Where your data becomes value. Imagine your data and there value. Imagine managing them from everywhere any time, just like your ebanking account, in a highly secured environment. Imagine your data get managed for you and you just focus on your business. This is not imagination, this is Swiss Data Bank.

1. Where your data becomes value
© 2014 Nicolas Lecocq, L2square
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2. Why considering us
• Do you absolutely trust your data security?
• Do you always know where your data resides?
• Do you trust public clouds, like DropBox, Microsoft skydrive, …?
– Are you absolutely sure to be the owner of your own data?
• Did you ever fear passing a country border with your laptop?
• Can you guaranty secure data transfer?
• Do you know the value of your data?
• Do you know the TCO of your data?
• Do you have an insurance in case of data lost?
• Are you confident in your laptop or mobile devices security?
• Can you track your data movements?
• Can you track your data usage?
• Have you ever lost data?
• In case of deletion are you sure your data are wiped out?
• Are you confident about your backups?
• Is your data search time acceptable (less than 10mins per day)?
• Are you sure all your employees get the up-to-date data?
• Are you applications up-to-date?
• Do you manage your social medias?
• Do you know your internet reputation?
• Do you have support and security advises 24/24 - 7/7?

3. Why considering us
• We are organized and work like a Bank.
• We are under the Swiss Data Protection Law, and therefor have a deep
secrecy culture.
• We do not trust public clouds and therefor guaranty you the total
ownership of your data.
• We protect your data as if it is our.
• We manage your data, so you can focus on your business.
• You always know the TCO and the value of your data.
• You can have a data insurance in case of data lost.
• No more data reside on your local devices, therefor no risk in case of lost
or theft.
• You can keep track of data usage and movements at anytime.
• We guaranty the total wipeout of your data even on backup tapes.
• We guaranty more than 6 month full-back and yearly backups.
• Your tools and applications are always up-to-date with the latest versions.
• We can manage your social medias and your internet reputation.
• We are available 24/24 - 7/7.

4. Our 5 data laws for
customer satisfaction
• The customer is and always will be the only
owner of its own data and backups
• The customer knows at any moment
where its data and backups resides
• The customer can ask at any moment the wipeout of
all its data and backups without any reason
• The customer can ask at any moment the move of its
data from a DC to another without any reason
• The Help-Line and the security officer are available to
customers 24/24 7/7

5. Our services– page 1
• High security data storage
• Tools and applications management
• eReputation and data search (external data)
• Social media management
• Internet search
• Data management
• Content management and indexation
• Data input
• Data compliance
• Data insurance
• Data analysis and reporting

6. Our services– page 2
• Secure data transfer
• Data destruction
• Data archiving
• Data market
• Sell and acquisition
• Security management
• Risk analysis
• Treat analysis
• Intrusion detection
• Forensic data analysis

7. Our services VS Bank services matrix
Secure data storage Safe
Tools and applications management eBanking/account manager
eReputation & data search Market analysis & research
Data management Back Office
Data compliance Legal & Compliance
Data insurance Insurance
Data analysis & reporting Portfolio management
Secure data exchange Transfer/Swift
Data destruction
Data archiving Central file/Legal archiving
Data market Trading room
Security management Audit & security
Sales & account management Retail/account manager

8. Data Security Layers

9. Our actual locations
Datacenters,
operations and
management
Datacenter
and
operations
Datacenter
only
Backup
Backup

10. Why those locations – page 1
• All locations are independent from each other.
• All data from all locations are backed up in Switzerland
for safe storage and operational reasons.
• Each location can be cute off the global network in a
second.
• Switzerland DCs and operations operate for customers
worldwide.
• Malta DC store data for U.E. customers.
• Malta operations operate for U.E. and U.S. customers.
• US DC store data for US customers.

11. Why those locations – page 2
• To permits our customers to be compliant
with there governments and laws.
• To enhance data security
• To guaranty accessibility
• To operate in local languages
• To enhance customer performances
• To reduce costs of storage and/or operations

12. Our future locations
Datacenters,
operations and
management
Datacenter
and
operations
Datacenter
only
Backup
Backup
Future openings
(within the next 24-48 month)
Nairobi (African market)
Dubai (Arabic market)
Russia(Easter Europe market)
Singapore (Asia market)
Brazil (South American market)
Future openings
(plan > 4 years)
Cayman islands
London/Jersey
…

13. Plus you will get with us– page 1
• High performance and availability with up to
99,91% of uptime.
• Worldwide access and Geolocation security.
• Up to 6 month and yearly full backups.
• All Microsoft and Opensource applications on
demand.
• Work from your favorite device.
• Fixed costs and high ROI.
• Tailored and flexible solutions for your
business.

14. Plus you will get with us– page 2
• Referrals rewards and volume discounts.
• Following Bale and CFB rules as well as Swiss
Data protection laws.
• Internal and external audits.
• High security protocols.
• Well known partners and technologies.
• Data management advices and assistance.
• Double storage (data and paper (on demand)).
• Dedicated locations (on demand).
• Customer Anonymized/Numeric Account.

15. Price comparison example – page 1
An example:
A company Alpha of 20 users, managing 50 documents
per days:
Document analysis (identification), scanning,
classification, indexing, processing.
Total cost of documents (per year): CHF 50’400.-
Our services in CH: CHF 42’210.-
Total win: 16%
Our services in MT: CHF 17’650.-
Total win: 65%

16. Price comparison example– page 2
An example:
A company Alpha of 20 users, willing to manage they
customers with a CRM, having an intranet, manage they
document and be able to share them with customers,
willing to have secured and auditable communications.
Total on premises invest: CHF 132’736.-
Annual amortization (over 3 years) : CHF 44’246.-
Our services: CHF 21’600.-
Total win: 51%

17. Price comparison example– page 3
An example:
A company Alpha of 20 users managing 50 docs per day and
willing the above management system.
Total cost of documents (per year): CHF 50’400.-
Annual amortization (over 3 years): CHF 44’246.-
Total Expenses: CHF 94’646.-
Our services: CHF 39’250.-
DC in Switzerland and operations in Malta
Total win: 59%
Our services: CHF 63’810.-
DC and operations in Switzerland
Total win: 33%
Can be even more if instead of Microsoft application the company alpha would have chosen Opensource applications.

18. Our partners
and technologies
CustomerInfrastructure
ApplicationsSecurity