that while the PR industry continues growing, firms need to better develop digital and social media capabilities to take advantage of changes in communications and convince clients that PR can provide strategic services beyond traditional media relations. Regional differences also exist, and firms must examine results on a local level to understand varying attitudes and adoption rates of new techniques.
The State of Corporate Social Media 2012Nick Johnson
"The State of Corporate Social Media" is a free briefing from Useful Social Media on how large companies are using social media, written by @gnjohnson.
The 2012 edition features over 40 pages of stats, facts, benchmarks and analysis on how social media is impacting business.
This digital marketing plan was created by Ali David, Monica Mccarver and Christopher Banks for Motion Sphere, an immersive simulation experience company. The plan aims to increase brand recognition through social media strategies on Facebook, Instagram, and YouTube. It also suggests expanding events in the US and internationally. Advertising tactics proposed include YouTube and Instagram ads, search engine optimization, and pay-per-click advertising. Key performance indicators like new contracts, social media followers, website traffic will measure success.
Similar to SWOT analysisLearn/TUTORIALOUTLETDOTCOM (20)
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
SWOT analysisLearn/TUTORIALOUTLETDOTCOM
1. Complete a SWOT analysis for a logistics company,
I have attached all the required documents. The
one named "SWOT Internship OnPoint Started
Outline" is what I have inquired from the company
FOR MORE CLASSES VISIT
www.tutorialoutlet.com
Running head: SWOT ANALYSIS OF JAN SMITH, INC. USE
INSERT PAGE NUMBER TO ADD HEADER ABOVE—WILL
HAVE TO WORK
WITH “DIFFERENT FIRST PAGE” AS SUBSEQUENT HEADERS
CONTAIN
DIFFERENT INFORMATION. SWOT Analysis of Jan Smith, Inc.
Using the SWOT Topics
Student Name
Berkeley College 1 SWOT ANALYSIS OF JAN SMITH AND
COMPANY 2 Abstract
An internship gives the perfect opportunity to get an insight into a
company’s internal strengths
and weaknesses as well as external opportunities and threats. The
following essay
discusses those four aspects using a SWOT analysis and offers
conclusion and some areas for
future study that Jan Smith, Inc. could implement in order to reach
and exceed the company’s
2. goals. SWOT ANALYSIS OF JAN SMITH AND COMPANY 3
SWOT Analysis of Jan Smith, Inc.
Using the SWOT Topics
Jan Smith, Inc., is a fashion public relations firm founded in 1982 and
managed by the
woman herself. The agency has a presence in all four style capitals:
New York, Milan, Paris, and
London. In addition, the company initiates operations in Los Angeles.
Jan Smith Public
Relation’s clients range from such design houses as Marni, Céline,
Pucci, Viktor & Rolf, Bally,
and Rochas. The business works hard to maintain a favorable public
image for its clients and
provides magazines, stylists, and celebrities with the design houses’
garments and accessories; it
also organizes press events, such as fashion shows.
The Public Relations agency is composed of many departments. For
example, the Press
Department communicates with magazine and celebrities’ assistants,
conducts press strategies as
well as client-based researches, and manages press events. The second
unit is the showroom
team that maintains the design houses’ collections into the sample
tracking system Fashion GPS.
The logistics unit oversees domestic and international publications’
requests along with returns;
and the accounting team manages the expenses of the various fashion
clients’ accounts, as well
3. as the salaries of employees.
Using the SWOT topics, the author, through various readings,
observations, and
interviews has created a thorough essay on how Jan Smith, Inc.,
stands in relationship to its own
status and how it may compare to companies in its area of operations.
It may be proposes that SWOT ANALYSIS OF JAN SMITH AND
COMPANY 4 additional research be conducted to better understand
how the SWOT topics affect both internal
and external relationships.
Strengths
One of the agency’s significant strengths is its name that is known
worldwide and the associated
excellence and professionalism that it has established in its thirty
years of existence. For instance, their
core competency is to attain the greatest media exposure of the
clients’ garments and accessories in
editorials and on celebrities. This is achieved with the pressroom
employees’ distinctive knowledge of
the industry and their networking skills, as well as the quick and
efficient preparation and shipping of
garments of the logistics team. Prompt and proficient reaction to
design houses’ and magazines’ needs is
one of the firm’s most vital strengths.
Secondly, the existing fashion clients add to the agency’s favorable
image. Jan Smith, Inc.,
provides services to many of the biggest international fashion
businesses, such as the Italian firm Marni,
4. the French design house Céline, or Bally, which has a Swiss heritage.
