Coca Cola Company is one of the largest beverage companies in the world founded in 1886 with its headquarters in Atlanta, Georgia. It employs over 62,000 people worldwide and generated annual revenue of $31.85 billion with $6.43 billion in profits in recent years. Some of Coca Cola's key strengths include its strong brand identity, highest brand equity, global reach, brand loyalty, and distribution system. However, it also faces threats such as aggressive competition from Pepsi and health concerns about its products. The analysis identifies opportunities for Coca Cola like introducing new products, expanding in developing markets, and selling packaged water, but it must also address weaknesses including its environmental impact and competition.

1. Coca Cola Company
SWOT Analysis of
Submitted By:-
Anushka Jain
MBA 3rd Semester

2. Coca Cola Company – “Taste the Feeling”
Key Facts
Coke's new ad campaign uses the slogan "Taste the Feeling."
Founded May 8, 1886
CEO James Quincey
Headquarter Atlanta, USA, Georgia
Industries served Beverage
Employees 62,000 above
Annual Revenue $31.85 Billion (approx.)
Profit $6.43 Billion (approx.)
Market Capture $194.156 Billion (approx.)

3. Competitors

4. Products & Services

5. Internal Strategic Factors
Strengths
1. Strong Brand Identity
2. Highest Brand Equity
3. Extended Global Reach
4. Greatest Brand Association and Customer Loyalty
5. Unparalleled Distribution System
6. Largest Brand Variation
7. Dominant Market Share
8. Acquisitions
Weaknesses
1. Aggressive competition with Pepsi
2. Product diversification
3. Health concerns

6. External Strategic Factors
Opportunities
1. Introduce new products and diversify its statements.
2. Increase presence in developing nations.
3. Bring advance supply chain system.
4. Packaged drinking water.
Weaknesses
1. Water usage controversy
2. Packaging controversy
3. Direct and Indirect Competition

7. THANK YOU