Since a public relations agency relies
heavily on word-of-mouth advertising for itself, Jan Smith, Inc.,
created a sustainable competitive
advantage by representing very well-known clients. Hence, loyal
fashion houses maintain a lasting
partnership and attract other fashion houses.
Furthermore, with the company’s existence in all fashion capitals,
designers occupy the agency’s
service in every city. The advantage for the designers is not only to
provide just one press collection that
can be exchanged between Jan Smith, Inc.’s, headquarters but also to
expect the same service and media
output in all places. Because Fashion GPS is used in every office,
sample tracking is facilitated and quick
responses given. Therefore, having an individual client in one city
will most likely encourage the public
relations firm’s service in another capital and will increase the
company’s overall profit.
Weaknesses SWOT ANALYSIS OF JAN SMITH AND COMPANY
5 Among the Public Relations agency’s weaknesses is the Logistics
Department’s workplace layout.
Here, employees and interns conduct the most physical activity by
arranging incoming samples and
packing outgoing items of clothing. The logistics area measures
13x13 feet and about eight workers are
continuously in motion. Because of the small space and the hectic
environment, frustration and a lack of
5. awareness is created. Thus, employees and interns who work here feel
dissatisfied and not motivated to
work towards the company’s common goal.
Moreover, there is no IT professional employed. Since many times
problems with the computer
software Microsoft 2003, the Internet, or Fashion GPS occur, the
sequence of operations slows down, as
nobody knows how to handle the complications. From time to time
the label and barcode printers break
down; there are problems with the printers’ cartridges, or paper jams
arise. Employees get irritated and
misunderstandings increase, which ultimately lead to a tensed office
climate.
Although the communication between all four departments is very
polite and respectful, a lack
of transparency occurs. For instance, when a garment is missing, the
Logistics Department gets blamed
directly. Yet, many times a press director used a sample for a press
meeting without loaning it out. If the
pressroom team seeks this particular garment, they are oftentimes
unaware of how to track a sample on
Fashion GPS correctly.
Opportunities
As the firm hires many international employees that speak several
languages and have different
nationalities, everybody has a distinctive background and thinking
style that adds to the team spirit and
6. strengthens the group identity. Also, employees from other
headquarters are interchanged for a period
of time on behalf of training purposes. With the advantage of a
diverse work environment, Jan Smith,
Inc., could easily set up offices in minor fashion capitals, such as
Barcelona, Stockholm, Munich, or
Toronto. Public relations employees have the characteristic of being
globetrotters, since frequent
traveling for research and the satisfaction of clients’ needs is required.
Hence, the opportunity is SWOT ANALYSIS OF JAN SMITH AND
COMPANY 6 available to relocate eager employees that are familiar
with the new market. As a result, the corporate
culture would be retained and the existing client body has the
opportunity to enter the new market as
well. Simultaneously, native designers are encouraged to contract Jan
Smith, Inc., because of its
reputation. A China Daily article noted, “A marked increase in
Chinese faces on the runway was one
highlight of the just-ended high-octane spectacle that is New York
Fashion Week” (Chung Dawson, 2011).
In particular, with the rising influence and purchasing power of the
Asian market, Tokyo and Singapore
are interesting marketplaces.
Likewise is the expanding usage of the sample tracking software
Fashion GPS an opportunity. It is
not only utilized by public relations agencies but also by more and
more fashion houses, such as Marc
Jacobs or Louis Vuitton. Since the software allows tracking of
collections’ inventory, up-to-the-minute
7. sales trends, and press analysis reports, design houses have a direct
insight in their (media)
performance. As companies want their specific requisites met, an
external public relations company that
operates with Fashion GPS is more likely selected than one that runs
their undertakings, for instance,
with Excel. Thus, Jan Smith, Inc., has an immense advantage
compared to its competitors.
Another opportunity is the increasing relationship with the logistics
company, FedEx. As the
service is used by all headquarters for all clients, Jan Smith, Inc., gets
certain shipping conditions. This
reduces particular shipping expenses. The affirmative cooperation is
also significant as it facilitates
attaining data about problems with packages at Customs. With well-
kept and efficient business
relationships, not only economies of scale are attained but also the
flow of operations is accelerated.
Threats
One of company’s greatest threats is competitors that have a distinct
event or production team.
One example is the New York-based public relations and production
agency KCD Inc. Jan Smith, Inc., does
arrange fashion shows; yet, is not involved with trunk shows or shop
openings. As cocktails and fashion
parties are so vital in the fashion industry for building up media
relations, the company omits an intense SWOT ANALYSIS OF JAN
SMITH AND COMPANY 7 opportunity, which would not only
attract new clients and raise revenue, but would even strengthen the
8. office’s image.
Secondly, a threat is the trend towards the establishment of in-house
Public Relations
departments as fashion houses’ budget costs have decreased during
the recession. According to the
agency report from AdAge, “the overall domestic agency market,
which includes public relations as well
as advertising, marketing services, (and) media dropped 7.5% to
$28.4 billion in 2009” (Leggio, 2010).
Setting up an in-house Public Relations department assures a more
efficient interaction with product
development and customer service. On the one hand, this helps to
make communication more effective;
on the other hand, design houses can reach a further qualified
audience.
Moreover, the socio-cultural trend towards communicating via the
Internet and the shift towards
the computer age, challenges Public Relations agencies that use a
traditional strategy and only
correspond with hardcopy magazines and their editors and stylists.
Yet, the evolution of style bloggers
and ezines is a rising trend that in particular appeals Generation Y
customers. In 2008, PR Week/PR
Newswire conducted a survey, which highlighted that 55 percent of
those aged 18 to 29 say they get
most of their news and information online (Leggio, 2010). In order to
respond to the modern pattern of
online reading, Jan Smith, Inc., has to adapt to this behavior to not
lose their current and future clients in
9. this target market. SWOT ANALYSIS OF JAN SMITH AND
COMPANY 8 Conclusions and Future Study
In order to be recognized in the future as one of the greatest public
relations companies not only
in New York, but also worldwide, Jan Smith, Inc., needs to sustain its
qualitative services and reputation
by continuing to network, increasing their clients’ media exposure,
and satisfying magazines’ and stylists’
requests. This can only be attained with industry knowledge; thus,
every employee needs to be finetuned to identify trends, as well as
have strong communication skills. Employees need to possess a talent
for planning as, for instance, several celebrities or magazines can
demand a specific evening gown
simultaneously. Hence, the account representative has to know which
magazine or celebrity appeals the
most to the fashion house’s target customer, and also needs to arrange
a strategy with an accompanied
timeline, which makes it possible to suit all requests.
With the aim of turning weaknesses into strengths, the New York-
based headquarter has to
expand, as it has no capacity for all of its fashion clients’ collections.
The agency should rent another
floor in the Chelsea Arts Tower so that the showroom and logistics
department can manage the vast
amount of samples, which take away valuable working space. This is
essential because assignments need
to be accomplished in a concentrated manner while having an
organized desk. Although a lack of space
10. is no excuse for mistakes, an attractive working environment
motivates and lets employees feel
comfortable. Additionally, it would facilitate the search for small
accessories or easy-to-lose garments.
Also, an IT person that is familiar with the agency’s operations should
be hired in order to
respond effectively and efficiently to unexpected crises. This person
could also teach new employees or
interns the computer software Fashion GPS so that communication is
transparent.
Closely connected to this issue is the understanding of all employees
that clarity of every
operation is vital. Finger-pointing should be avoided; rather
technology used to converse about a missing SWOT ANALYSIS OF
JAN SMITH AND COMPANY
piece of clothing. With instant messaging, a circular note via e-mail,
or updating folders on the shared
drive, problems could be solved faster.
With the aim of expanding its headquarters on the American East
Cost, Jan Smith, Inc., should
also consider an expansion of the provided services. Implementing an
event team would be a
noteworthy thought, as there is a clear demand on the design houses’
side of holding cocktails, trunk
shows for top clients, or organizing shop openings. As the market is
there, the only factor that needs to
be established is an event team that liaises with the Press Department.
Furthermore, Jan Smith, Inc., needs to be aware of the technological
and cultural changes in
11. communication. As the firm mostly considers classical Public
Relations approaches by catering to
hardcopy magazines, research needs to be conducted in order to
identify emerging fashion bloggers or
forthcoming Internet portals that have an influential voice. A
marketing major with a global interest in
up-and-coming fashion trends would be the perfect fit to inform about
new and important media
personalities and portals. 9 SWOT ANALYSIS OF JAN SMITH
AND COMPANY 10
References Blasberg, D. (2010, May 21). A day in the life: PR maven.
Harper’s Bazaar. Retrieved from
Chung Dawson, K. (2011, Mar. 01). Changing face of fashion. China
Daily. Retrieved from
Joly, K. (2008, June). Magazines: gone digital, going paperless?
University Business. Retrieved from
Leggio, J. (2010, Sept. 17). Public relations: should your company
bring it in-house? ZDNet.com.